Love Thy Customer
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Love Thy Customer
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Author : Rick Brinkman
language : en
Publisher: McGraw-Hill Companies
Release Date : 2005-09
Love Thy Customer written by Rick Brinkman and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Business & Economics categories.
Two bestselling authors deliver proven tactics for exceptional customer service in today's consumer-driven market.
Love Thy Customer
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Author : Brinkman
language : en
Publisher:
Release Date : 2005-10-01
Love Thy Customer written by Brinkman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-01 with categories.
Customers Love Em Or Lose Em
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Author : Vinay Kumar
language : en
Publisher: iUniverse
Release Date : 2011-09-28
Customers Love Em Or Lose Em written by Vinay Kumar and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-28 with Business & Economics categories.
o Do you love your customers? o Do they know it? o Do they love you? One of the biggest reasons businesses lose customers is indifference. Simply put, if you don’t love your customers, somebody else will, earning their business. Without customers, you have no business. When your customers feel loved, they buy more, buy more often, are more loyal, are willing to pay more, and they refer you to others. And you also end up lowering your costs associated with business development. Based on my years of business experience that includes B2B and retail sales, marketing and customer service, I wrote this book to share with you 57 ways you can love your customers, in ways that are truly meaningful and memorable. Applying these will help you strengthen your business relationships and your business, make business more enjoyable, and make you much more money.
People Love You
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Author : Jeb Blount
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-04
People Love You written by Jeb Blount and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-04 with Business & Economics categories.
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you. In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including: 7 Essential Principles of Customer Engagement 5 Levers for Creating a Legendary Customer Experience The Secret to Bridging the Experience Gap How to Leverage the Pull Strategy to become a Trusted Advisor 2 Most Important Rules for Dealing with Pissed-off Customers In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.
Customer Love
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Author : Chip R. Bell
language : en
Publisher:
Release Date : 2000
Customer Love written by Chip R. Bell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer loyalty categories.
Bell explains how customer loyalty depends on devotion or love.
Inspired
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-17
Inspired written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
The Heart Of Marketing
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Author : Judith Sherven
language : en
Publisher: Morgan James Publishing
Release Date : 2009-05-01
The Heart Of Marketing written by Judith Sherven and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Business & Economics categories.
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Winning On Purpose
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Author : Fred Reichheld
language : en
Publisher: Harvard Business Press
Release Date : 2021-12-07
Winning On Purpose written by Fred Reichheld and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-07 with Business & Economics categories.
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Customer Love
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Author : Mac Anderson
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2011-01-01
Customer Love written by Mac Anderson and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans! In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this book with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people." Buy this book and get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories.
Build Your Customer Strategy
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Author : James G. Barnes
language : en
Publisher: John Wiley & Sons
Release Date : 2007-01-06
Build Your Customer Strategy written by James G. Barnes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-06 with Business & Economics categories.
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.