Living Up To The Ads
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Living Up To The Ads
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Author : Simone Weil Davis
language : en
Publisher: Duke University Press
Release Date : 2000
Living Up To The Ads written by Simone Weil Davis and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Living Up To The Ads
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Author : Simone Weil Davis
language : en
Publisher:
Release Date :
Living Up To The Ads written by Simone Weil Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Sponsored Life
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Author : Leslie Savan
language : en
Publisher: Dca, Incorporated
Release Date : 2018-11-26
The Sponsored Life written by Leslie Savan and has been published by Dca, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with categories.
How do Nike or Pepsi ads convince you that you're a rebellious individual-even while they sell you the same sneakers or sugar water bought by millions? How does a company associated with a disaster, Exxon or DuPont, for example, restore its reputation? What gender and racial stereotypes lurk in TV commercials for beer, cars, cologne, and diamond rings? And what is the deeper meaning of living in an ad, ad, ad world? For more than a decade, journalist Leslie Savan exposed the techniques advertisers use to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they both reflect and shape our lives. Savan's pioneering use of advertising as a lens to examine society and politics made her a three-time Pulitzer Prize finalist. "With unerring perception," the 1992 Pulitzer jury in criticism wrote, Savan "has seen advertising, PR and political chicanery as a new field of socio-aesthetic criticism. Her merciless prose impales both the electronic and print media." Though technology and tastes have changed since Savan's essays first appeared in The Village Voice, her analysis is timeless. The fundamentals of exploiting desire remain the same: sex and fear, flattery and patriotism, humor and cool still sell.
The Angel In The Marketplace
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Author : Ellen Wayland-Smith
language : en
Publisher: University of Chicago Press
Release Date : 2020-09-01
The Angel In The Marketplace written by Ellen Wayland-Smith and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with History categories.
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Designing Fictions
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Author : Michael L. Ross
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2015-05-01
Designing Fictions written by Michael L. Ross and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Literary Criticism categories.
Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an industry and as a literary form, and finds that intended critiques, time and again, turn out to be shot through with ambivalence. The texts considered include a wide range of books by British, American, and Canadian authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We Came to the End (2007). Along the way, among other examples, Ross discusses George Orwell’s seriocomic study of the stand-off between poetry and advertising in his 1936 novel Keep the Aspidistra Flying and Margaret Atwood’s probing of the impact of promotion on perception in The Edible Woman (1969). The final chapter of the book considers the popular television series Mad Men, where the tension between artistic and commercial pressures is especially acute. Written in a straightforward style for a wide audience of readers, Designing Fictions argues that the impact of advertising is universal and discussions of its significance should not be restricted to a narrow group of specialists.
Rowing News
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Author :
language : en
Publisher:
Release Date : 1999-04-04
Rowing News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-04 with categories.
Prove It On Me
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Author : Erin Chapman
language : en
Publisher: Oxford University Press
Release Date : 2012-03-15
Prove It On Me written by Erin Chapman and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Health & Fitness categories.
Prove It On Me explores the sexual politics of the modern racial ethos and reveals the exploitative underside of the New Negro era. Analyzing intersecting primitivism, consumerism, and New Negro patriarchal aspirations, this history investigates the uses made of black women in 1920s racial politics and popular culture.
Measuring Up
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Author : Vickie Rutledge Shields
language : en
Publisher: University of Pennsylvania Press
Release Date : 2013-03-01
Measuring Up written by Vickie Rutledge Shields and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Social Science categories.
The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Facebook Ads Domination
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Author : RD king
language : en
Publisher: 大賢者外語
Release Date :
Facebook Ads Domination written by RD king and has been published by 大賢者外語 this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: How To Get Started With Facebook Ads Getting To Know The Facebook Ads Manager Facebook Ads VS. Boosted Posts How To Optimize Your Facebook Ad design Gain Maximum Exposure Using Custom Targeted Audiences How To Use Retarget Marketing With Facebook Split Testing Your Facebook Ads For Optimum Performance Boost Your Profits With Facebook Dynamic Ads How To Lower Your Overall Facebook Ad Budget How To Create A Facebook Lead Capture Funnel
All Electric Narratives
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Author : Rachele Dini
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-10-07
All Electric Narratives written by Rachele Dini and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-07 with Literary Criticism categories.
Winner of the 2023 Emily Toth Award for Best Single Work in Women's Studies “All-Electric” Narratives is the first in-depth study of time-saving electrical appliances in American literature. It examines the literary depiction of refrigerators, vacuum cleaners, oven ranges, washing machines, dryers, dishwashers, toasters, blenders, standing and hand-held mixers, and microwave ovens between 1945, when the “all-electric” home came to be associated with the nation's hard-won victory, and 2020, as contemporary writers consider the enduring material and spiritual effects of these objects in the 21st century. The appropriation and subversion of the rhetoric of domestic electrification and time-saving comprises a crucial, but overlooked, element in 20th-century literary forms and genres including Beat literature, Black American literature, second-wave feminist fiction, science fiction, and postmodernist fiction. Through close-readings of dozens of literary texts alongside print and television ads from this period, Dini shows how U.S. writers have unearthed the paradoxes inherent to claims of appliances' capacity to “give back” time to their user, transport them into a technologically-progressive future, or “return” them to some pastoral past. In so doing, she reveals literary appliances' role in raising questions about gender norms and sexuality, racial exclusion and erasure, class anxieties, the ramifications of mechanization, the perils and possibilities of conformity, the limitations of patriotism, and the inevitable fallacy of utopian thinking-while both shaping and radically disrupting the literary forms in which they operated.