Logo Theory
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Logo Theory
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Author : A Michael Shumate
language : en
Publisher:
Release Date : 2016-06-07
Logo Theory written by A Michael Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-07 with categories.
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Logo Design Theory
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Author : A Michael Shumate
language : en
Publisher:
Release Date : 2020-06
Logo Design Theory written by A Michael Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today. Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts. Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work. Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity. Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that. Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them. Appendix 1: Glossary Appendix 2: Logos by A. Michael Shumate Index
Logo
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Author : Dennis O. Harper
language : en
Publisher: Thomson Brooks/Cole
Release Date : 1989
Logo written by Dennis O. Harper and has been published by Thomson Brooks/Cole this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with LOGO (Computer program language) categories.
Smashing Logo Design
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Author : Gareth Hardy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12
Smashing Logo Design written by Gareth Hardy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Computers categories.
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Logo Recognition
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Author : Jingying Chen
language : en
Publisher: CRC Press
Release Date : 2018-10-08
Logo Recognition written by Jingying Chen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Computers categories.
Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source of a document. E-business applications can retrieve and catalog products according to their logos. Governmental agencies can easily inspect goods using smart mobile devices that use logo recognition techniques. However, because logos are two-dimensional shapes of varying complexity, the recognition process can be challenging. Although promising results have been found for clean logos, they have not been as robust for noisy logos. Logo Recognition: Theory and Practice is the first book to focus on logo recognition, especially under noisy conditions. Beginning with an introduction to fundamental concepts and methods in pattern and shape recognition, it surveys advances in logo recognition. The authors also propose a new logo recognition system that can be used under adverse conditions such as broken lines, added noise, and occlusion. The proposed system introduces a novel polygonal approximation, a robust indexing scheme, and a new line segment Hausdorff distance (LHD) matching method that can handle more distortion and transformation types than previous techniques. In the first stage, raw logos are transformed into normalized line segment maps. In the second stage, effective line pattern features are used to index the database to generate a moderate number of likely models. In the third stage, an improved LHD measure screens and generates the best matches. A comprehensive overview of logo recognition, the book also presents successful applications of the technology and suggests directions for future research.
Logo Design That Works
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Author : Lisa Silver
language : en
Publisher:
Release Date : 2001
Logo Design That Works written by Lisa Silver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Logo Design Workbook
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Author : Sean Adams
language : en
Publisher: Rockport Publishers
Release Date : 2006-03-01
Logo Design Workbook written by Sean Adams and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-01 with Design categories.
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Theory Of Gontierism Vol 1
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Author : Darrell Gontier
language : en
Publisher: Lulu.com
Release Date :
Theory Of Gontierism Vol 1 written by Darrell Gontier and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Logo Design Love
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Author : David Airey
language : en
Publisher: Peachpit Press
Release Date : 2014-08-18
Logo Design Love written by David Airey and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Art categories.
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
999 Logo Design Elements
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Author : Daniel Donnelly
language : en
Publisher:
Release Date : 2011
999 Logo Design Elements written by Daniel Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Logos (Symbols) categories.
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.