Making The Media Connection Topic Timing Type Of Media
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Making The Media Connection Topic Timing Type Of Media
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Author : Patricia Faulhaber
language : en
Publisher: AuthorHouse
Release Date : 2009-01-31
Making The Media Connection Topic Timing Type Of Media written by Patricia Faulhaber and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-31 with Business & Economics categories.
Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections? Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing. With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time. The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections. The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites. to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula. Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published. Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Social Media For Strategic Communication
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2018-07-13
Social Media For Strategic Communication written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Language Arts & Disciplines categories.
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!
Key Topics In Parenting And Behavior
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Author : Springer Behavioral & Health Sciences
language : en
Publisher: Springer Nature
Release Date : 2022-10-28
Key Topics In Parenting And Behavior written by Springer Behavioral & Health Sciences and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Psychology categories.
This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial team has brought together highly-cited and downloaded articles on the topic of Parenting and Behavior into one single resource. Moreover, this book enables readers to review a broad spectrum of quality research on a specialized topic, which we hope facilitates interdisciplinary and critical discussions of the topic at hand. As part of the Key Topics in Behavioral Sciences book series, this volume aims to serve as a quick reference for readers when writing or researching new topics or subject areas. Other topics in the series will include Psychological Research Methods, Health and Behavior, Industrial and Organizational Psychology, Sports Psychology, and Consumer Behavior. In the first section of the volume, articles focus on such topics as Adolescents, Communication Technologies, Emerging Adults, Mental Health, Social Media, Well-Being, Motivation, Parental Support, Self-Esteem, Sports Participation, Aggressiveness, Empathy, Parenting Styles, and Primary School. Next, the second section features research on Academic Motivation, Entitlement, Helicopter Parenting, Mastery Vs. Performance Goals, Overparenting, Perfectionism, Antecedents, Burn-Out, Behavior Causes, Exhaustion, Group Therapy, Informant Discrepancy, Parent-Child Discrepancy, Resilience, and Treatment Outcome. Lastly in the final section of this collection, Body Image, Depression, Life Satisfaction., Parental Mediation, Social Comparison, Media Use, Parental Media Monitoring, Parental Mediation, Preregistration, Video Games, and Violence are discussed.
Making Media Literacy In America
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Author : Michael RobbGrieco
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2018-08-15
Making Media Literacy In America written by Michael RobbGrieco and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with Language Arts & Disciplines categories.
Making Media Literacy in America presents a history for the field of Media Literacy. It recounts how people have developed knowledge and skills in organized ways to respond to their rapidly changing media environments as seen through the lens of Media&Values magazine, a quarterly publication that spanned the formation, recession and revitalization of the U.S. media literacy movement from 1977 to 1993. This book maps the discourses of media studies, education reform, and the public sphere that made media literacy concepts and practices possible in America. It is a history of vital importance for scholars of media communication and education, as well as for thought leaders in teacher education, informal learning, youth media, educational technology, library sciences, and media reform—all of whom comprise the field of media literacy today.
Big Data And Social Media Analytics
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Author : Mehmet Çakırtaş
language : en
Publisher: Springer Nature
Release Date : 2021-07-05
Big Data And Social Media Analytics written by Mehmet Çakırtaş and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with Mathematics categories.
This edited book provides techniques which address various aspects of big data collection and analysis from social media platforms and beyond. It covers efficient compression of large networks, link prediction in hashtag graphs, visual exploration of social media data, identifying motifs in multivariate data, social media surveillance to enhance search and rescue missions, recommenders for collaborative filtering and safe travel plans to high risk destinations, analysis of cyber influence campaigns on YouTube, impact of location on business rating, bibliographical and co-authorship network analysis, and blog data analytics. All these trending topics form a major part of the state of the art in social media and big data analytics. Thus, this edited book may be considered as a valuable source for readers interested in grasping some of the most recent advancements in this high trending domain.
Social Media For Project Management
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Author : Johan Ninan
language : en
Publisher: CRC Press
Release Date : 2022-11-17
Social Media For Project Management written by Johan Ninan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Business & Economics categories.
Explores the uses of social media in project management Investigates the use of social media by different stakeholders for different purposes Summarize tools that can analyze social media for making decisions regarding projects
Social Media Success Formula
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Author : Yuvraj Mallick
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Social Media Success Formula written by Yuvraj Mallick and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"Social Media Success Formula" explores the vital role of social media in marketing. We delve into how blogs and social networks have become more affordable and accessible, and how they are evolving to be more user-friendly. This book introduces the concept of Word of Mouth (WOM) marketing, highlighting its powerful impact on customer acquisition compared to traditional event marketing. We discuss the importance of hashtags and sharing on platforms like Twitter, Instagram, Snapchat, and Facebook in creating significant buzz. Whether positive or negative, WOM can shape the fate of any organization. Our comprehensive guide helps you design effective online marketing strategies through social Word of Mouth (sWOM). We provide a detailed framework and practical tips to build a sustainable WOM environment. Through current case studies, best practices, and actionable advice, we deliver smart social media plans and cost-effective tactics you can deploy immediately. Our book also covers the role and influence of social consumers in WOM and addresses the impact of negative WOM. "Social Media Success Formula" is essential for marketing academics, students, researchers, and practitioners seeking insights into eWOM, sWOM, and the future of marketing.
Social Media And Pediatric Mental Health An Issue Of Pediatric Clinics Of North America
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Author : Paul E. Weigel
language : en
Publisher: Elsevier Health Sciences
Release Date : 2025-04-28
Social Media And Pediatric Mental Health An Issue Of Pediatric Clinics Of North America written by Paul E. Weigel and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-28 with Medical categories.
In this issue of Pediatric Clinics of North America, guest editors Drs. Paul E. Weigel and Erin Lechner Belfort bring their considerable expertise to the topic of Social Media and Pediatric Mental Health. Social media habits and interactions are of increasing importance in the lives of youth and are increasingly significant for their mental health and treatment. This issue will leverage the current state of scientific literature and the authors' clinical experience to explore the many ways social media impacts mental health for better and worse, and how pediatricians should evaluate and address them in clinical practice. - Contains 14 relevant, practice-oriented topics including social media mental health contagion in children; digital distraction in children; incorporating social media use into pediatric mental health evaluation; social media and mental health in children; social media and social anxiety in children; and more - Provides in-depth clinical reviews on social media and pediatric mental health, offering actionable insights for clinical practice - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews
Books Media And The Internet
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Author : Shelley S. Peterson
language : en
Publisher: Portage & Main Press
Release Date : 2009-10-09
Books Media And The Internet written by Shelley S. Peterson and has been published by Portage & Main Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-09 with Education categories.
As editors of Books, Media, and the Internet, David Booth, Carol Jupiter, and Shelley S. Peterson present the work of colleagues from the conference “A Place for Children’s Literature in the New Literacies Classrooms,’ April 2008. Within these pages, teachers, librarians, and others concerned with literacy will find inspiration and strategies for melding technology and children’s literature from practitioners who have found effective ways to engage young people with text, both in print and on screen. The contributors to this anthology include classroom teachers, librarians, university educators, and journalists. They speak not only to the technologically capable and media-savvy teachers but also to the curious, who seek starting points for using new technologies alongside traditional print media in their classrooms. They show how multimedia and digital technologies expand our approaches to literacy education -- and how to extend and enrich our use of stories, whatever the media, with all ages. Their articles cover a vast range of subjects arranged into 5 sections. This book provides current information, classroom examples, and anecdotes as practical tools to help teachers use digital, media, and print texts to extend students’ learning. The helpful “Teaching Tools” section at the end of the book explains how to use a variety of digital tools in the classroom.