Managing Impulsive Purchases In Multi Channel Online Retailing
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Managing Impulsive Purchases In Multi Channel Online Retailing
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Author : Nitish Jain
language : en
Publisher:
Release Date : 2019
Managing Impulsive Purchases In Multi Channel Online Retailing written by Nitish Jain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Multiple online channels allow a retailer to cover a wider range of situational purchase settings but also expose it to a more complex spectrum of consumer purchase behavior. Compared with the conventional desktop computer-based Web channel, the mobile-based application channel enables retailers to understand consumers better and, also, makes them more vulnerable to impulse purchases. The unique features of consumer experience and purchase behavior in each online channel raise the question of whether these channels should be managed jointly or separately. This study seeks to identify retail settings that favor a particular organizational choice. The extant literature on multi-channel retail has paid scant attention to differences between these primary online channels. Our study helps to fill this gap, and it aims to equip retailers with a simple tool for comparing the organization's choices with regard to managing sales across the two channels.We build a parsimonious model that captures key aspects of consumers' impulsive purchase behavior across various product types and two different online channels. In this model, the consumer's utility from purchasing a product via a particular channel consists of two correlated components: a channel-independent "base'' component and a channel-specific "impulsive'' component. We use this model to examine retailer performance when pricing is delegated to managers under separate-channel and joint-channel management schemes.We find that products which induce impulsive purchase behavior strongly correlated with the base product valuation, such as high-value hedonic products, favor the joint-channel setup. In contrast, products with strong negative correlation between the base and impulsive valuation components, such as high-end durables, do better under separate-channel management. Online retailers should carefully curate their delegation strategies to manage the interplay between channels' natural differences and the product characteristics that shape how consumers' impulsive purchase behavior is related to their base valuations.
Online Impulse Buying And Cognitive Dissonance
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Author : Giovanni Mattia
language : en
Publisher: Springer Nature
Release Date : 2021-02-12
Online Impulse Buying And Cognitive Dissonance written by Giovanni Mattia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Shakespeare S Rhetoric Of Comic Character
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Author : Karen Newman
language : en
Publisher: Routledge
Release Date : 2013-10-11
Shakespeare S Rhetoric Of Comic Character written by Karen Newman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Literary Criticism categories.
First published in 1985. In this revisionist history of comic characterization, Karen Newman argues that, contrary to received opinion, Shakespeare was not the first comic dramatist to create self-conscious characters who seem 'lifelike' or 'realistic'. His comic practice is firmly set within a comic tradition which stretches from Plautus and Menander to playwrights of the Italian Renaissance.
Multi Channel Retailing
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Author : Lynda Gamans Poloian
language : en
Publisher: Fairchild Books
Release Date : 2009-06-08
Multi Channel Retailing written by Lynda Gamans Poloian and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-08 with Business & Economics categories.
This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Toward Cross Channel Management
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Author : Felix Brunner
language : en
Publisher: Walter de Gruyter
Release Date : 2015
Toward Cross Channel Management written by Felix Brunner and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Retail trade categories.
New technologies inspire customers to switch between online and offline channels when shopping. Retailers aspire to offer their customers a seamless shopping experience via cross-channel management. However, orchestrating various touch-points is a complex task that raises many questions. With the help of 71 interviews with managers in retailing, this book offers a guideline to develop the successful path towards cross-channel management.
Advanced Fashion Technology And Operations Management
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Author : Vecchi, Alessandra
language : en
Publisher: IGI Global
Release Date : 2017-03-01
Advanced Fashion Technology And Operations Management written by Vecchi, Alessandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Webqual
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Author : Eleanor Terese Loiacono
language : en
Publisher:
Release Date : 2000
Webqual written by Eleanor Terese Loiacono and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business enterprises categories.
Encyclopedia Of E Commerce Development Implementation And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Encyclopedia Of E Commerce Development Implementation And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Computers categories.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Challenges For The Trade In Central And Southeast Europe
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Author : Sanda Renko
language : en
Publisher: Emerald Group Publishing
Release Date : 2013-10-01
Challenges For The Trade In Central And Southeast Europe written by Sanda Renko and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Business & Economics categories.
This volume focuses on Central and Southeast Europe and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and supplier.
New Perspectives On Critical Marketing And Consumer Society
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Author : Elaine L Ritch
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-03-01
New Perspectives On Critical Marketing And Consumer Society written by Elaine L Ritch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Business & Economics categories.
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.