Lineamenti Di Marketing
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Lineamenti Di Marketing
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Author : Tina Gerla
language : it
Publisher:
Release Date : 1988
Lineamenti Di Marketing written by Tina Gerla and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Lineamenti Di Marketing Turistico
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Author : Giovanni Peroni
language : it
Publisher:
Release Date : 1974
Lineamenti Di Marketing Turistico written by Giovanni Peroni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Il Marketing Nelle Aziende Di Servizi
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Author : Ivano Paci
language : it
Publisher:
Release Date : 1971
Il Marketing Nelle Aziende Di Servizi written by Ivano Paci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with categories.
Machiavelli Marketing And Management
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Author : Phil Harris
language : en
Publisher: Routledge
Release Date : 2000-04-20
Machiavelli Marketing And Management written by Phil Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-20 with Business & Economics categories.
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Lineamenti Di Brand Management
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Author : Bruno Busacca
language : it
Publisher: EGEA spa
Release Date : 2021-02-09T00:00:00+01:00
Lineamenti Di Brand Management written by Bruno Busacca and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09T00:00:00+01:00 with Business & Economics categories.
Le marche, risorse sempre più importanti nella gestione delle relazioni di mercato, si trovano a operare in uno scenario socio-economico sempre più sfidante. Ridefinizione delle priorità valoriali che orientano le scelte di consumo, crescente capacità di autodeterminazione degli individui, centralità attribuita all’etica e al rispetto delle persone e dell’ambiente, rinnovata sensibilità all’autenticità e al reale value for money di beni e servizi, rappresentano alcune delle sfide che la marca quotidianamente deve affrontare. Tutto ciò, se da un lato impone risposte decise in termini di trasparenza, equità relazionale, qualità della proposta di valore offerta al mercato, responsabilità sociale, dall’altro accresce la necessità di sofisticare gli approcci di brand management, adottando un’ottica dinamica e di lungo periodo. Dopo avere sintetizzato la rilevanza del brand per imprese e consumatori, le sfide strategiche e le diverse tipologie di marca, il libro approfondisce la fase cruciale di costruzione del valore marca e le fondamentali strategie che ne consentono lo sviluppo nel tempo. I capitoli finali affrontano due temi di rilevanza centrale nel brand management: il brand storytelling e la misurazione della brand equity.
Lineamenti Di Psicologia Sociale
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Author : Andrea Porcarelli
language : it
Publisher: Armando Editore
Release Date : 2009
Lineamenti Di Psicologia Sociale written by Andrea Porcarelli and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Education categories.
Who S Who In Italy
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Author :
language : en
Publisher:
Release Date : 1998
Who S Who In Italy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Italy categories.
Marketing Modernity
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Author : Adam Arvidsson
language : en
Publisher: Routledge
Release Date : 2003-12-08
Marketing Modernity written by Adam Arvidsson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-08 with Social Science categories.
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Marketing E Comunicazione
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Author : Edoardo Teodoro Brioschi
language : it
Publisher: Vita e Pensiero
Release Date : 2003
Marketing E Comunicazione written by Edoardo Teodoro Brioschi and has been published by Vita e Pensiero this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.