Madvertising
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Madvertising
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Author : Gil-Ad Schwartz
language : en
Publisher:
Release Date : 2013-07-02
Madvertising written by Gil-Ad Schwartz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with categories.
"If you forget what you think you know about advertising, then, 5 hours from now, you'll be writing ads that outsell 99 out of 100 of your competitors..." -- Gil-Ad Schwartz Why does most advertising fail? Why is conventional marketing advice a recipe for wasted money? Why should you be worried if your ad agency has a wall full of prestigious awards? In Madvertising, maverick "civilian consultant" Gil-Ad Schwartz reveals how conventional wisdom cripples our marketing efforts - and how to harness the science of salesmanship to create compelling, persuasive advertising. Schwartz's secrets include: The 10 core principles of salesmanship - and how they work together to persuade would-be clients to make a buying decision. (Page 139...) How to consistently write persuasive advertisements - even if you're not a good writer. (Page 47...) The easiest way to double your client base. (Page 35...) The near-perfect headline formula that works more or less every time. (Page 222...) The most common advertising mistake in history. (Page 48...) What ad agencies don't tell you about their services. (Page 60...) Two things your ads must say to prospective clients if you want them to seriously consider buying from you. (Page 166...) The most reliable way to cause a would-be client to drop everything and pick up the phone. (Page 291...) If you say this one sentence, clients will more readily believe even your boldest claims. (Page 194...) The story of the blind, deaf, and dumb salesman: how to naturally bring your prospects to the point where they say "yes" to your offer. (Page 45...) How to subtly communicate to your prospects - without bragging - that you are the very best option available. (Page 111...) A propaganda technique - successfully used on the American public in WWII - that opens people up to the idea of trying something new and unfamiliar. (Page 191...) The most reliable ways to build trust and credibility with prospective clients. (Page 177...) What everyone gets wrong about the concept of the "USP". (Page 200...) What The Coca-Cola Company did to become one of the world's most valuable brands - and how to emulate the same strategy on a smaller scale. (Page 82...) Not for the sweet and innocent: the favorite advertising technique of multi-billion dollar cigarette manufacturers. (Page 99...) How to design a business card that generates leads for you. (Page 171...) Jack Bauer's persuasion secret (probably not what you think). (Page 247...) A step-by-step action plan designed to quickly and easily produce an ad campaign that gets you all the clients you can handle. (Page 301...) And much more... Based on over 110 years of controlled research conducted by direct response advertisers, Madvertising is a straight-talking guide to producing ads that work in the real world.
Madvertising
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Author :
language : en
Publisher:
Release Date : 2005
Madvertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Humor categories.
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
Madvertising Or Up Madison Avenue
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Author : Dick DeBartolo
language : en
Publisher: Grand Central Pub
Release Date : 1979
Madvertising Or Up Madison Avenue written by Dick DeBartolo and has been published by Grand Central Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Advertising categories.
Advances In Electronic Marketing
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Author :
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Advances In Electronic Marketing written by and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Global Mobile Commerce Strategies Implementation And Case Studies
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Author : Huang, Wayne
language : en
Publisher: IGI Global
Release Date : 2007-09-30
Global Mobile Commerce Strategies Implementation And Case Studies written by Huang, Wayne and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Encyclopedia Of E Commerce E Government And Mobile Commerce
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2006-03-31
Encyclopedia Of E Commerce E Government And Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-31 with Business & Economics categories.
[Administration (référence électronique)].
Routledge German Dictionary Of Business Commerce And Finance
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Author : Routledge (Firm)
language : en
Publisher: Psychology Press
Release Date : 1997
Routledge German Dictionary Of Business Commerce And Finance written by Routledge (Firm) and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This dictionary consists of some 50,000 terms and references and 4,000 abbreviations in both German and English. Over 40 subject areas are covered, including: - Accountancy - Banking - Computing - Economics - Finance - General Commerce - Human Resource Management - Import/Export - Industry - Insurance - Law - Management - Mathematics - Media - Patents - Politics - Property - Sales & Marketing - Stock Market - Taxation - Tourism - Welfare & Safety - and many more.
Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Electronic Commerce Concepts Methodologies Tools And Applications
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Author : Becker, Annie
language : en
Publisher: IGI Global
Release Date : 2007-12-31
Electronic Commerce Concepts Methodologies Tools And Applications written by Becker, Annie and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-31 with Business & Economics categories.
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.