Little Brand Book
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Little Brand Book
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Author : Kalika Yap
language : en
Publisher: HarperCollins
Release Date : 2020-04-14
Little Brand Book written by Kalika Yap and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
The Little Brand Book
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Author : Erika Brechtel
language : en
Publisher:
Release Date : 2018-08-16
The Little Brand Book written by Erika Brechtel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-16 with categories.
Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
The Little Brand Book
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Author : Kalika Yap
language : en
Publisher:
Release Date : 2018-08-20
The Little Brand Book written by Kalika Yap and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-20 with categories.
From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
Lean Branding
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Author : Laura Busche
language : en
Publisher: O'Reilly Media
Release Date : 2019-03-01
Lean Branding written by Laura Busche and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
The Strangely Singaporean Book
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Author :
language : en
Publisher:
Release Date : 2015
The Strangely Singaporean Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with English language categories.
Quotations From Chairman Mao Tsetung
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Author : Zedong Mao
language : en
Publisher: China Books
Release Date : 1990
Quotations From Chairman Mao Tsetung written by Zedong Mao and has been published by China Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with China categories.
The Little Black Book Of Success
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Author : Elaine Meryl Brown
language : en
Publisher: One World
Release Date : 2010-03-02
The Little Black Book Of Success written by Elaine Meryl Brown and has been published by One World this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Business & Economics categories.
This invaluable “mentor in your pocket” by three dynamic and successful black female executives will help all black women, at any level of their careers, play the power game—and win. Rich with wisdom, this practical gem focuses on the building blocks of true leadership—self-confidence, effective communication, collaboration, and courage—while dealing specifically with stereotypes (avoid the Mammy Trap, and don’t become the Angry Black Woman) and the perils of self-victimization (don’t assume that every challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The Little Black Book of Success will show you how to make it to the top, one step at a time.
Branding Basics For Small Business
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Author : Maria Ross
language : en
Publisher: Norlightspress.com
Release Date : 2014-02-21
Branding Basics For Small Business written by Maria Ross and has been published by Norlightspress.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-21 with Business & Economics categories.
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.
How To Launch A Brand 2nd Edition
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Author : Fabian Geyrhalter
language : en
Publisher:
Release Date : 2015-12
How To Launch A Brand 2nd Edition written by Fabian Geyrhalter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12 with Branding (Marketing) categories.
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Little Book Of Prada
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Author : Laia Farran Graves
language : en
Publisher: Carlton Books Limited
Release Date : 2017
Little Book Of Prada written by Laia Farran Graves and has been published by Carlton Books Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Biography & Autobiography categories.
Celebrating this family brand and representing a summary of Miuccia Prada's key collections and pieces, including the launch of the Miu Miu line, the brand's emphasis on understated elegance and luxury, technologically advanced fabrics and originality of design. We follow a biographical chronology leaping from the pages of the origins of the brand as a leather-goods manufacturer, the life and career of Miuccia Prada, and the collections, collaborations and themes, such as art influences and the perfume and beauty lines. Beautiful photography of her finished designs, along with close-up details, portray the innovation of this influential fashion house and the woman behind it.