Making Marketing Happen
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Making Marketing Happen
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Author : Brian Smith
language : en
Publisher: Routledge
Release Date : 2006-08-11
Making Marketing Happen written by Brian Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, incrementalism and planning. The ratio of these three things is critical and the right ratio is unique to every company. The author develops this argument and explains how companies can construct the right hybrid strategy making process for their situation. The book has been designed for those practising managers who need more than the planning text book. It will tell you: * Why attempts at planning are foiled by the market, the company culture or both. * How effective strategists don't plan, but use organizationally tailored strategy making processes * How to design the right process for your company and your market * How to know if the strategy you make is strong before you implement it.
Making Marketing Happen
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Author : Brian David Smith
language : en
Publisher:
Release Date : 2005
Making Marketing Happen written by Brian David Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Electronic books categories.
Market Led Strategic Change
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Author : Nigel Piercy
language : en
Publisher: HarperThorsons
Release Date : 1991
Market Led Strategic Change written by Nigel Piercy and has been published by HarperThorsons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Kundeservice categories.
Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
Making Marketing Happen
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Author : Brian D. Smith
language : en
Publisher: Routledge
Release Date : 2006-08-11
Making Marketing Happen written by Brian D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
* Shows how to implement marketing plans rather than simply construct them * Addresses the real issues facing companies and demonstrates how to tailor plans to individual situations * Highlights why marketing plans fail and how these difficulties can be overcome
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher: Routledge
Release Date : 2012-05-04
Market Led Strategic Change written by Nigel F. Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Marketing
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Author : David Corkindale
language : en
Publisher:
Release Date : 1988
Marketing written by David Corkindale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.
Marketing
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Author : David Corkindale
language : en
Publisher:
Release Date : 1996
Marketing written by David Corkindale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Market Segmentation Success
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Author : Sally Dibb
language : en
Publisher: Routledge
Release Date : 2008
Market Segmentation Success written by Sally Dibb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their consultancy-inspired guidance in this easy-to-read text that provides best practice processes, detailed illustrations, and helpful real-world case examples. Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to conducting quantitative, qualitative, Greenfield, or evolution segmentation. The authors discuss in detail how to identify, diagnose, and treat segmentation blockers and provide 30 rules for segmentation success. This how-to guidebook shows students, beginners, and even the more seasoned professionals how to improve their efforts for success. The book includes numerous figures and tables to clearly illustrate concepts and data. Market Segmentation Success: Making It Happen! is an invaluable resource for business practitioners, consultants, educators, and MBA students working on marketing strategy, marketing management, and marketing operations.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher:
Release Date : 1992-01-01
Market Led Strategic Change written by Nigel F. Piercy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with categories.
Content Marketing Making The Magic Happen
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Author : Matt Bell
language : en
Publisher: Bookbaby
Release Date : 2023-05-22
Content Marketing Making The Magic Happen written by Matt Bell and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Business & Economics categories.
"Content Marketing: Making the Magic Happen" provides marketing leaders at business-to-business companies with an essential guide to operationalizing effective content marketing strategies for the post-pandemic, digital world.