Making Websites Win
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Making Websites Win
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Author : Karl Blanks
language : en
Publisher: Conversion Rate Experts
Release Date : 2017-10-23
Making Websites Win written by Karl Blanks and has been published by Conversion Rate Experts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with categories.
Making Websites Win
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Author : Karl Blanks
language : en
Publisher: Conversion Rate Experts
Release Date : 2017-10-17
Making Websites Win written by Karl Blanks and has been published by Conversion Rate Experts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with categories.
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Conversion Optimization
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Author : Khalid Saleh
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-11-01
Conversion Optimization written by Khalid Saleh and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Computers categories.
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Seo Made Easy
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Author : Evan Bailyn
language : en
Publisher: Que Publishing
Release Date : 2013-12-13
Seo Made Easy written by Evan Bailyn and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-13 with Business & Economics categories.
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself...if you read SEO Made Easy! Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here! • Build online trust, the #1 currency of search success • Supercharge your results with all five key ingredients of Google optimization • Reel in links with 17 up-to-the-minute, link-building strategies • Use the Nuclear Football: today’s #1 technique for attracting targeted traffic • Track traffic, engagement, conversions, and the effectiveness of each site element • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques • Systematically convert strong SEO results into real paying customers • Prepare for the revolution in social search that’s barreling toward you • Use keyword tools to uncover underserved, high-profit business niches • Leverage your content investments to forge powerful new relationships and partnerships
Don T Make Me Think
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Author : Steve Krug
language : en
Publisher: Pearson Education
Release Date : 2009-08-05
Don T Make Me Think written by Steve Krug and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-05 with Computers categories.
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Strategy That Works
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Author : Paul Leinwand
language : en
Publisher:
Release Date : 2016
Strategy That Works written by Paul Leinwand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
"In a recent survey of executives, two-thirds of the respondents said they didn't think their organization could execute the company's defined strategy. Why is the strategy-execution gap so pervasive? And what can executives do to close it? In Strategy that Works, Paul Leinwand and Cesare Mainardi share their latest research into how the best companies in the world connect strategy to execution. Having the right capabilities in place is essential; but subsequent research by the authors' firm, Strategy&, shows that capabilities alone don't close the gap between what companies aspire to do and what they can actually accomplish. The authors identify, in all, five fundamental principles for connecting strategy and execution, and show how the best companies in the world use these principles to out-execute and out-compete their opponents. They: - Commit to winning by what they do best, instead of chasing multiple opportunities - Focus on and build only those capabilities, instead of benchmarking against competitors - Prune what doesn't matter to invest more in what does - Leverage the culture they have instead of reengineering it - Shape demand instead of constantly reacting to market changes Based on in-depth interviews inside companies that are known for their flawless execution and for redefining the competition in their industries, this book provides executives with the path for connecting strategy to execution"--
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-27
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Business & Economics categories.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
The Digital Seeker
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Author : Raj K. De Datta
language : en
Publisher: Columbia University Press
Release Date : 2021-06-01
The Digital Seeker written by Raj K. De Datta and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-01 with Business & Economics categories.
A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.
A Web For Everyone
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Author : Sarah Horton
language : en
Publisher: Rosenfeld Media
Release Date : 2014-01-15
A Web For Everyone written by Sarah Horton and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with Computers categories.
If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
E Commerce Website Optimization
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Author : Dan Croxen-John
language : en
Publisher: Kogan Page
Release Date : 2020-07-28
E Commerce Website Optimization written by Dan Croxen-John and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with BUSINESS & ECONOMICS categories.
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.