Ten Deadly Marketing Sins
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Ten Deadly Marketing Sins
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-03
Ten Deadly Marketing Sins written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-03 with Business & Economics categories.
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Ten Deadly Marketing Sins
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Publisher: ESENSI
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Ten Deadly Marketing Sins written by and has been published by ESENSI this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Ten Deadly Marketing Sins
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-02
Ten Deadly Marketing Sins written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-02 with Business & Economics categories.
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Marketing S 10 Deadly Sins And How To Avoid Them
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Author : James H. Drummond
language : en
Publisher: Infinity Publishing
Release Date : 2004-09
Marketing S 10 Deadly Sins And How To Avoid Them written by James H. Drummond and has been published by Infinity Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with Marketing categories.
Learn effective strategies to succeed in today's highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on "marketing activity" is wasted and fails to attract customers.
10 Deadly Sins Of Social Media Marketing
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Author : Ope Banwo
language : en
Publisher: CreateSpace
Release Date : 2013-07-11
10 Deadly Sins Of Social Media Marketing written by Ope Banwo and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-11 with Business & Economics categories.
TEN DEADLY SINS OF SOCIAL MEDIA MARKETING Are These Deadly Mistakes Killing your Social Media Marketing? The Author exposes the 10 Critical Mistakes that most people and companies make in their social media marketing efforts on the internet and how to fix them. Dr Ope Banwo, The Wealth Apostle, explains the 10 most Critical Mistakes that are robbing internet marketers of profitability on different social media platforms and offers creative solutions that will help them fix it. Written in a free flowing, witty and easy-to-follow style, this critically acclaimed book is a must-have for those who want to make profit on social media and explode their businesses online.
Kmart S Ten Deadly Sins
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Author : Marcia Layton Turner
language : en
Publisher: John Wiley & Sons
Release Date : 2003-07-25
Kmart S Ten Deadly Sins written by Marcia Layton Turner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-25 with Business & Economics categories.
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.
Los 10 Pecados Capitales Del Marketing
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Author : Philip Kotler
language : es
Publisher: Planeta Publishing
Release Date : 2022-11-22
Los 10 Pecados Capitales Del Marketing written by Philip Kotler and has been published by Planeta Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-22 with categories.
Todo el saber del padre del marketing reunido en un único y práctico volumen Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, «el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing». Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing. Y para saber algo de esta temática, qué mejor que leer a Philip Kotler -reconocido por todos como el padre de esta disciplina-, quien en este volumen sintetiza todo su saber recogido en numerosos libros y miles de artículos. En definitiva, éste es el libro que debes leer si sólo vas a leer un libro sobre marketing.
The 10 Deadly Sins Of Antipreneurship
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Author : Mark Alexander Palmer
language : en
Publisher: AuthorHouse
Release Date : 2007-11-27
The 10 Deadly Sins Of Antipreneurship written by Mark Alexander Palmer and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Reference categories.
The 10 Deadly Sins of Antipreneurship provides business owners and anyone contemplating starting a business with easy-to-understand and refreshing insights into the common pitfalls of business. Reading this book will help you avoid the following 10 Deadly Sins: 1 Not understanding the game 2 Having the wrong personality 3 Having insufficient skills 4 Forgetting to plan ahead 5 Picking the wrong team 6 Not having enough money 7 Not understanding marketing 8 Forgetting your systems 9 Not having an eStrategy 10 Limiting your options
10 Deadly Sins Of A Product Launch
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Author : Ope Banwo
language : en
Publisher:
Release Date : 2024-01-09
10 Deadly Sins Of A Product Launch written by Ope Banwo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-09 with Business & Economics categories.
The 10 Avoidable Mistakes Of a Product Launch That Will Cost You Money, Destroy Your Brand Credibility, And Make You Cry... How To Turn Them Around For a 6-figure Product Launch Online
Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-26
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press