Locus Of Control And The Effectiveness Of Persuasive Communications
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Locus Of Control And The Effectiveness Of Persuasive Communications
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Author : Theodore M. Dembroski
language : en
Publisher:
Release Date : 1969
Locus Of Control And The Effectiveness Of Persuasive Communications written by Theodore M. Dembroski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Locus of control categories.
Key Skills For Effective Communications
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Author : Hayden J. Power
language : en
Publisher:
Release Date : 2020-11-02
Key Skills For Effective Communications written by Hayden J. Power and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-02 with Language Arts & Disciplines categories.
How can I learn to communicate effectively? How can I take control of a conversation or a particular situation? It doesn't matter what side of the moat you're on. You could be a speaker, a salesman, a politician, a reporter, a writer, or an ordinary citizen who often falls prey to those who use words all too well, even in a simple relationship. In any case, what can be useful is to know the principles and techniques related to the art of communicating effectively. Effective Communication is the union of the three main works of Hayden J. Power: Effective Key to Persuasion Effective Key to Mental Manipulation Body Language Revealed It will be a complete journey to fully understand all the mechanisms that come into play when trying to change people's perception or behaviour. Effective Key to Persuasion The first book deals with Persuasion, that is the art of changing the attitude or behavior of others through an exchange of ideas. All the principles will be analyzed so that we can understand how the various techniques can subsequently work. Effective Key to Mental Manipulation In the second book, Mental Manipulation is analyzed, where the use of sneaky and deceptive schemes and methods that can also lead to both psychological and physical abuse is prevalent. Body Language Revealed The third book analyzes body language, which represents 55% of our total communication. Knowing it is important both to be able to instantly understand the thoughts of others and to be able to control one's own gestures by adapting them to one's own needs in the best possible way. Hayden J. Power's trilogy is the perfect opportunity to get a complete picture and be able to stand out in a crowd, instantly understand others and control any conversation. Useful both in everyday life and at work. Do you want to change the way you communicate and always be one step ahead of others? Do not waste any more time, buy now!
Cognitive Responses In Persuasion
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Author : Richard Petty
language : en
Publisher: Psychology Press
Release Date : 2014-06-17
Cognitive Responses In Persuasion written by Richard Petty and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-17 with Psychology categories.
First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Persuasive Communication
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Author : James B. Stiff
language : en
Publisher: Guilford Publications
Release Date : 2016-08-26
Persuasive Communication written by James B. Stiff and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-26 with Language Arts & Disciplines categories.
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2003
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.
Communication Yearbook 30
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Author : Christina S. Beck
language : en
Publisher: Routledge
Release Date : 2012-12-06
Communication Yearbook 30 written by Christina S. Beck and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Communication Yearbook 30 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline. Chapters in this volume include reviews of literature on gain-framed and loss-framed messages, conversational topic, organizational rhetoric, work-life research, collaboration, bullying, forgiveness, language revitalization, Latina/o representation in the media, and television viewing patterns of older adults. This volume will be valuable to scholars across the communication discipline. Communication Yearbook 30 will be particularly beneficial to scholars in the areas of interpersonal, health, organizational, family, and intercultural communication; language and social interaction, and media studies.
Persuasive Communication
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Author : Erwin Paul Bettinghaus
language : en
Publisher: Cengage Learning
Release Date : 1994
Persuasive Communication written by Erwin Paul Bettinghaus and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Persuasion Influence
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Author : Bruce Hilliard
language : en
Publisher: Woodslane Press
Release Date : 2019-06-01
Persuasion Influence written by Bruce Hilliard and has been published by Woodslane Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-01 with Business & Economics categories.
The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketeers and salesmen. Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to- use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse. This is the power of the universal principles described in this book.
Annotated Archive Of Communication References
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Author : William D. Crano
language : en
Publisher:
Release Date : 1981
Annotated Archive Of Communication References written by William D. Crano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Communication categories.
The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2016-12-19
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.