Library Management And Marketing In A Multicultural World
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Library Management And Marketing In A Multicultural World
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Author : James L. Mullins
language : en
Publisher: Walter de Gruyter
Release Date : 2008-11-03
Library Management And Marketing In A Multicultural World written by James L. Mullins and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Language Arts & Disciplines categories.
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Library Management And Marketing In A Multicultural World
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Author : IFLA Management and Marketing section
language : en
Publisher:
Release Date : 2007
Library Management And Marketing In A Multicultural World written by IFLA Management and Marketing section and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
The Survival Kit For Libraries A Marketing Approach
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Author : Dr. R.K. Bhatt
language : en
Publisher: K.K. Publications
Release Date : 2022-02-20
The Survival Kit For Libraries A Marketing Approach written by Dr. R.K. Bhatt and has been published by K.K. Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-20 with Language Arts & Disciplines categories.
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing
Marketing Library And Information Services Ii
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25
Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Collaboration In International And Comparative Librarianship
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Author : Chakraborty, Susmita
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Collaboration In International And Comparative Librarianship written by Chakraborty, Susmita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Language Arts & Disciplines categories.
With the introduction of the Bologna Process, the emphasis on the importance of international librarianship and its activity between governmental or non-governmental institutions, organizations, and groups of nations has continued to grow. Collaboration in International and Comparative Librarianship highlights the importance of international librarianship in governmental and non-governmental institutions, organizations, and groups in order to promote, develop, and maintain librarianship and the library profession around the world. This publication is essential for graduate students, researchers, teachers, and LIS administrators in the field of library science.
Library Information Information Science Information Society
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Author : Ashok Yakkaldevi
language : en
Publisher: Lulu.com
Release Date :
Library Information Information Science Information Society written by Ashok Yakkaldevi and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Ifla Library Building Guidelines
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Author : International Federation of Library Associations and Institutions
language : en
Publisher: Walter de Gruyter
Release Date : 2007
Ifla Library Building Guidelines written by International Federation of Library Associations and Institutions and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Architecture categories.
Provides information and guidelines for the building planning process whether you are planning a new public or academic library building. This work reflects on fundamental issues, on development trends and on the planning process. It explores the library building process from both the library manager's perspective as well as that of the architect.
Encyclopedia Of Library And Information Sciences
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Author : John D. McDonald
language : en
Publisher: CRC Press
Release Date : 2017-03-15
Encyclopedia Of Library And Information Sciences written by John D. McDonald and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Computers categories.
The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.
Keep It Simple
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Author : Ravonne A. Green
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-03-21
Keep It Simple written by Ravonne A. Green and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
Simple, straightforward guidance for the practitioner who wants to use assistive technologies to extend library access. Keep it Simple: A Guide to Assistive Technologies provides a basic tutorial on common assistive computer applications and commonly available, inexpensive hardware and software to help librarians incorporate such aids into the library's current infrastructure. Focusing on applications commonly available on Microsoft Office and other low-cost technologies, this book offers guidance for the practitioner that can help every library move toward universal access. Librarians will find advice on planning accessible services, selecting appropriate assistive technologies, marketing disability services and assistive technology, and training staff in disability services issues and the use of assistive technology. Individual chapters cover print, hearing, speech, and mobility disabilities, offering resources and tutorials for each of these disability categories.