Manajemen Industri Media Massa
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Manajemen Industri Media Massa
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Author : Athik Hidayatul Ummah
language : id
Publisher: Syiah Kuala University Press
Release Date : 2022-03-14
Manajemen Industri Media Massa written by Athik Hidayatul Ummah and has been published by Syiah Kuala University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-14 with Computers categories.
Kajian mengenai manajemen media massa sangat penting karena kehidupan media massa tumbuh pesat dan sangat dinamis. Era reformasi dan keterbukan informasi menjadi titik melesatnya perkembangan industri media massa di Indonesia. Hadirnya media baru (new media) turut membawa sejumlah peluang dan tantangan bagi bisnis media massa. Perusahaan media massa yang tidak siap menghadapi perubahan akan tersingkir dari persaingan. Strategi manajemen menjadi sangat penting bagi industri media massa untuk dapat mengelola perusahaan secara professional dan dapat mencapai tujuan perusahaan media massa. Buku ini dapat digunakan sebagai referensi bagi pembaca Manajamen Industri Media Massa. Buku ini dapat membantu memahami kondisi media massa dan aktivitas manajemen media massa pada sisi teori dan praktek. Pokok bahasan dalam buku ini adalah konsep dasar manajemen industri media massa, perkembangan media massa di Indonesia, manajemen industri media cetak, manajemen industri media penyiaran, manajamen industri media online, manajemen pemasaran media, dan isu-isu kontemporer manajemen media massa.
Praktik Strategi Manajemen Industri Media Massa Studi Lapangan Manajemen Industri Media Massa Lokal Wilayah Cirebon
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Author : Dessy Kushardiyanti, M.A., Novy Khusnul Khotimah, S.I.Kom, M.A, SCL., Syaeful Badar, M.A., Amelia Dwi Handayani, M.I.Kom.
language : id
Publisher: CV Jejak (Jejak Publisher)
Release Date : 2023-05-01
Praktik Strategi Manajemen Industri Media Massa Studi Lapangan Manajemen Industri Media Massa Lokal Wilayah Cirebon written by Dessy Kushardiyanti, M.A., Novy Khusnul Khotimah, S.I.Kom, M.A, SCL., Syaeful Badar, M.A., Amelia Dwi Handayani, M.I.Kom. and has been published by CV Jejak (Jejak Publisher) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-01 with Antiques & Collectibles categories.
Awal tujuan penulisan buku ini adalah untuk membantu para mahasiswa di dalam memahami seperti apa manajemen industri di media massa. Buku ini menjadi salah satu panduan di dalam memahami ruang lingkup manajemen pada industri media massa baik cetak, elektronik maupun online. Selain teori, pemaparan juga dibersamai dengan hasil kajian dari studi lapangan masing-masing industri media massa di wilayah Cirebon, sehingga secara komprehensif mahasiswa mendapat bekal ilmu berupa teori dan praktik. Buku ini juga akan memberikan informasi secara lengkap mengenai pengertian, prinsip manajemen media massa dalam kaidah jurnalistik, konvergensi media sebagai upaya dalam pengembangan praktik industri media massa di era digital. Tidak hanya itu, pembahasan lainnya yang disusun berdasarkan kajian dari para ahli dan praktisi di bidang manajemen media massa khususnya. Buku ini menjadi salah satu perspektif yang memberi kajian praktis bagi para mahasiswa dan akademisi untuk mengenal dunia kerja di bidang media massa. Sekaligus juga menjadi pedoman praktisi dan pelaku bisnis dalam mengenal kondisi lapangan di bisnis media massa. Sehingga dapat menjadi acuan/ gambaran bila ingin terjun pada usaha di bidang media massa khususnya dalam lingkup wilayah lokal.
Manajemen Media Massa
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Author : Dr. Irene Silvia, MSP
language : id
Publisher: SCOPINDO MEDIA PUSTAKA
Release Date : 2021-05-19
Manajemen Media Massa written by Dr. Irene Silvia, MSP and has been published by SCOPINDO MEDIA PUSTAKA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-19 with Business & Economics categories.
Pertumbuhan dan perkembangan media massa semakin kompleks dan berada dalam masa transformasi yang dramatis. Perkembangannya berubah sangat cepat bahkan kadang seperti sedang berpacu dengan waktu karena kekuatannya yang luar biasa yang dapat mempengaruhi masyarakat sebagai komunikan atau audience. Media massa telah mempengaruhi seluruh aspek kehidupan manusia saat ini dari beberapa segi. Setiap pagi, manusia memulai harinya dengan informasi yang tersebar di seluruh media massa baik itu cetak, media elektronik, maupun media online. Melalui media massa, masyarakat mengetahui hampir segala sesuatu tentang dunia yang ada di luar lingkungannya. Apa yang terjadi di daerah lain dapat di ketahui di tempat kita berada pada hari itu juga atau beberapa saat setelah peristiwa itu terjadi. Bahkan apa yang terjadi di Indonesia maupun di luar negeri seperti di Eropa dan Asia dapat diketahui dengan cepat saat ini karena peran media massa. Selain mengetahui dan memahami fenomena yang terjadi di sekitar atau di daerah lain, kita bahkan dapat belajar dan memperoleh banyak manfaat yang diberikan oleh media massa. Informasi media massa juga menjadi bahan bagi banyak orang untuk mengekspresikan dirinya menjadi lebih baik sebelumnya. Walaupun ada banyak juga yang mendapat terpaan media massa dan terjerumus dalam persoalan yang menjadi dampak negative dari paparan media massa. Bahkan beberapa Negara-negara maju memanfaatkan media massa dalam menyebarkan dan menyuntikkan ideologinya untuk tujuan komersil dan politiknya untuk melanggengkan kekuasaanya di dunia.
Manajemen Media Di Indonesia
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Author : Diyah Hayu Rahmitasari
language : id
Publisher: Yayasan Pustaka Obor Indonesia
Release Date :
Manajemen Media Di Indonesia written by Diyah Hayu Rahmitasari and has been published by Yayasan Pustaka Obor Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Manajemen media identik dengan adanya faktor ketidakpastian. Faktor inidisebabkan beberapa kondisi seperti perubahan regulasi, fluktuasi ekonomi, sistem permodalan, perkembangan teknologi, keterbatasan sumber daya manusia yang berkualitas, meningkatnya kesadaran dan tuntutan publik, serta pergeseran minat konsumen media. Dalam kaitan ini, kajian manajemen media memiliki posisi yang sangat penting untuk menjelaskan berbagai fenomena tersebut. Sayangnya, manajemen media, sebagai kajian yang relative baru di Indonesia, masih sangat jarang dilakukan dengan serius. Padahal, kehidupan media di Indonesia sangat dinamis dan tumbuh pesat, khususnya sejak era reformasi dan keterbukaan informasi tahun 1998. Tidak banyak referensi mengenai manajemen media dalam bahasa Indonesia. Lebih sedikit lagi referensi yang membahas manajemen media dalam konteks Indonesia. Buku ini menjadi langkah awal yang sangat strategis untuk menjawab kekosongan literatur manajemen media di Indonesia. Kajian dalam buku ini dibagi menjadi tiga isu utama: ‘Memahami Kajian Manajemen Media’, ‘Menyikapi Perkembangan Teknologi’, dan ‘Riset Manajemen Media: Tantangan dan Peluang’. Sejumlah nama profesional di bidang kajian komunikasi memberikan kajian kritis, antara lain, Amir Effendi Siregar, Ishadi S.K., dan Ana Nadhya Abrar.
Media Convergence Handbook Vol 2
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Author : Artur Lugmayr
language : en
Publisher: Springer
Release Date : 2016-05-11
Media Convergence Handbook Vol 2 written by Artur Lugmayr and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Business & Economics categories.
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
The Rowman Littlefield Handbook Of Media Management And Business
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Author : L. Meghan Mahoney
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-12-15
The Rowman Littlefield Handbook Of Media Management And Business written by L. Meghan Mahoney and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Language Arts & Disciplines categories.
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Value Oriented Media Management
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Author : Klaus-Dieter Altmeppen
language : en
Publisher: Springer
Release Date : 2017-04-27
Value Oriented Media Management written by Klaus-Dieter Altmeppen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-27 with Business & Economics categories.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Manajemen Media Massa
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Author : Fajar Junaedi
language : id
Publisher:
Release Date : 2014
Manajemen Media Massa written by Fajar Junaedi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Journalism categories.
Management of mass media and journalism in Indonesia.
Handbook Of Media Branding
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Author : Gabriele Siegert
language : en
Publisher: Springer
Release Date : 2015-08-07
Handbook Of Media Branding written by Gabriele Siegert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Business & Economics categories.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Media Monoliths
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-06-03
Media Monoliths written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-03 with Business & Economics categories.
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.