Magnetic Appeal
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Magnetic Appeal
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Author : Kelly Joyce
language : en
Publisher: Cornell University Press
Release Date : 2010-12-15
Magnetic Appeal written by Kelly Joyce and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Medical categories.
Magnetic Resonance Imaging, not so long ago a diagnostic tool of last resort, has become pervasive in the landscape of consumer medicine; images of the forbidding tubes, with their promises of revelation, surround us in commercials and on billboards. Magnetic Appeal offers an in-depth exploration of the science and culture of MRI, examining its development and emergence as an imaging technology, its popular appeal and acceptance, and its current use in health care. Understood as modern and uncontroversial by health care professionals and in public discourse, the importance of MRI—or its supposed infallibility—has rarely been questioned. In Magnetic Appeal, Kelly A. Joyce shows how MRI technology grew out of serendipitous circumstances and was adopted for reasons having little to do with patient safety or evidence of efficacy. Drawing on interviews with physicians and MRI technologists, as well as ethnographic research conducted at imaging sites and radiology conferences, Joyce demonstrates that current beliefs about MRI draw on cultural ideas about sight and technology and are reinforced by health care policies and insurance reimbursement practices. Moreover, her unsettling analysis of physicians' and technologists' work practices lets readers consider that MRI scans do not reveal the truth about the body as is popularly believed, nor do they always lead to better outcomes for patients. Although clearly a valuable medical technique, MRI technology cannot necessarily deliver the health outcomes ascribed to it. Magnetic Appeal also addresses broader questions about the importance of medical imaging technologies in American culture and medicine. These technologies, which include ultrasound, X-ray, and MRI, are part of a larger trend in which visual representations have become central to American health, identity, and social relations.
Official Gazette Of The United States Patent Office
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Author : United States. Patent Office
language : en
Publisher:
Release Date : 1959
Official Gazette Of The United States Patent Office written by United States. Patent Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Patents categories.
Magnetic Selling
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Author : Robert W. Bly
language : en
Publisher: Amacom Books
Release Date : 2006
Magnetic Selling written by Robert W. Bly and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
"What is it that makes some sales professionals irresistible, while others can't even get their feet in the door? Successful salespeople have a magnetic attraction that draws prospects in, and makes them want to do business with you. The good news is that the elements of sales magnetism are something anyone can learn...and this book shows you how. Magnetic Selling reveals the simple but powerful truths you need to entice more prospects and close more sales. You'll find out how to immediately create an irresistible attraction -- not only to your products, but also to yourself. You'll learn how to: * Develop and exhibit the qualities that will appeal to people. * Develop a telephone voice people won't hang up on. * Master the principle of ""continuing the conversation."" * Use words and phrases that make people more open to what you're selling. * Exclude the nonessential information people consider irrelevant or boring. This book gives you proven techniques for attracting more potential buyers, improving response rates while prospecting, and intensifying interest when closing the deal to encourage bigger orders. From making memorable sales presentations...to using inexpensive deal sweeteners...to accurately assessing customers' requirements...to overcoming buyer skepticism and price objections...Magnetic Selling provides the key for closing more sales more often -- and achieving unprecedented success."
Court Of Customs And Patent Appeals
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Author : United States. Court of Customs and Patent Appeals
language : en
Publisher:
Release Date : 1952
Court Of Customs And Patent Appeals written by United States. Court of Customs and Patent Appeals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Customs administration categories.
Board Of Contract Appeals Decisions
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Author : United States. Armed Services Board of Contract Appeals
language : en
Publisher:
Release Date : 1965
Board Of Contract Appeals Decisions written by United States. Armed Services Board of Contract Appeals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Defense contracts categories.
The full texts of Armed Services and othr Boards of Contract Appeals decisions on contracts appeals.
Modern France A Very Short Introduction
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Author : Vanessa R. Schwartz
language : en
Publisher: Oxford University Press
Release Date : 2011-10-03
Modern France A Very Short Introduction written by Vanessa R. Schwartz and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with History categories.
A lively and informative short volume that shows that France is not a faded glory but rather a place that has defined and shaped the key issues of our contemporary world, such as democracy and universal human rights, the emergence of a culture of consumerist spectacle, the tensions between nationalism and contemporary multiculturalism, and the role of religion in the modern state.
Review
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Author : Oak Ridge National Laboratory
language : en
Publisher:
Release Date : 1996
Review written by Oak Ridge National Laboratory and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Nuclear energy categories.
Cases Decided In United States Court Of Customs And Patent Appeals
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Author : United States. Court of Customs and Patent Appeals
language : en
Publisher:
Release Date : 1970
Cases Decided In United States Court Of Customs And Patent Appeals written by United States. Court of Customs and Patent Appeals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Customs administration categories.
Imperial Technoscience
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Author : Amit Prasad
language : en
Publisher: MIT Press
Release Date : 2014-03-14
Imperial Technoscience written by Amit Prasad and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with History categories.
A study of science and technology practices that shows how even emergent aspects of research and development remain entangled with established hierarchies. In the last four decades, during which magnetic resonance imaging (MRI) has emerged as a cutting-edge medical technology and a cultural icon, technoscientific imaginaries and practices have undergone a profound change across the globe. Shifting transnational geography of tecchnoscientific innovations is making commonly deployed Euro/West-centric divides such as west versus non-west or “innovating north” versus “non-innovating south” increasingly untenable—the world is indeed becoming flatter. Nevertheless, such dualist divides, which are intimately tied to other dualist categories that have been used to describe scientific knowledge and practice, continue to undergird analyses and imaginaries of transnational technoscience. Imperial Technoscience puts into broad relief the ambivalent and contradictory folding of Euro/west-centrism with emergent features of technoscience. It argues, Euro/West-centric historicism, and resulting over-determinations, not only hide the vibrant, albeit hierarchical, transnational histories of technoscience, but also tell us little about shifting geography of technoscientific innovations. The book utilizes a deconstructive-empirical approach to explore “entangled” histories of MRI across disciplines (physics, chemistry, medicine, etc.), institutions (university, hospitals, industry, etc.), and nations (United States, Britain, and India). Entangled histories of MRI, it shows, better explain emergence and consolidation of particular technoscientific trajectories and shifts in transnational geography of science and technology (e.g. centers and peripheries).
Appeal Of
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Author : United States Department of the Interior. Board of Contract Appeals
language : en
Publisher:
Release Date : 1966
Appeal Of written by United States Department of the Interior. Board of Contract Appeals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Public contracts categories.
