The Heart Of Marketing
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The Heart Of Marketing
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Author : Judith Sherven
language : en
Publisher: Morgan James Publishing
Release Date : 2009-05-01
The Heart Of Marketing written by Judith Sherven and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Business & Economics categories.
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Martketing
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Author : Javier Sanchez Lamelas
language : en
Publisher: Lid Publishing
Release Date : 2016
Martketing written by Javier Sanchez Lamelas and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing categories.
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Epiphany Marketing
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Author : Maisha Cobb
language : en
Publisher:
Release Date : 2019-06
Epiphany Marketing written by Maisha Cobb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06 with categories.
Is your organization finding it hard to stay on top of all the changes required to get you noticed in an increasingly digital marketing world? You are not alone. The speed of change is overwhelming and many leaders are at a loss for how to stay relevant. Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to re-imagine marketing by first re-imagining their organizations.
In The Heart Of Social Media Marketing
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Author : Minna Salmesvuo
language : en
Publisher:
Release Date : 2016-12-09
In The Heart Of Social Media Marketing written by Minna Salmesvuo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-09 with categories.
Ready to make social media marketing work for your business?Frustrated with lack of results with your social media marketing efforts?Need some ideas on how to differentiate your business from everyone else in your field?Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you!The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social media marketing strategy for lead generation and sales around this message.The right core message connects and builds trust with your potential clients and customers who share your values and believe in what you stand for - your tribe! Without building this this relationship and trust first, it is practically impossible to build a loyal following or turn leads into sales.This approach shifts the whole focus of marketing. It is no longer about just selling but making a positive difference in the world around us through building goodwill, relationships and offering solutions and service. It is no longer about the number of the followers but the quality of those followers and the quality of the relationship you have with those followers that matters when growing your business on social media.
Engaging The Heart In Business
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Author : Alice Alessandri
language : en
Publisher: Routledge
Release Date : 2020-07-22
Engaging The Heart In Business written by Alice Alessandri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-22 with Business & Economics categories.
In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
Marketing With A Heart
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Author : Ben Gioia
language : en
Publisher: Marketing with a Heart
Release Date : 2014-11-04
Marketing With A Heart written by Ben Gioia and has been published by Marketing with a Heart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with categories.
"Marketing With A Heart is a key addition to your favorite books as it will make immediate and powerful changes in every aspect of the way you communicate and operate your business...and your life. It's a motivational read that inspires and Ben Gioia shifts your thinking and proves that you can truly make money while making a difference. Even better, the more money you make, the more people you can serve."-Tracy Repchuk International Bestselling Author & World Renowned Speaker"Get Instant Online Impact with a Fully Branded End to End Website Presence in Under 60 Days"Marketing With A Heart is the most practical, proven approach to marketing, selling, and service.Because most businesses have only one value that's the driving force behind everything they do: profit. Now, profit is critical to business success. But profit as a value-by itself-is unsustainable for everyone involved (the customers, the business, partners, stakeholders, affiliates), for the environment, for long term success, and for your happiness and fulfillment. Because when you win, someone else has to lose.That's why Marketing With A Heart(tm) take a principle based approach to business and redefines the "bottom line".People. Purpose. Profit. It's a win-win-win.Because the best way for businesses to make real impact in the world (and real profits) is to transform how they do marketing and selling...by cultivating trust, delivering value, and developing relationships.***What You Will Learn In This Book***PEOPLEMarketing is how you can change lives with your message. This is why the right kind of marketing is critical to your success. You'll discover perspectives and approaches to high integrity marketing, selling, and influence that are simple, powerful, and you can use right now.PURPOSEIt's the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action so you can inspire, persuade, and transform lives.PROFIT While your message will change one life, your marketing can change thousands, if not millions of lives. You'll learn simple principles to communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.PRINCIPLESPrinciples are the foundation of Marketing With A Heart(tm). When your principles are based on win-win, you are able to make you business truly sustainable, more profitable, and successful. because your choices impact everyone involved inside and outside of the workplace.IT'S THE NEW AND BETTER WAY TO DO BUSINESS "Old school" marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, and hard closes. (Think of the "stereotypical" used car salesperson or a late night infomercial.) Marketing With A Heart(tm) is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Marketing With A Heart(tm) is a revolutionary philosophy and successful business strategy because it provides a personal approach to making money while making a difference.OUTCOMES* Yes you can be profitable and successful, by building trust based relationships and adding value, not through fear and manipulation.* Yes your message can reach the right people (in the right language), so you can create greater income, influence, and impact. * Yes you can run your business in a way that's aligned with your principles, so you can so you can have more fun, help more people, and be more fulfilled.Marketing With A Heart is not only a book. It's a system, strategy, and philosophy that puts an end to unsustainable approaches to marketing, selling, and making money. It offers a new bottom line for business-people, purpose, and profit-which creates sustainable, long-term success and personal fulfillment.
Emarketing Excellence
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Author : Paul Russell Smith
language : en
Publisher: Routledge
Release Date : 2002
Emarketing Excellence written by Paul Russell Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design. A highly practical user focused introduction The most highly regarded author team in this new field The core text for the CIM's E-marketing award
Conquer The Heart Of Customer
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Author : Tran ERIC
language : en
Publisher:
Release Date : 2018-10-23
Conquer The Heart Of Customer written by Tran ERIC and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with categories.
To build a successful business, you need to stop the complex operations make the business operations of the company more slowly, you need to constantly innovate thinking and optimization apparatus of your company. Let Eric. Tran 1 entrepreneur and rebellious marketer discover the secret of successful marketing campaigns of major brands and how you can apply to your business Whether you are just beginning or are an experienced businessman, heart Conquer the customer is the easiest and fastest way to create a marketing plan to promote your business growth.This book will decode the success of major brands can see why they made the successful marketing campaign like that and the unknowns of digital marketing will also be revealedIn this groundbreaking new book, you will discover: Psychology of color: The color affects your brand howAppropriate communication strategy with small and medium enterprises?How to build trust with customers by the Government and from their hearts These mysterious ads on youtube what is attracting many marketers and how to conquer youtube Marketing towards fundamental changes in the field of culture, society will be the trend of the futureHow to advertise on facebook main parts
Marketing Straight To The Heart
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Author : Barry Feig
language : en
Publisher: Amacom Books
Release Date : 1997
Marketing Straight To The Heart written by Barry Feig and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.