M Glichkeiten Und Grenzen Von Gutscheinen Im Affiliate Marketing
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M Glichkeiten Und Grenzen Von Gutscheinen Im Affiliate Marketing
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Author : Andreas Klotz
language : de
Publisher: diplom.de
Release Date : 2011-05-03
M Glichkeiten Und Grenzen Von Gutscheinen Im Affiliate Marketing written by Andreas Klotz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-03 with Business & Economics categories.
Inhaltsangabe:Einleitung: Online-Marketing hat sich heute längst im Marketing-Mix etabliert. Inzwischen spricht man auch im Bereich des Online-Marketings von klassischen und neuen Instrumenten die dort zum Einsatz kommen. Zu den klassischen Instrumenten gehören beispielsweise Suchmaschinen-Marketing oder Bannerwerbung. Im Unterschied zum klassischen Marketing gibt es allerdings nach wie vor einen sehr hohen Innovationsgrad innerhalb des Online-Marketings, durch den immer neue Instrumente hervorgebracht werden. Derzeit ist vor allem die Revolution des Online-Marketings durch Social Media in aller Munde. Viele Unternehmen sehen in der Nutzung von Social Media und insbesondere von Sozialen Netzwerken wie Facebook ein ideales Mittel um die Unternehmenskommunikation zu verbessern. Besonders die vereinfachte Identifikation von Zielgruppen in den Sozialen Netzwerken beflügelt das Engagement der Unternehmen im Web 2.0. Auch die, zumindest bisher, geringen Kosten für die Werbung auf Facebook sind ein ausschlaggebendes Argument. Dass sich hier in der Tat ein Trend abzeichnet, belegen neueste Berichte und Studien. Eine aktuelle Studie hat ergeben, dass in Deutschland 2011, voraussichtlich 16% aller grafischen Werbemittel auf Facebook eingeblendet werden. Das entspricht einer fünffachen Steigerung im Vergleich zum Vorjahr. Der Umsatz den Facebook mit Werbung generiert ist noch relativ niedrig, doch auch hier wird ein hohes Wachstum prognostiziert. Wie üblich gilt auch in diesem Fall: Wenn die Nachfrage steigt, steigt auch der Preis. Eine Untersuchung des Social-Media-Analyseunternehmen Webtrends hat ergeben, dass die CPC Preise steigen während die Click-Trough-Rates fallen. Bereits an den Begrifflichkeiten ist zu erkennen, dass die Werbung auf Facebook zu großen Teilen dem Performance Marketing zuzuordnen ist. Während die Entwicklung von Social Media Marketing noch am Anfang steht, gibt es andere Instrumente im Performance Marketing, die sich bereits fest etabliert haben. Dazu gehört beispielsweise das Affiliate-Marketing. Obwohl es bereits eine feste Größe im Online-Marketing ist, gibt es auch im Affiliate-Marketing eine Vielzahl an Trends und Innovationen. Einer dieser Trends ist die rasant wachsende Bedeutung von Gutscheinen im Affiliate-Marketing. Gutscheine bauen ihre Bedeutung als wichtiges Werbemittel im Affiliate-Marketing kontinuierlich aus. In den USA zählen Gutscheinportale bereits zu den umsatzstärksten Affiliate-Konzepten und auch in Deutschland [...]
Leitfaden Online Marketing Band 2
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Author : Torsten Schwarz
language : de
Publisher: marketing-BÖRSE
Release Date : 2012-01-05
Leitfaden Online Marketing Band 2 written by Torsten Schwarz and has been published by marketing-BÖRSE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-05 with Business & Economics categories.
73 Prozent der Deutschen sind online, 97 Prozent der Onliner nutzen das Internet, um sich vor dem Kauf über Produkte zu informieren. Auch wenn das meiste offline gekauft wird die Kaufentscheidung fällt im Internet. Wer in Suchmaschinen nicht gefunden wird, verliert Kunden. Wer auf der Homepage seine Produkte und Referenzen unprofessionell präsentiert, wird weggeklickt. Und wessen Kunden im Social Web heute offen meckern, beklagt morgen Umsatzverluste. Das Internet gibt Kunden mehr Macht. Band 1 des Leitfaden Online-Marketing erschien 2007. Er hat sich schnell zum Standardwerk entwickelt und fehlt heute in keiner Agentur mehr. Damals gingen 8,9 Prozent des Werbebudgets ins Internet. Heute sind es 18,8 Prozent. Und so schnell wächst auch das Wissen. Band 2 war überfällig. Entstanden ist ein völlig neues Handbuch. 166 der führenden Köpfe aus dem Online-Marketing verraten, was sich in der Praxis bewährt hat.
Die Paten Des Internets
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Author : Joel Kaczmarek
language : de
Publisher: FinanzBuch Verlag
Release Date : 2014-08-19
Die Paten Des Internets written by Joel Kaczmarek and has been published by FinanzBuch Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Biography & Autobiography categories.
Sie sind smart. Sie sind intelligent. Sie sind Multimillionäre und absolut skrupellos. Oliver, Marc und Alexander Samwer. Die erfolgreichsten Internetunternehmer Deutschlands. Mit dem eBay-Klon Alando, den sie für 43 Millionen US-Dollar verkauften, und dem Klingeltonanbieter Jamba, der für 273 Millionen Dollar den Besitzer wechselte, legten die Samwers den Grundstein für ihr Imperium. Es umfasst mittlerweile einige der größten Shopping-Websites in Afrika, Lateinamerika, Indien, Russland und Südostasien mit rund 27.000 Mitarbeitern in knapp 50 Ländern. In Europa lehrt der Online-Versandhändler Zalando den stationären Handel das Fürchten und schmiedet Börsenpläne. Doch was ist das Geheimnis der Samwers? Wer ist dieses Trio, das mit seiner Firma Rocket Internet Millionen verdient, an die Börse strebt und wie am Fließband neue Start-ups produziert? Joël Kaczmarek beobachtet die Samwers seit Jahren und hat mit ihnen und vielen ihrer Vertrauten gesprochen. Mit diesem Buch legt er die erste Biografie der Samwer-Brüder vor.
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Weaving The Web
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Author : Tim Berners-Lee
language : en
Publisher: Turtleback Books
Release Date : 2004-04
Weaving The Web written by Tim Berners-Lee and has been published by Turtleback Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04 with World Wide Web categories.
Tim Berners-Lee tells the story of how he came to create the World Wide Web, looks at the future development of the medium, and offers his opinions on censorship, privacy, and other issues.
Radical Business Model Transformation
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Author : Carsten Linz
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Radical Business Model Transformation written by Carsten Linz and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations. This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape. Online supporting resources include a business model transformation calculator to help design your transformation path.
International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Creative Industries
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Author : Richard E. Caves
language : en
Publisher: Harvard University Press
Release Date : 2002-04-30
Creative Industries written by Richard E. Caves and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-30 with Business & Economics categories.
This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred. To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms. To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate. However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organizational logic.