Managing Channels Of Distribution
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Distribution Channels
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Author : Julian Dent
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-06-03
Distribution Channels written by Julian Dent and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-03 with Business & Economics categories.
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
The Manager S Guide To Distribution Channels
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Author : Linda Gorchels
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-05-22
The Manager S Guide To Distribution Channels written by Linda Gorchels and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-22 with Business & Economics categories.
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Distribution Strategy
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Author : Livio Moretti
language : en
Publisher: Springer
Release Date : 2018-10-03
Distribution Strategy written by Livio Moretti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Getting Multi Channel Distribution Right
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Author : Kusum L. Ailawadi
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
Getting Multi Channel Distribution Right written by Kusum L. Ailawadi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Mathematical Models Of Distribution Channels
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Author : Charles A. Ingene
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-10-29
Mathematical Models Of Distribution Channels written by Charles A. Ingene and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-29 with Business & Economics categories.
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Managing Channels Of Distribution
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Author : Kenneth Rolnicki
language : en
Publisher:
Release Date : 1998
Managing Channels Of Distribution written by Kenneth Rolnicki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing channels categories.
This "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), and, most importantly, the channel design sequence. From basic concepts such as what the various channels of distribution are and why you use them to intricate issues like channel selection criteria, market coverage strategies, and channel candidate enticements, Managing Channels of Distribution gives you all the information you need to plan, implement, and manage a successful channel of distribution network.
The Handbook Of Logistics And Distribution Management
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Author : Alan Rushton
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
The Handbook Of Logistics And Distribution Management written by Alan Rushton and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world in plain language. Illustrated throughout, this second edition includes new chapters on areas previously not covered, such as: intermodal transport; benchmarking; environmental matters; and vehicle and depot security.
Electronic Commerce
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Author : Richard T. Watson
language : en
Publisher: Orange Grove Texts Plus
Release Date : 2009
Electronic Commerce written by Richard T. Watson and has been published by Orange Grove Texts Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic commerce categories.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Sales And Distribution Management
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Author : Tapan Kumar Panda
language : en
Publisher:
Release Date : 2012
Sales And Distribution Management written by Tapan Kumar Panda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing channels categories.