Los 10 Pecados Capitales Del Marketing
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Los 10 Pecados Capitales Del Marketing
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Author : Philip Kotler
language : es
Publisher: Grupo Planeta Spain
Release Date : 2012-09-25
Los 10 Pecados Capitales Del Marketing written by Philip Kotler and has been published by Grupo Planeta Spain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-25 with Business & Economics categories.
Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, «el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing». Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing. Y para saber algo de esta temática, qué mejor que leer a Philip Kotler –reconocido por todos como el padre de esta disciplina–, quien en este volumen sintetiza todo su saber recogido en numerosos libros y miles de artículos. En definitiva, éste es el libro que debes leer si sólo vas a leer un libro sobre marketing.
Los Diez Pecados Capitales Del Marketing
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Author : Philip Kotler
language : es
Publisher: Grupo Planeta (GBS)
Release Date : 2005
Los Diez Pecados Capitales Del Marketing written by Philip Kotler and has been published by Grupo Planeta (GBS) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Cubriendo temas fundamentales los especialistas en marketing tienen que saber que "Los diez pecados capitales del marketing" es un libro de obligada lectura para los que quieren seguir siendo competitivos en un mercado cada vez más difícil. Pleno de conocimientos de mercado que sólo Kotler puede ofrecer, este libro es un excelente recurso para todas las empresas y todos los especialistas en marketing que quieren desarrollar mejores productos y servicios, mejores planes de marketing y mejores relaciones con los clientes.
Los 10 Diez Pecados Capitales Del Marketing
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Author : Philip Kotler
language : es
Publisher:
Release Date : 2006
Los 10 Diez Pecados Capitales Del Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
Los Diez Pecados Capitales Del Marketing
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Author : Philip Kotler
language : es
Publisher:
Release Date : 2009
Los Diez Pecados Capitales Del Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Los 10 Pecados Capitales Del Marketing
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Author :
language : es
Publisher:
Release Date :
Los 10 Pecados Capitales Del Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Los 10 Pecados Capitales Del Marketing
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Author : Philip Kotler
language : es
Publisher: Planeta Publishing
Release Date : 2022-11-22
Los 10 Pecados Capitales Del Marketing written by Philip Kotler and has been published by Planeta Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-22 with categories.
Todo el saber del padre del marketing reunido en un único y práctico volumen Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, «el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing». Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing. Y para saber algo de esta temática, qué mejor que leer a Philip Kotler -reconocido por todos como el padre de esta disciplina-, quien en este volumen sintetiza todo su saber recogido en numerosos libros y miles de artículos. En definitiva, éste es el libro que debes leer si sólo vas a leer un libro sobre marketing.
Ten Deadly Marketing Sins
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-03
Ten Deadly Marketing Sins written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-03 with Business & Economics categories.
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Ten Deadly Marketing Sins
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Author :
language : id
Publisher: ESENSI
Release Date :
Ten Deadly Marketing Sins written by and has been published by ESENSI this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Os 10 Pecados Mortais Do Marketing
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Author : Philip Kotler
language : pt-BR
Publisher: Gulf Professional Publishing
Release Date : 2004
Os 10 Pecados Mortais Do Marketing written by Philip Kotler and has been published by Gulf Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
A situação atual do marketing; Sua empresa não é suficientemente focada no marketing e orientada para o cliente; Sua empresa não tem um entendimento completo do seus públicos-alvos; Sua empresa precisa definir melhor e monitorar os concorrentes; Sua emprsa não tem administardo adequadamante o relacionamento com os stakeholders; Sua empresa não é boa em encontrar novas oportunidades; O processo de planejamento de marketing de sua empresa é deficiente; As políticas de produtos e serviços de sua empresa precisam de ajustes; A capacitação de contrução de marcas e de comunicação de sua empresa é deficiente; Sua empresa não está bem organizada para a prática eficiente e eficaz do marketing; Sua empresa não usou o máximo a tecnologia disponível; os 10 mandamentos do marketing eficaz.
Os 10 Pecados Mortais Do Marketing
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Author : Philip Kotler
language : pt-BR
Publisher: Sextante
Release Date : 2019-02-07
Os 10 Pecados Mortais Do Marketing written by Philip Kotler and has been published by Sextante this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-07 with Business & Economics categories.
"Provavelmente o guia de marketing mais útil e aplicável dos últimos anos." – Internetworks "Recomendável tanto para o profissional de marketing quanto para gestores de outras áreas." – Journal of Consumer Marketing "Um livro indispensável para quem quer se manter competitivo no mercado." – Publishing News Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse livro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema. Você vai aprender a manter o foco no mercado e no cliente, acompanhar a concorrência, gerenciar relacionamentos, desenvolver planos de marketing eficazes, construir marcas fortes e aproveitar ao máximo a tecnologia disponível. E, o mais importante, entenderá que o verdadeiro papel do marketing é identificar oportunidades e criar estratégias de negócios com foco em resultados.