Marketing Modernity
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Marketing Modernity
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Author : Adam Arvidsson
language : en
Publisher: Routledge
Release Date : 2003-12-08
Marketing Modernity written by Adam Arvidsson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-08 with Social Science categories.
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Marketing Modernity
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Author : Adam Arvidsson
language : en
Publisher: Psychology Press
Release Date : 2003
Marketing Modernity written by Adam Arvidsson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Education categories.
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Marketing And Modernity
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Author : Marianne E. Lien
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 1997-09
Marketing And Modernity written by Marianne E. Lien and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09 with Social Science categories.
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer".Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Marketing And Modernity
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Author : Marianne E. Lien
language : en
Publisher:
Release Date : 1997
Marketing And Modernity written by Marianne E. Lien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Food categories.
"What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity. Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer". Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all."--Bloomsbury Publishing.
Selling Modernity
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Author : Pamela Swett Leighninger
language : en
Publisher: Duke University Press
Release Date : 2007-08-29
Selling Modernity written by Pamela Swett Leighninger and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-29 with History categories.
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Marketing Modernity
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Author : Joe Kember
language : en
Publisher:
Release Date : 2009
Marketing Modernity written by Joe Kember and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Motion pictures categories.
"In this innovative study of early film exhibition, Joe Kember reveals a rich and diversifying landscape of popular entertainments in the mid-to-late nineteenth and early twentieth centuries. Marketing Modernity calls for a reconsideration of the relationship between early film and industrial modernity, highlighting the role of the showman during that period, and revealing how modern entertainments stitched their commercial imperatives into the everyday lives of their audiences by marketing existing, comfortable modes of performance and personality."--Amazon.com.
Advertising In Modern And Postmodern Times
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Author : Pamela Odih
language : en
Publisher: SAGE
Release Date : 2007-04-30
Advertising In Modern And Postmodern Times written by Pamela Odih and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Business & Economics categories.
How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Marketing Modernity
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Author : Margit Ann Elisabeth Dementi
language : en
Publisher:
Release Date : 1996
Marketing Modernity written by Margit Ann Elisabeth Dementi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Aesthetics categories.
Outlines And Highlights For Marketing Modernity
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Author : Cram101 Textbook Reviews
language : en
Publisher: Academic Internet Pub Incorporated
Release Date : 2011-07-01
Outlines And Highlights For Marketing Modernity written by Cram101 Textbook Reviews and has been published by Academic Internet Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Education categories.
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780859898010 .
Consuming Traditions
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Author : Elizabeth Outka
language : en
Publisher: OUP USA
Release Date : 2009
Consuming Traditions written by Elizabeth Outka and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Art categories.
"Examples of faux authenticity abound in today's marketplace. Trading on the commercial appeal of the ersatz real, however, is far from a twenty-first century invention. As Consuming Traditions investigates, the allure of commodified nostalgia and the selling of the "genuine" article emerged as powerful forces in early twentieth-century Britain." "Elizabeth Outka redefines the debates surrounding literary modernism and the market as she explores the marketing of authenticity, a crucial but overlooked development in the history of modernity. With an interdisciplinary approach that probes novels, plays, advertisements, and architecture, Consuming Traditions presents a convincing case for how the "commodified authentic" - the selling of objects and places allegedly free of commercial taint - marks a critical turn in modern culture and offers a new way to understand literary modernism and its complex negotiation of tradition and novelty. Drawing on cultural studies, theories of consumerism, and works by Shaw, Forster, Woolf, Joyce, and others, Outka examines how literature both enacted and critiqued the larger revolution in material culture."--BOOK JACKET.
