M Todos De Evaluaci N De La Calidad De Servicio Para La Fidelizaci N Del Cliente
DOWNLOAD
Download M Todos De Evaluaci N De La Calidad De Servicio Para La Fidelizaci N Del Cliente PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get M Todos De Evaluaci N De La Calidad De Servicio Para La Fidelizaci N Del Cliente book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
M Todos De Evaluaci N De La Calidad De Servicio Para La Fidelizaci N Del Cliente
DOWNLOAD
Author : Gema Estrella Santacruz Garcia
language : es
Publisher:
Release Date : 2006
M Todos De Evaluaci N De La Calidad De Servicio Para La Fidelizaci N Del Cliente written by Gema Estrella Santacruz Garcia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
C Mo Medir La Satisfacci N Del Cliente
DOWNLOAD
Author : Asociación Española para la Calidad
language : es
Publisher: AEC
Release Date : 2003
C Mo Medir La Satisfacci N Del Cliente written by Asociación Española para la Calidad and has been published by AEC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
La Conceptualizaci N Y Evaluaci N De La Calidad De Servicio Al Cliente Percibida En El Punto De Venta
DOWNLOAD
Author : Irene Gil Saura
language : es
Publisher:
Release Date : 1995-01-01
La Conceptualizaci N Y Evaluaci N De La Calidad De Servicio Al Cliente Percibida En El Punto De Venta written by Irene Gil Saura and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with categories.
De La Calidad De Servicio A La Fidelidad Del Cliente
DOWNLOAD
Author : Dolors Setó Pamies
language : es
Publisher: ESIC Editorial
Release Date : 2004
De La Calidad De Servicio A La Fidelidad Del Cliente written by Dolors Setó Pamies and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Estudio De Las Pol Ticas De Calidad Aplicadas Al Sector Turismo
DOWNLOAD
Author : José Miguel Rodríguez Antón, Maria del Mar Alonso Almeida, Luis Rubio Andrada, Cristina Esteban Alberdi, Juan Ignacio Martín Castilla, Sylvia Gil Conde, Pilar Talón Ballestero, Cristina Figueroa Domecq, Lorenza Berlanga de Jesús, Filipa Maria Valido- Vieg
language : es
Publisher: Vision Libros
Release Date :
Estudio De Las Pol Ticas De Calidad Aplicadas Al Sector Turismo written by José Miguel Rodríguez Antón, Maria del Mar Alonso Almeida, Luis Rubio Andrada, Cristina Esteban Alberdi, Juan Ignacio Martín Castilla, Sylvia Gil Conde, Pilar Talón Ballestero, Cristina Figueroa Domecq, Lorenza Berlanga de Jesús, Filipa Maria Valido- Vieg and has been published by Vision Libros this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Los Modelos Servperf Y Servqual
DOWNLOAD
Author : Ibarra Morales Luis Enrique
language : es
Publisher:
Release Date : 2015-11-02
Los Modelos Servperf Y Servqual written by Ibarra Morales Luis Enrique and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-02 with categories.
La mayoria de las veces, el cliente tiene una sola oportunidad de evaluar el servicio que se le brinda en terminos de satisfaccion y calidad; en ese sentido, las empresas se han preocupado por desarrollar una cultura de evaluacion de la calidad en los servicios que otorgan a sus clientes de forma permanente. La presente obra le ofrece a traves de casos de estudio, un panorama global sobre la medicion de la calidad del servicio en cuatro sectores distintos, donde se aborda, discute y evalua este tema tan importante desde dos perspectivas: El modelo Servqual, desarrollado por Parasuraman, Zeithaml & Berry (1985, 1988) y el modelo ServPerf presentado por Cronin & Taylor (1992, 1994). Cada uno de los capitulos recoge distintas experiencias al medir y evaluar la calidad del servicio en los establecimientos que se estudiaron. Detalla claramente la aplicacion del metodo cientifico y la metodologia aplicada para cada organizacion y sector. De igual forma, se presentan los resultados de una forma clara y sencilla, haciendo uso de un lenguaje comun, pero profundo en cada uno de los hallazgos, para representar la contribucion al conocimiento y la congruencia con las conclusiones."
Calidad De Servicio Y Fidelizaci N De Clientes
DOWNLOAD
Author : Enrique Távara
language : es
Publisher:
Release Date : 2012
Calidad De Servicio Y Fidelizaci N De Clientes written by Enrique Távara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Evaluaci N De La Calidad Del Servicio Al Cliente En La Empresa Carrocer As Del Sur Y Dise O De Una Propuesta Para Su Mejoramiento
DOWNLOAD
Author : Ana Cristina Guerra Burbano
language : es
Publisher:
Release Date : 1999
Evaluaci N De La Calidad Del Servicio Al Cliente En La Empresa Carrocer As Del Sur Y Dise O De Una Propuesta Para Su Mejoramiento written by Ana Cristina Guerra Burbano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Modelo De Los Criterios De Evaluaci N De La Calidad Del Servicio Desde La Perspectiva Del Cliente En Los Comercios Menudistas En Internet
DOWNLOAD
Author : Emilio Monterrubio Lara
language : es
Publisher:
Release Date : 2003
Modelo De Los Criterios De Evaluaci N De La Calidad Del Servicio Desde La Perspectiva Del Cliente En Los Comercios Menudistas En Internet written by Emilio Monterrubio Lara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
A pesar de los beneficios que reporta para las empresas el incorporar tecnologías de autoservicio en sus operaciones, son muy escasas las investigaciones que exploran cómo evalúan los consumidores la calidad en el servicio, cuando interactúan con estas tecnologías. Esta carencia es todavía más pronunciada con respecto de una de las más notorias tecnologías de autoservicio de los años recientes: la Internet. La intención de este proyecto fue la de investigar esa carencia en el cuerpo teórico, explorando qué aspectos de la oferta de servicios en Internet, dirigidos a los últimos consumidores, definen mejor su calidad. Con este propósito, se investigaron las actitudes y la conducta de compra de los consumidores finales de artículos y servicios comercializados a través de Internet. El producto final de este proyecto es un modelo mercadológico que identifica y describe las diferentes dimensiones que los consumidores consideran al evaluar la calidad del servicio en sus múltiples manifestaciones ofrecido por las empresas detallistas que operan en Internet.
Emerging Issues In Global Marketing
DOWNLOAD
Author : James Agarwal
language : en
Publisher: Springer
Release Date : 2018-03-28
Emerging Issues In Global Marketing written by James Agarwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-28 with Business & Economics categories.
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.