Managing Of Global Business Beiersdorf S Intercultural Management
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Managing Of Global Business Beiersdorf S Intercultural Management
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Author : Sarah Runde
language : de
Publisher: GRIN Verlag
Release Date : 2019-10-18
Managing Of Global Business Beiersdorf S Intercultural Management written by Sarah Runde and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-18 with Language Arts & Disciplines categories.
Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,0, Hochschule Fresenius; Hamburg, Veranstaltung: Intercultural Competence, Sprache: Deutsch, Abstract: This paper examines whether the large German company Beiersdorf succeeds in intercultural communication or not. The company has been successfully active internationally for many years. On this basis one can make the following statement: Beiersdorf is a role model for intercultural management due to its public relations activities and various cultural and international programs. This work deals in particular with the questions: What does intercultural management at Beiersdorf look like? Special attention is also paid to the international public relations work of the company. To answer these questions the Beiersdorf Group, its history and the current activities, will be briefly presented in the first step to get an overview of the company. In the second step, relevant literature is consulted. In this case theory from High and Low Context Cultures by Edward Hall is used. In addition, the importance of public relation is briefly explained. So that ultimately these two parts can be related to each other and the essay question can be discussed.
Global Business Leadership
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Author : E.S. Wibbeke
language : en
Publisher: Routledge
Release Date : 2010-08-27
Global Business Leadership written by E.S. Wibbeke and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership Model developed by Dr. Wibbeke is applied to global business situations using cases taken from leading companies such as Google and eBay. The book uses a case study format to present salient issues related to intercultural leadership and then principles of the model are applied to the case in discussion format. The concepts of care, communication, consciousness, change, capability and others are analyzed in relation to how each concept is seen in different parts of the business world. Each chapter concludes with a "bottom line" example of how each Geoleadership concept directly affects business results. Global Business Leadership also provides instruction about entry into cultural contexts, negotiating, preventing and managing cultural-based local-global conflict, and preparing global leaders to increase intercultural awareness and sensitivity. Dr. Wibbeke founded and managed the leading Internet website (Web of Culture) for cross-cultural information on the Internet and shares such global experiences with other would-be globetrotters.
International Business Strategy And Cross Cultural Management
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Author : Richter, Nicole F.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-03-15
International Business Strategy And Cross Cultural Management written by Richter, Nicole F. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-15 with Business & Economics categories.
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Intercultural Management
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Author : Dirk Holtbrügge
language : en
Publisher: SAGE
Release Date : 2022-02-25
Intercultural Management written by Dirk Holtbrügge and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-25 with Business & Economics categories.
This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and prejudice, as well as overly simplistic solutions. Integrating findings from management, but also the humanities and social sciences, as well as politics and popular culture, intercultural management is understood as a phenomenon that transcends disciplinary boundaries and includes questions around identity constructions, power relations, and ethics. This makes intercultural management a fascinating and rewarding subject to study. Throughout, the author encourages an analytical approach to intercultural management built upon strong methodological foundations, and draws on examples from a wide range of different contexts and cultures to help reflectively translate research and concepts into practice in a way that is lively and engaging. This textbook is essential reading for students taking university courses related to intercultural management. Lecturers can visit the companion website to access a Teaching Guide and PowerPoint slides that can be adapted and edited to suit teaching needs. Dirk Holtbrügge is Professor of International Management at the School of Business, Economics and Society, Friedrich-Alexander-University Erlangen-Nürnberg, Germany.
Intercultural Services
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Author : Gary M. Wederspahn
language : en
Publisher: Routledge
Release Date : 2009-11-03
Intercultural Services written by Gary M. Wederspahn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
For worldwide intercultural services, here is one-stop shopping at its best. This easy-to-use guide gives you practical advice to locate, evaluate, purchase, and oversee intercultural services. It describes and provides easy access (including websites and e-mail addresses) to the world's leading intercultural services. These high-impact, productive, and cost-effective service providers are critical to your operation's growth strategy and global success. This handy guide covers the gamut of intercultural services. Whether you are managing a multi-cultural workplace, preparing to enter the global business arena, or are already competing internationally, you'll find valuable, practical insights and information on: * exploring intercultural services * key intercultural concept * cross-border roles and organizations * choosing service providers * working with suppliers * types and qualities of products Based on the author's 30+ years of being a user, purchaser, manager, evaluator, designer, and provider of intercultural services, this book presents a helpful, in-depth review of all you must know to make the right decisions about intercultural services. Clear examples and checklists lead managers step-by-step through virtually all aspects of understanding, assessing, and acquiring intercultural services.
International Business And Culture
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Author : Małgorzata Bartosik-Purgat
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-14
International Business And Culture written by Małgorzata Bartosik-Purgat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-14 with Business & Economics categories.
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies. The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets. The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others. The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.
A Global View On Intercultural Management
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Author : Jürgen Rothlauf
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-12-11
A Global View On Intercultural Management written by Jürgen Rothlauf and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-11 with Business & Economics categories.
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Intercultural Management In Practice
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Author : Meena Chavan
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-08-16
Intercultural Management In Practice written by Meena Chavan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-16 with Business & Economics categories.
Modern-day business leaders need to manage diverse global organisations and teams that work in international contexts. This text will assist organisations of all types to manage diversity and promote inclusion in their national and international operations and markets.
Managing Across Cultures The 7 Keys To Doing Business With A Global Mindset
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Author : Charlene Solomon
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-05-15
Managing Across Cultures The 7 Keys To Doing Business With A Global Mindset written by Charlene Solomon and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-15 with Business & Economics categories.
hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues. It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment. Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how: Intel’s powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.
Management Across Cultures
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Author : Richard M. Steers
language : en
Publisher: Cambridge University Press
Release Date : 2023-09-21
Management Across Cultures written by Richard M. Steers and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with Business & Economics categories.
This updated text helps students develop the global management knowledge and skills required to work anywhere in the world. Based on a new learning model, the text is supported by a set of engagement activities and teaching materials that enable managers to effectively pursue their job responsibilities in the global workplace.