Making It In Advertising
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Making It In Advertising
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Author : Leonard Mogel
language : en
Publisher: Arco
Release Date : 1993
Making It In Advertising written by Leonard Mogel and has been published by Arco this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Provides a realistic picture of the world of advertising and reveals how to begin a career in advertising, choose a career path, and locate jobs, internships, and training programs
Making Of Mod Advertising
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Author : Daniel Pope
language : en
Publisher:
Release Date : 1983
Making Of Mod Advertising written by Daniel Pope and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
How To Make It As An Advertising Creative
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Author : Simon Veksner
language : en
Publisher: Hachette UK
Release Date : 2010-05-17
How To Make It As An Advertising Creative written by Simon Veksner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-17 with Art categories.
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
How To Make It In Advertising
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Author : Mark Leigh
language : en
Publisher: Virgin Books Limited
Release Date : 2000
How To Make It In Advertising written by Mark Leigh and has been published by Virgin Books Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
For anyone considering a career in advertising, this book gives you the low-down on getting that all-important foot in the door, and also explains every aspect of this challenging industry from the true insider's perspective. In an industry where getting ahead is everything, this accessible and informative guide tells you how to keep a step ahead of the competition.
Making Ads Pay
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Author : John Caples
language : en
Publisher: WWW.Snowballpublishing.com
Release Date : 2013-02
Making Ads Pay written by John Caples and has been published by WWW.Snowballpublishing.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02 with Business & Economics categories.
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
100 Ways To Create A Great Ad
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Author : Tim Collins
language : en
Publisher: Hachette UK
Release Date : 2014-08-11
100 Ways To Create A Great Ad written by Tim Collins and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-11 with Design categories.
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Advertising
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Author : Frank Jefkins
language : en
Publisher: Elsevier
Release Date : 2016-06-03
Advertising written by Frank Jefkins and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Making It In Advertising
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Author : Leonard Mogel
language : en
Publisher: Leonard Mogel
Release Date : 2010-08
Making It In Advertising written by Leonard Mogel and has been published by Leonard Mogel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with Business & Economics categories.
Money Making Advertising
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Author : Victor Wademan
language : en
Publisher: John Wiley & Sons
Release Date : 1981
Money Making Advertising written by Victor Wademan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
The Advertising Concept Book
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Author : Pete Barry
language : en
Publisher:
Release Date : 2012
The Advertising Concept Book written by Pete Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College