Management Et Marketing Du Sport Du Local Au Global
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Management Et Marketing Du Sport Du Local Au Global
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Author : Patrick Bouchet
language : fr
Publisher: Presses Univ. Septentrion
Release Date : 2005
Management Et Marketing Du Sport Du Local Au Global written by Patrick Bouchet and has been published by Presses Univ. Septentrion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Social Science categories.
Depuis quinze ans des travaux et des publications s'accumulent dans les champs du management et du marketing du sport. Ils constituent des éléments de base pour synthétiser, ordonner et mettre à la disposition d'un public d'étudiants et de formateurs, les connaissances produites en la matière. Quelques livres existent en France (moins d'une dizaine) et ils sont généralement l'apanage d'un ou deux auteurs avec des objets relativement ciblés ou des approches très générales ou circonscrites. La massification des formations en management du sport constitue une opportunité pour confronter les points de vue et les terrains d'investigation. Deux idées sont apparues comme essentielles pour la réalisation de cet ouvrage collectif : - effectuer une synthèse visant à donner une perspective internationale de la production de connaissances développée en France en management et en marketing appliqués au sport, - développer des contenus articulant données théoriques et données opérationnelles à travers des concepts, des démarches, des outils fonctionnels et des illustrations. Quatre domaines (sport spectacle et relations marchandes, identité sportive organisationnelle et territoriale, enjeux et conflits dans la gouvernance sportive publique, la gestion « locale-globale » des stratégies sportives) organisent cet ouvrage en relation avec l'évolution problématique des marchés du sport.
Sport Tourism Island Territories And Sustainable Development
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Author : Derek Van Rheenen
language : en
Publisher: Springer Nature
Release Date :
Sport Tourism Island Territories And Sustainable Development written by Derek Van Rheenen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sport Tourism And Its Territorial Development And Opportunities
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Author : Barbara Mazza
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-09-21
Sport Tourism And Its Territorial Development And Opportunities written by Barbara Mazza and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-21 with Sports & Recreation categories.
The book explores the theme of active sports tourism, which includes extreme sports, those in contact with nature, and the so-called ‘slow adventure’. It shows that it is a rapidly developing sector because it is less expensive than other tourism segments, produces more economic impact for the host territory and is more attentive to respect for the environment. The book provides a complete picture of the phenomenon at an international level, investigating its territorial development, the profile of sports tourists, the role of communication and host branding, the contamination between sports tourism and other forms of tourism, and the prospects for future development of this sector.
Nature Sports
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Author : Ricardo Melo
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-07
Nature Sports written by Ricardo Melo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Sports & Recreation categories.
This book represents the first international collection that challenges current thinking and research in the emerging field of nature sport. Owing to its inherent connections with fields such as business, leisure, health, tourism, and education, this emerging field has attracted perspectives from a wide range of theoretical viewpoints – much of which are discussed within this collection. In simple terms nature sports refer to a group of sporting activities that predominantly take place in natural and rural areas. Participation can be both competitive and recreational, with the primary aim to work in relation to nature, where participants seek harmony rather than the quest to conquer it. Within this book, experts from around the globe consider the very essence of nature sport(s), including numerous practical examples of it in action, offering invaluable insights to those both familiar and new to the field. Driven by an increase in non-traditional sports, coupled with growing concerns about the environment, nature sports have experienced significant expansion and interest in both participation and academic debate. This book is a valuable resource for students and academics in fields such as alternative sports, alternative sport subcultures, sport philosophy, sport and social issues, ethics, and phenomenology. It is also a fascinating read for outdoor educators and practitioners. The chapters in this book were originally published as special issues in Annals of Leisure Research.
International Taxation Law In Sports Events
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Author : Alara Efsun Yazıcıoğlu
language : en
Publisher: Routledge
Release Date : 2020-07-28
International Taxation Law In Sports Events written by Alara Efsun Yazıcıoğlu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Law categories.
This book is the first academic contribution that deals with international taxation of income sources from sports events. Using an interdisciplinary approach, with in-depth analysis of both sports law and international tax law, it is notably the first academic work to conduct a thorough analysis in the fields of international taxation of eSports, sports betting as well as illegal/unlawful income sources that may be obtained in relation to a sporting event, such as kickback payments. After describing the general methodologies of income tax and VAT from an international standpoint, defining key terms such as ‘eSports’ and ‘bidding procedure’, the book examines in detail the taxation of the services that are rendered and the goods that are sold, thereby the income obtained, in relation to an international sports event from both income tax and VAT perspectives. Also analysed are government funding in the sports sector, along with its taxation modalities, as well as specific tax exemption regulations enacted for the purposes of mega sporting events. Highlighting the absence of an acceptable level of certainty in the field of taxation of international sports events, the work makes pertinent suggestions as to the future of international sporting event taxation law. With international appeal, this comprehensive book constitutes essential reading for tax and sports law scholars.
Sport Brands
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Author : Patrick Bouchet
language : en
Publisher: Routledge
Release Date : 2013
Sport Brands written by Patrick Bouchet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Local Sport In Europe Proceedings Of The 4th Eass Conference 31 05 03 06 2007 In M Nster
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Author : Dieter H. Jütting
language : en
Publisher: Waxmann Verlag
Release Date : 2009
Local Sport In Europe Proceedings Of The 4th Eass Conference 31 05 03 06 2007 In M Nster written by Dieter H. Jütting and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Political Science categories.
Although national and international aspects of the global sport system have become more important in the past decades, it is still at the local level where most of the sporting activities are realized. In order to draw attention to this aspect, the European Association for the Sociology of Sport (eass) chose the title “Local sport in Europe” for its 4th conference that was held in Münster, Germany in 2007. This volume is a collection of papers that were presented at this conference, containing amongst others the three keynote lectures by Horst Hübner (Local sports activity and sports facilities), Fabien Ohl (Local sport between identity and economy) and Gertrud Pfister (Sport for all – opportunities and challenges in different sport systems). The papers cover a great variety of topics that mirror problems and issues of contemporary society, such as violence, racism, gender and health issues, but also current problems of funding and organizational changes in the field of sport. The volume is subdivided into three principal themes: Sport, culture and society, Sport, ethics and identity and Sport, management and politics.
Management Et Valuation De La Performance
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Author :
language : fr
Publisher: De Boeck Superieur
Release Date : 2014-03-03
Management Et Valuation De La Performance written by and has been published by De Boeck Superieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-03 with Social Science categories.
Ce livre offre une synthèse de la problématique entourant la performance (définition, enjeux, contraintes, applications…), au sein d’organisations sportives en changement. Il se présente comme un recueil de chapitres rédigés par des spécialistes qui permettent de clarifier les concepts de management et d’évaluation de la performance pour les organisations sportives, en général. Il fournit des outils et des exemples de bonnes pratiques d’un management orienté performance. Celle-ci privilégie la réalisation des objectifs multiples auxquels sont confrontées les organisations sportives. L’implication managériale est clairement mise en évidence et illustrée. La variété des terrains et des problématiques a été prise en compte afin de proposer aux lecteurs une application à différents types d’organisations (fédérations sportives, clubs sportifs amateurs, clubs sportifs professionnels et, de manière générale, organisations sportives à but lucratif et non lucratif) et à différentes problématiques spécifiques (acteurs d’organisations sportives, coopétition, performance sociétale, politiques publiques, performance financière, tableaux de bord de gestion, pilotage stratégique, marketing sportif...), sans omettre le besoin préalable de situer et de définir l’objet d’étude (enjeux, définition des concepts et état des lieux). Ce livre est destiné aux étudiants de 2e et 3e cycles, aux académiques, aux responsables d’organisations sportives à but lucratif et non lucratif et à toute personne sensible à la performance des organisations en général et sportives en particulier.
Marques De Sport
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Author : Patrick Bouchet
language : fr
Publisher: De Boeck Supérieur
Release Date : 2009-10-26
Marques De Sport written by Patrick Bouchet and has been published by De Boeck Supérieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Social Science categories.
Les marques de sport se sont progressivement immiscées dans les modes de vie de nos sociétés contemporaines. Comment comprendre un tel essor et un tel succès aujourd'hui alors qu'elles ont, pour certaines d'entre elles, plus d'un siècle d'existence ? Cet ouvrage prend en compte les nouvelles problématiques liées aux stratégies des firmes, au marketing et à la consommation des marques de sport. Deux grandes parties le composent. La 1re se focalise sur une approche stratégique des marques de sport en relation avec leur politique de développement, leur gestion et leur valorisation, leur action face aux critiques et à la contrefaçon. La 2e partie s'attache à comprendre les multiples influences (matérielle, immatérielle, culturelle et sociale) entre les marques de sport et les comportements des consommateurs. Le regard porté ainsi que les choix et positionnements théoriques pris permettent de structurer l'analyse selon des aspirations opérationnelles et scientifiques très complémentaires. Ils couvrent plusieurs années de recherche et intègrent des contributions multidisciplinaires qui offrent une grille de lecture susceptible d'expliquer l'échec ou la réussite des produits, des marques et des entreprises du secteur de l'industrie et des marchés du sport.
Identit S En Errance
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Author : Pierre W. Boudreault
language : fr
Publisher: Presses Université Laval
Release Date : 2007
Identit S En Errance written by Pierre W. Boudreault and has been published by Presses Université Laval this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Psychology categories.
"Sommé d'être soi-même dans un monde d'individus libérés des allégeances morales face à sa société, ne devrait-on pas repenser la question de l'identité dans des cadres humains plus volatils? L'individu étant conscient de la nécessité d'être libre et autonome, tout ce qui peut représenter un mur ou une limite est repoussé, rejeté, combattu. En retour, sans limites ni cadres de référence acceptés collectivement, l'individu risque l'errance s'il ne trouve pas l'écho ni le miroir capable d'indiquer la mesure de ses limites personnelles. Dans un monde pluraliste où l'enchevêtrement culturel et la différence s'imposent à l'encontre de la ressemblance et de la similitude, la quête identitaire se déploie, en quelque sorte, à partir d'une offre diversifiée de formes de reconnaissance. Nombre d'individus sont à la recherche d'emblèmes identitaires qui les représentent. Ne vivons-nous pas à l'ère des identités libérées ou à l'ère des identités en quête de frontières? En fait, la modernité la plus actuelle ne se démarque-t-elle pas par cet hyperphénomène des identités en errance? "--