The Little Brand Book
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The Little Brand Book
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Author : Erika Brechtel
language : en
Publisher:
Release Date : 2018-08-16
The Little Brand Book written by Erika Brechtel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-16 with categories.
Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
Little Brand Book
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Author : Kalika Yap
language : en
Publisher: HarperCollins
Release Date : 2020-04-14
Little Brand Book written by Kalika Yap and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Quotations From Chairman Mao Tsetung
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Author : Zedong Mao
language : en
Publisher: China Books
Release Date : 1990
Quotations From Chairman Mao Tsetung written by Zedong Mao and has been published by China Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with China categories.
The Only Book You Will Ever Need On Branding
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Author : Michiel Maandag
language : en
Publisher: Hachette UK
Release Date : 2015-12-17
The Only Book You Will Ever Need On Branding written by Michiel Maandag and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Lean Branding
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Author : Laura Busche
language : en
Publisher: O'Reilly Media
Release Date : 2019-03-01
Lean Branding written by Laura Busche and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
The Strangely Singaporean Book
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Author :
language : en
Publisher:
Release Date : 2015
The Strangely Singaporean Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with English language categories.
Building A Storybrand
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2017-10-10
Building A Storybrand written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Little Book Of Schiaparelli
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Author : Emma Baxter-Wright
language : en
Publisher: Hachette UK
Release Date : 2021-07-22
Little Book Of Schiaparelli written by Emma Baxter-Wright and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-22 with Design categories.
Little Book of Schiaparelli chronicles the work of one of history's most influential and eccentric couturiers. Endowed with a strikingly imaginative and experimental approach to fashion, Elsa Schiaparelli cultivated a combination of the witty and the surreal, the cutting edge and the elegant, from her garments and jewellery to her collaborations with Salvador Dalí, Jean Cocteau and Alberto Giacometti. Exquisitely illustrated and expertly written, the book follows a biographical chronology detailing her life, career and primary creative themes of her work. Images of Schiaparelli's finished designs, along with close-up details and illustrations of her personal sketches, showcase the brilliance of her innovative oeuvre, and the legacy that lives on in the House of Schiaparelli to this day.
The Little Book Of History
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Author : DK
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2018-06-30
The Little Book Of History written by DK and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-30 with History categories.
Travel back in time with the latest instalment in the bestselling Big Ideas series, in a brand new ebook format. The Little Book of History charts world history from the dawn of civilisation to the modern culture we live in today. From the origins of homo-sapiens to the release of Nelson Mandela, from the French Revolution to the Space Race, The Little Book of History is a stunning exploration of the human timeline up to and including modern Islam, the world wide web, and the global financial crisis. The Little Book of History tackles big historical ideas with stunning visuals, key quotes, and important themes that are woven throughout world history. Discover events from the assassination of Caesar to World War I and see the people and events come to life with The Little Book of History, perfect for students, adults, or anyone who wants to understand our fascinating past.
I Am My Brand
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Author : Kubi Springer
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-10-03
I Am My Brand written by Kubi Springer and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.