Selling Modernity
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Selling Modernity
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Author : Pamela E. Swett
language : en
Publisher:
Release Date : 2007
Selling Modernity written by Pamela E. Swett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Selling Modernity
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Author : Pamela Swett Leighninger
language : en
Publisher: Duke University Press
Release Date : 2007-08-29
Selling Modernity written by Pamela Swett Leighninger and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-29 with History categories.
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Streamlining Desire
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Author : John Andrew Todd
language : en
Publisher:
Release Date : 2004
Streamlining Desire written by John Andrew Todd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Advertising The American Dream
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Author : Roland Marchand
language : en
Publisher: Univ of California Press
Release Date : 1985-09-16
Advertising The American Dream written by Roland Marchand and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-09-16 with Business & Economics categories.
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
Consuming Traditions
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Author : Elizabeth Outka
language : en
Publisher: OUP USA
Release Date : 2009
Consuming Traditions written by Elizabeth Outka and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Art categories.
"Examples of faux authenticity abound in today's marketplace. Trading on the commercial appeal of the ersatz real, however, is far from a twenty-first century invention. As Consuming Traditions investigates, the allure of commodified nostalgia and the selling of the "genuine" article emerged as powerful forces in early twentieth-century Britain." "Elizabeth Outka redefines the debates surrounding literary modernism and the market as she explores the marketing of authenticity, a crucial but overlooked development in the history of modernity. With an interdisciplinary approach that probes novels, plays, advertisements, and architecture, Consuming Traditions presents a convincing case for how the "commodified authentic" - the selling of objects and places allegedly free of commercial taint - marks a critical turn in modern culture and offers a new way to understand literary modernism and its complex negotiation of tradition and novelty. Drawing on cultural studies, theories of consumerism, and works by Shaw, Forster, Woolf, Joyce, and others, Outka examines how literature both enacted and critiqued the larger revolution in material culture."--BOOK JACKET.
Moderate Modernity
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Author : Jochen Hung
language : en
Publisher: University of Michigan Press
Release Date : 2023-02-06
Moderate Modernity written by Jochen Hung and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-06 with History categories.
A history of "Germany's most modern newspaper" through the rise of the Nazis and the collapse of Germany's first democracy
Bright Modernity
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Author : Regina Lee Blaszczyk
language : en
Publisher: Springer
Release Date : 2017-08-24
Bright Modernity written by Regina Lee Blaszczyk and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with History categories.
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
Selling Modernity
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Author : Pamela E. Swett
language : en
Publisher: Duke University Press
Release Date : 2007-08-29
Selling Modernity written by Pamela E. Swett and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-29 with Business & Economics categories.
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Modernity And The Second Hand Trade
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Author : J. Stobart
language : en
Publisher: Springer
Release Date : 2010-11-30
Modernity And The Second Hand Trade written by J. Stobart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-30 with History categories.
Bringing together the latest research on the neglected area of second-hand exchange and consumption, this book offers fresh insights into the buying and selling of used goods in western-Europe during the eighteenth and nineteenth centuries, and seeks to re-examine and redefine the relationship between modernity and the second-hand trade.
The Crisis Of Authority In Catholic Modernity
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Author : Michael J. Lacey
language : en
Publisher: Oxford University Press
Release Date : 2011-04-06
The Crisis Of Authority In Catholic Modernity written by Michael J. Lacey and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-06 with Religion categories.
One deep problem facing the Catholic church is the question of how its teaching authority is understood today. It is fairly clear that, while Rome continues to teach as if its authority were unchanged from the days before Vatican II (1962-65), the majority of Catholics - within the first-world church, at least - take a far more independent line, and increasingly understand themselves (rather than the church) as the final arbiters of decision-making, especially on ethical questions. This collection of essays explores the historical background and present ecclesial situation, explaining the dramatic shift in attitude on the part of contemporary Catholics in the U.S. and Europe. The overall purpose is neither to justify nor to repudiate the authority of the church's hierarchy, but to cast some light on: the context within which it operates, the complexities and ambiguities of the historical tradition of belief and behavior it speaks for, and the kinds of limits it confronts - consciously or otherwise. The authors do not hope to fix problems, although some of the essays make suggestions, but to contribute to a badly needed intra-Catholic dialogue without which, they believe, problems will continue to fester and solutions will remain elusive.