Luxury Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Luxury Fashion PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Luxury Fashion book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Luxury Fashion Branding
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : U. Okonkwo
language : en
Publisher: Springer
Release Date : 2016-01-18
Luxury Fashion Branding written by U. Okonkwo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Understanding Luxury Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Isabel Cantista
language : en
Publisher: Springer Nature
Release Date : 2019-11-08
Understanding Luxury Fashion written by Isabel Cantista and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Business & Economics categories.
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Luxury Fashion And Culture
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing
Release Date : 2013-03-14
Luxury Fashion And Culture written by Arch G. Woodside and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Social Science categories.
Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
Rethinking Luxury Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Thomaï Serdari
language : en
Publisher: Springer Nature
Release Date : 2020-09-01
Rethinking Luxury Fashion written by Thomaï Serdari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Business & Economics categories.
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Luxury Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Caroline Cox
language : en
Publisher: Bloomsbury Visual Arts
Release Date : 2013
Luxury Fashion written by Caroline Cox and has been published by Bloomsbury Visual Arts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.
Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. Luxury Fashion is a unique tribute to the world's most hallowed fashion brands. Glossy and highly informative, it provides in-depth feature portraits of fifty of the finest luxury fashion brands (renowned heritage labels and hidden gems) as well as an essential directory of a further 150 brands, which includes details of key items and where to find them. Each featured brand is beautifully illustrated, with historical and contemporary images, evoking the story of how artisans from all over the world have created objects of desire that have endured because of their superb quality, superior craftsmanship and timeless design appeal. Lively, insightful text explores manufacturing processes and materials, revealing how the most revered fashion brands have maintained astonishingly long lineages. This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco. A luxurious and sophisticated volume, Luxury Fashion will captivate and inform even the most avid fashion devotee.
The Cult Of The Luxury Brand
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Paul Husband
language : en
Publisher: Hachette UK
Release Date : 2010-12-07
The Cult Of The Luxury Brand written by Paul Husband and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-07 with Business & Economics categories.
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 per cent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes", impossible to tell from the real thing but detracting from its sales.Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
Storytelling In Luxury Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Amanda Sikarskie
language : en
Publisher: Routledge
Release Date : 2020-11-22
Storytelling In Luxury Fashion written by Amanda Sikarskie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-22 with Design categories.
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Sustainability In Luxury Fashion Business
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Chris K. Y. Lo
language : en
Publisher: Springer
Release Date : 2018-05-12
Sustainability In Luxury Fashion Business written by Chris K. Y. Lo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-12 with Business & Economics categories.
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.
Luxury Fashion Retail Management
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Tsan-Ming Choi
language : en
Publisher: Springer
Release Date : 2016-11-26
Luxury Fashion Retail Management written by Tsan-Ming Choi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-26 with Business & Economics categories.
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
The Artification Of Luxury Fashion Brands
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Marta Massi
language : en
Publisher: Springer Nature
Release Date : 2020-06-18
The Artification Of Luxury Fashion Brands written by Marta Massi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-18 with Business & Economics categories.
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.