Logo Theory
DOWNLOAD
Download Logo Theory PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Logo Theory book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Logo Theory
DOWNLOAD
Author : A Michael Shumate
language : en
Publisher:
Release Date : 2016-06-07
Logo Theory written by A Michael Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-07 with categories.
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Logo Recognition
DOWNLOAD
Author : Jingying Chen
language : en
Publisher: CRC Press
Release Date : 2018-10-08
Logo Recognition written by Jingying Chen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Computers categories.
Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source of a document. E-business applications can retrieve and catalog products according to their logos. Governmental agencies can easily inspect goods using smart mobile devices that use logo recognition techniques. However, because logos are two-dimensional shapes of varying complexity, the recognition process can be challenging. Although promising results have been found for clean logos, they have not been as robust for noisy logos. Logo Recognition: Theory and Practice is the first book to focus on logo recognition, especially under noisy conditions. Beginning with an introduction to fundamental concepts and methods in pattern and shape recognition, it surveys advances in logo recognition. The authors also propose a new logo recognition system that can be used under adverse conditions such as broken lines, added noise, and occlusion. The proposed system introduces a novel polygonal approximation, a robust indexing scheme, and a new line segment Hausdorff distance (LHD) matching method that can handle more distortion and transformation types than previous techniques. In the first stage, raw logos are transformed into normalized line segment maps. In the second stage, effective line pattern features are used to index the database to generate a moderate number of likely models. In the third stage, an improved LHD measure screens and generates the best matches. A comprehensive overview of logo recognition, the book also presents successful applications of the technology and suggests directions for future research.
Logo Design Theory
DOWNLOAD
Author : A Michael Shumate
language : en
Publisher:
Release Date : 2020-06
Logo Design Theory written by A Michael Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today. Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts. Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work. Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity. Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that. Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them. Appendix 1: Glossary Appendix 2: Logos by A. Michael Shumate Index
Logo
DOWNLOAD
Author : D Lamont Johnson
language : en
Publisher: CRC Press
Release Date : 1997-12-30
Logo written by D Lamont Johnson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-30 with Computers categories.
In Logo: A Retrospective, you?ll look back and see why attempts to teach Logo in American schools failed the first time it was introduced, and you?ll learn what you can do so educators don?t make the same mistake again. You?ll explore how teachers can sidestep the all-too-familiar cycle of zealous overselling, eventual disappointment, backlash, and abandonment that undermined Logo?s first appearance in American school curricula. Of particular interest to teachers, parents, computer programmers, and members of the general public, Logo: A Retrospective, thoroughly and more accurately outlines Logo?s philosophical and theoretical framework and shows you how you can play a part in the current Logo renaissance already thriving in Australia, Latin America, and Europe. Specifically, this book contains: a decade?s worth of scholarly research on Logo information concerning Logo?s future and evolution strategies for handling student autonomy and teacher intervention recent software design data and feedback for learning Logo new research on computer programming?s effects on children?s cognitive development Without a doubt, computers and other electronic media will be a vital source of learning in the classrooms of the future. The development of powerful new versions of the Logo language, such as MicroWorlds, is welcome evidence that Logo?s popularity is on the rise. So put the past behind you. Read Logo: A Retrospective, and see what?s presently giving schoolchildren all over the world a fresh headstart at their classroom computer terminals.
Brand Atlas Crafting Memorable Logos For Visual Identity
DOWNLOAD
Author : Zoe Bennett
language : en
Publisher: Karl Duggan
Release Date :
Brand Atlas Crafting Memorable Logos For Visual Identity written by Zoe Bennett and has been published by Karl Duggan this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Crafting a memorable visual identity lies at the core of successful branding. In Brand Atlas, authors delve into the intricate art of logo design, equipping readers with the knowledge needed to create enduring logos that stand the test of time. This comprehensive guide breaks down the process, exploring each step from initial concept to final execution. Through the lens of expert insights and practical examples, learn how to balance creativity with meaningful symbolism, ensuring your logos communicate the essence of your brand. Unlock the secrets to designing logos that leave a lasting impression and master the art of crafting unforgettable visual identities with Brand Atlas.
Design Theory 88
DOWNLOAD
Author : Sandra L. Newsome
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-07
Design Theory 88 written by Sandra L. Newsome and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Technology & Engineering categories.
In 1984, Nam Sub, who was then the Assistant Director for Engineering at the National Science Foundation (NSF), created the Design Theory and Methodology Program. Among his goals in creating this program were to develop a science of engineering design and to establish design as an accepted field of engineering research. From 1984 to 1986 this program was directed by Susan Finger; from 1986 to the present Jack Dixon has been the director. The program itself has covered a broad range of disciplines, from chemical engineering to architecture, and a broad range of research paradigms, from psychological experiments to mathematical models. The present volume is based on the second NSF Grantee Workshop on Design Theory and Methodology, called Design Theory '88, which was held June 2-5, 1988 at Rensselaer Polytechnic Institute in Troy, NY, USA. It is, however, not strictly a proceedings since it includes some material that was not presented at a the Workshop and since it omits some papers and discussions that were presented at the Workshop. At the Workshop, invited speakers presented overviews of six different research areas based on summaries submitted in advance by the grantees of the Design Theory and Methodology Program. Since most of the speakers were not supported under the NSF program they brought fresh views to it. The other papers in this book were submitted directly to this volume and were not presented at the Workshop.
The Tao And The Logos
DOWNLOAD
Author : Longxi Zhang
language : en
Publisher: Duke University Press
Release Date : 1992-04-17
The Tao And The Logos written by Longxi Zhang and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-04-17 with Literary Criticism categories.
The author investigates the metaphorical nature of poetic language, highlighting the central figures of reality and meaning in both Eastern and Western thought: the Tao and the Logos.
Proceedings Of Iac In Dresden 2019
DOWNLOAD
Author : Group of Authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2019-10-25
Proceedings Of Iac In Dresden 2019 written by Group of Authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
International Academic Conference on Teaching, Learning and E-learning in Dresden 2019 International Academic Conference on Management, Economics and Marketing in Dresden 2019
Persuasive Imagery
DOWNLOAD
Author : Linda M. Scott
language : en
Publisher: Routledge
Release Date : 2003-04-02
Persuasive Imagery written by Linda M. Scott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-02 with Business & Economics categories.
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.