Library Management And Marketing In A Multicultural World
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Library Management And Marketing In A Multicultural World
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Author : James L. Mullins
language : en
Publisher: Walter de Gruyter
Release Date : 2008-11-03
Library Management And Marketing In A Multicultural World written by James L. Mullins and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Language Arts & Disciplines categories.
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
The Survival Kit For Libraries A Marketing Approach
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Author : Dr. R.K. Bhatt
language : en
Publisher: K.K. Publications
Release Date : 2022-02-20
The Survival Kit For Libraries A Marketing Approach written by Dr. R.K. Bhatt and has been published by K.K. Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-20 with Language Arts & Disciplines categories.
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing
Marketing Library And Information Services Ii
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25
Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Collaboration In International And Comparative Librarianship
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Author : Chakraborty, Susmita
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Collaboration In International And Comparative Librarianship written by Chakraborty, Susmita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Language Arts & Disciplines categories.
With the introduction of the Bologna Process, the emphasis on the importance of international librarianship and its activity between governmental or non-governmental institutions, organizations, and groups of nations has continued to grow. Collaboration in International and Comparative Librarianship highlights the importance of international librarianship in governmental and non-governmental institutions, organizations, and groups in order to promote, develop, and maintain librarianship and the library profession around the world. This publication is essential for graduate students, researchers, teachers, and LIS administrators in the field of library science.
Library Information Information Science Information Society
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Author : Ashok Yakkaldevi
language : en
Publisher: Lulu.com
Release Date :
Library Information Information Science Information Society written by Ashok Yakkaldevi and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Library Services For Multicultural Patrons
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Author : Carol Smallwood
language : en
Publisher: Rowman & Littlefield
Release Date : 2013
Library Services For Multicultural Patrons written by Carol Smallwood and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.
Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities. The chapters are divided into the following categories for ease of access: 1) Getting Organized and Finding Partners, 2) Reaching Students, 3) Community Connections, 4) Applying Technology, 6) Outreach Initiatives, 6) Programming and Events, and 7) Reference Services. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.
Ifla Library Building Guidelines
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Author : International Federation of Library Associations and Institutions
language : en
Publisher: Walter de Gruyter
Release Date : 2007
Ifla Library Building Guidelines written by International Federation of Library Associations and Institutions and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Architecture categories.
Provides information and guidelines for the building planning process whether you are planning a new public or academic library building. This work reflects on fundamental issues, on development trends and on the planning process. It explores the library building process from both the library manager's perspective as well as that of the architect.
Encyclopedia Of Library And Information Sciences
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Author : John D. McDonald
language : en
Publisher: CRC Press
Release Date : 2017-03-15
Encyclopedia Of Library And Information Sciences written by John D. McDonald and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Computers categories.
The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.
Innovations In Services Marketing And Management Strategies For Emerging Economies
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Author : Goyal, Anita
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Innovations In Services Marketing And Management Strategies For Emerging Economies written by Goyal, Anita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Managing Multiculturalism And Diversity In The Library
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Author : Mark Winston
language : en
Publisher: Routledge
Release Date : 2014-06-23
Managing Multiculturalism And Diversity In The Library written by Mark Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Language Arts & Disciplines categories.
Discover ways to raise staff awareness regarding diversity! Managing Multiculturalism and Diversity In the Library: Principals and Issues for Administrators is an academic guide to diversity issues such as affirmative action, career development of minorities in the library science profession, racism, and scholarship solutions to increase the diversity of people in the library and information science profession. From this manual, you will gain a deeper understanding of diversity and its implementation in your library. Scholarly and poignant, this book is recommended to academics, administrators, library professionals, and students who want to improve the diversity of libraries and the profession of library information science. In Managing Multiculturalism and Diversity In the Library, you will explore the continued need to keep diversity growing in our libraries as a learning tool to boost the creativity and broaden the knowledge base of libraries as a whole. This informative guide provides you with studies on the diversification efforts of Australia, Canada, China, and the United Kingdom, showing you how each nation differently defines diversity, yet values diversity with an agenda that accepts and encourages cultural differences. You will find suggestions on how to bring in the talents of traditionally excluded groups into your library and examine affirmative action and its dismantling from different angles. Managing Multiculturalism and Diversity In the Library illustrates the importance of cultural diversity in contrast to a melting pot that does not allow for distinct flavors. Some pertinent areas of diversity that you will read about are: raising staff awareness of diversity through training seminars a diversity program focused closely on your library’s missions and strategic plans integrating diversity into every aspect of the library activities looking to colleges and universities as the leaders of cross-cultural understanding American Library Association and the diversity agenda Managing Multiculturalism and Diversity In the Library is an enlightening and helpful resource to foster multicultural understanding and to plan a diversity agenda that is right for your library organization. From this book, you will find many interesting and informative methods on creating a culturally pluralistic library.