Marketing With A Heart
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The Heart Of Marketing
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Author : Judith Sherven
language : en
Publisher: Morgan James Publishing
Release Date : 2009-05-01
The Heart Of Marketing written by Judith Sherven and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Business & Economics categories.
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Marketing With A Heart
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Author : Ben Gioia
language : en
Publisher: Marketing with a Heart
Release Date : 2014-11-04
Marketing With A Heart written by Ben Gioia and has been published by Marketing with a Heart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with categories.
"Marketing With A Heart is a key addition to your favorite books as it will make immediate and powerful changes in every aspect of the way you communicate and operate your business...and your life. It's a motivational read that inspires and Ben Gioia shifts your thinking and proves that you can truly make money while making a difference. Even better, the more money you make, the more people you can serve."-Tracy Repchuk International Bestselling Author & World Renowned Speaker"Get Instant Online Impact with a Fully Branded End to End Website Presence in Under 60 Days"Marketing With A Heart is the most practical, proven approach to marketing, selling, and service.Because most businesses have only one value that's the driving force behind everything they do: profit. Now, profit is critical to business success. But profit as a value-by itself-is unsustainable for everyone involved (the customers, the business, partners, stakeholders, affiliates), for the environment, for long term success, and for your happiness and fulfillment. Because when you win, someone else has to lose.That's why Marketing With A Heart(tm) take a principle based approach to business and redefines the "bottom line".People. Purpose. Profit. It's a win-win-win.Because the best way for businesses to make real impact in the world (and real profits) is to transform how they do marketing and selling...by cultivating trust, delivering value, and developing relationships.***What You Will Learn In This Book***PEOPLEMarketing is how you can change lives with your message. This is why the right kind of marketing is critical to your success. You'll discover perspectives and approaches to high integrity marketing, selling, and influence that are simple, powerful, and you can use right now.PURPOSEIt's the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action so you can inspire, persuade, and transform lives.PROFIT While your message will change one life, your marketing can change thousands, if not millions of lives. You'll learn simple principles to communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.PRINCIPLESPrinciples are the foundation of Marketing With A Heart(tm). When your principles are based on win-win, you are able to make you business truly sustainable, more profitable, and successful. because your choices impact everyone involved inside and outside of the workplace.IT'S THE NEW AND BETTER WAY TO DO BUSINESS "Old school" marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, and hard closes. (Think of the "stereotypical" used car salesperson or a late night infomercial.) Marketing With A Heart(tm) is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Marketing With A Heart(tm) is a revolutionary philosophy and successful business strategy because it provides a personal approach to making money while making a difference.OUTCOMES* Yes you can be profitable and successful, by building trust based relationships and adding value, not through fear and manipulation.* Yes your message can reach the right people (in the right language), so you can create greater income, influence, and impact. * Yes you can run your business in a way that's aligned with your principles, so you can so you can have more fun, help more people, and be more fulfilled.Marketing With A Heart is not only a book. It's a system, strategy, and philosophy that puts an end to unsustainable approaches to marketing, selling, and making money. It offers a new bottom line for business-people, purpose, and profit-which creates sustainable, long-term success and personal fulfillment.
Heart To Heart
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Author : Scott DeGarmo
language : en
Publisher: Prima Lifestyles
Release Date : 1999
Heart To Heart written by Scott DeGarmo and has been published by Prima Lifestyles this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Prima's groundbreaking bestsellers Wave 3 and The Wave 3 Way focused on the financial rewards of network marketing. Heart to Heart reveals the even more enriching rewards offered by this worldwide phenomenon that has changed the lives of millions of people around the world.
Marketing From The Heart
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Author : Peggy Linial
language : en
Publisher:
Release Date : 2003
Marketing From The Heart written by Peggy Linial and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Small business categories.
This is an easy how to guide on cause marketing. Written for the small business with limited advertising and marketing budgets, you will learn tried and true methods of gaining publicity and good will by helping others.
Engaging The Heart In Business
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Author : Alice Alessandri
language : en
Publisher: Routledge
Release Date : 2020-07-22
Engaging The Heart In Business written by Alice Alessandri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-22 with Business & Economics categories.
In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.
In The Heart Of Social Media Marketing
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Author : Minna Salmesvuo
language : en
Publisher:
Release Date : 2016-12-09
In The Heart Of Social Media Marketing written by Minna Salmesvuo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-09 with categories.
Ready to make social media marketing work for your business?Frustrated with lack of results with your social media marketing efforts?Need some ideas on how to differentiate your business from everyone else in your field?Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you!The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social media marketing strategy for lead generation and sales around this message.The right core message connects and builds trust with your potential clients and customers who share your values and believe in what you stand for - your tribe! Without building this this relationship and trust first, it is practically impossible to build a loyal following or turn leads into sales.This approach shifts the whole focus of marketing. It is no longer about just selling but making a positive difference in the world around us through building goodwill, relationships and offering solutions and service. It is no longer about the number of the followers but the quality of those followers and the quality of the relationship you have with those followers that matters when growing your business on social media.
Martketing
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Author : Javier Sanchez Lamelas
language : en
Publisher: Lid Publishing
Release Date : 2016
Martketing written by Javier Sanchez Lamelas and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing categories.
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Inspired Marketing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-30
Inspired Marketing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Business & Economics categories.
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Marketing Customers Heart
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Author : Judy Celmins
language : en
Publisher:
Release Date : 2022-05-09
Marketing Customers Heart written by Judy Celmins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-09 with categories.
Stop wasting your advertising money! You can change your business's fortune with a marketing plan that places your customers at the very heart of your business.
Branding From The Heart
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Author : Julia D. Stege
language : en
Publisher: CreateSpace
Release Date : 2014-10-17
Branding From The Heart written by Julia D. Stege and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Business & Economics categories.
Branding from the Heart signals a new paradigm for marketing designed specifically for small business owners who want to positively impact the world. Most out-of-the-box entrepreneurs experience difficulty when attempting to describe their unique offerings. This step-by-step guide will show you exactly how to create an authentic brand that expresses your purpose in a way that promotes your offerings seamlessly and inspires your soul tribe to connect with you time and time again. Created by Julia Stege, the Magical Marketer, the Branding from the Heart process revealed in this book employs the power of the Law of Attraction along with effective marketing strategies she's used to market top-level change-makers such as Iyanla Vanzant, Julia Butterfly Hill, and the Engelharts of Cafe Gratitude fame. This unique combination allows you to create messages that engage potential clients who are aligned with you and therefore more likely to remain loyal. This book will not only change your marketing forever, it will transform your life."