Love Based Copywriting Books
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Love Based Copywriting Books
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Author : Michele PW (Pariza Wacek)
language : en
Publisher: Love-Based Publishing
Release Date : 2020-06-11
Love Based Copywriting Books written by Michele PW (Pariza Wacek) and has been published by Love-Based Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-11 with Business & Economics categories.
Includes "Love-Based Copywriting Method," the book that started a movement, and "Love-Based Copywriting System," voted one of Small Business Forum's top 3 books every entrepreneur should read. The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how! In Volume 1: "Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites," Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In Volume 2, "Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love. You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the time you've finished, you've got your copy created. This highly acclaimed series has been featured on numerous media outlets, including Forbes, CBS and NPR. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
Love Based Copywriting System
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Author : Michele PW (Pariza Wacek)
language : en
Publisher: Love-Based Publishing
Release Date : 2015-10-31
Love Based Copywriting System written by Michele PW (Pariza Wacek) and has been published by Love-Based Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-31 with Business & Economics categories.
Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015. If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day. Yes, you ABSOLUTELY can sell more with love, and this book shows you how! In Michele's first book, "Love-Based Copywriting Method," she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love. You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created. Also as a bonus, it includes a free workbook! "Love-Based Copywriting System" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
Love Based Copywriting Method
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Author : Michele PW (Pariza Wacek)
language : en
Publisher: Love-Based Publishing
Release Date : 2015-10-31
Love Based Copywriting Method written by Michele PW (Pariza Wacek) and has been published by Love-Based Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-31 with Business & Economics categories.
The book that started a movement! Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years. Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business. Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients. "Love-Based Copywriting Method" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
Love Based Copywriting System
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Author : MIchele PW (Pariza Wacek)
language : en
Publisher: Creative Concepts and Copywriting LLC
Release Date : 2015-09-23
Love Based Copywriting System written by MIchele PW (Pariza Wacek) and has been published by Creative Concepts and Copywriting LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with categories.
Ready To Ditch Selling Using Fear, Hype, and Ick? And Instead Learn To Write Copy That Attracts, Inspires and Invites Your Ideal Clients Into Your Business? In Michele's first book, "Love-Based Copywriting Method," she walks you through why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact system that she has used over the years to help her clients build successful businesses and get their work out into the world in a big, love-based way. You're going to get the nitty gritty on what you need to do to write love-based copy. It includes step-by-step exercises, templates for the different promotional pieces (such as the copy you would use on a website or an email), a love-based tips section to take the teachings deeper and even advanced copy training for those who have mastered the basics. This book is perfect if you're new to writing copy or are looking to improve your skills (and results) with your marketing pieces.
Love Based Online Marketing
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Author : MIchele PW (Pariza Wacek)
language : en
Publisher: Creative Concepts and Copywriting LLC
Release Date : 2016-03-15
Love Based Online Marketing written by MIchele PW (Pariza Wacek) and has been published by Creative Concepts and Copywriting LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-15 with categories.
As an entrepreneur, small business owner, coach, consultant, speaker, author, and/or expert, you know marketing is the lifeblood of growing a successful business. Yet, for so many of us, marketing is also one of our biggest struggles. Well, that's all about to change. In Love-Based Online Marketing, Michele PW walks you through exactly how to create an Online Marketing Plan tailored specifically to you and your goals so you can grow a business you love AND that loves you back! And the best part, thanks to the Assessment included in this book, your Online Marketing Plan will be based around your Marketing Love Factor. This means you'll not only love your marketing (really! Even if you've always hated it before!), but you'll also be empowered to market your business in the exact, perfect way for you. So if attracting, inspiring and inviting your ideal prospects to become ideal clients and customers without being hype-y, sales-y or slime-y feels like a breath of fresh air, this book may be exactly what you've been looking for.
The Boron Letters
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Author : Gary Halbert
language : en
Publisher:
Release Date : 2013-06-11
The Boron Letters written by Gary Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-11 with categories.
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Copywriting Made Simple
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Author : Tom Albrighton
language : en
Publisher: ABC Business Communications Ltd
Release Date : 2020-06-06
Copywriting Made Simple written by Tom Albrighton and has been published by ABC Business Communications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-06 with Business & Economics categories.
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
I Love A Good Book
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Author : Kimberlie Harris
language : en
Publisher:
Release Date : 2020-08
I Love A Good Book written by Kimberlie Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08 with categories.
From learning his letters and shapes with Grandma first thing in the morning to snuggling up with Daddy after a bath, one little boy loves time spent reading a good book with his loved ones. But, he has a secret! Can you guess his favorite way to read a good book? Jump into the pages of this delightfully tasty book to find out what makes reading so great!
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Persuasive Copywriting
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Author : Andy Maslen
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-03-03
Persuasive Copywriting written by Andy Maslen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.