Manual Del Editor C Mo Funciona La Moderna Industria Editorial


Manual Del Editor C Mo Funciona La Moderna Industria Editorial
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Manual Del Editor C Mo Funciona La Moderna Industria Editorial


Manual Del Editor C Mo Funciona La Moderna Industria Editorial
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Author : Manuel Pimentel
language : es
Publisher: Editorial Berenice
Release Date : 2012-03-30

Manual Del Editor C Mo Funciona La Moderna Industria Editorial written by Manuel Pimentel and has been published by Editorial Berenice this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-30 with Language Arts & Disciplines categories.




Handbook Of Social Media Management


Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28

Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.


Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.



Marketing Para Escritores


Marketing Para Escritores
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Author : Neus Arqués
language : es
Publisher: ALBA Editorial
Release Date : 2011-04-04

Marketing Para Escritores written by Neus Arqués and has been published by ALBA Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-04 with Business & Economics categories.


«Marketing para editores no pretende ser un tratado infalible pero, siguiendo las estrategias que expone Neus Arqués, las posibilidades de fracasar se reducen, por lo que deben considerarlo, ¡YA!, como libro de cabecera si quieren escribir y publicar. Para otros proyectos, como plantar un árbol y tener un hijo, consulten con su librero.» José A. MuñozTodo autor, ya sea de ficción, ensayo o poesía, escribe para ser leído y para llegar a «ese» lector a quien, con total seguridad, va a interesar su obra. Lo primero que necesita, evidentemente, es publicar. Pero lo cierto es que eso no basta. En un mundo donde un autor se ve valorado en función del éxito que ha obtenido con su último libro, es imprescindible, además, vender. Y, para conseguirlo, su obra debe obtener la máxima visibilidad en un mercado que, por una parte, brinda al autor nuevas oportunidades –el potencial de las nuevas tecnologías-, pero por otra presenta también abundantes dificultades –la saturación de la oferta-. Marketing para escritores muestra todas las claves del marketing a quienes desean publicar, promocionar y vender su obra. Con infinidad de estrategias y ejemplos prácticos, Neus Arqués ofrece la información y las herramientas para que cualquier autor -ya sea profesional o novel- pueda abrirse paso con éxito en el competitivo mercado editorial actual.



Cat Logo General De La Exposici N Del Libro Espa Ol En Buenos Aires


Cat Logo General De La Exposici N Del Libro Espa Ol En Buenos Aires
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Author :
language : es
Publisher:
Release Date : 1933

Cat Logo General De La Exposici N Del Libro Espa Ol En Buenos Aires written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1933 with Spain categories.




C Mara Oficial Del Libro De Barcelona Book Sale Catalogs


C Mara Oficial Del Libro De Barcelona Book Sale Catalogs
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Author : Cámara Oficial del Libro de Barcelona
language : es
Publisher:
Release Date : 1933

C Mara Oficial Del Libro De Barcelona Book Sale Catalogs written by Cámara Oficial del Libro de Barcelona and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1933 with categories.




Cat Logo General De La Librer A Espa Ola 1931 1950


Cat Logo General De La Librer A Espa Ola 1931 1950
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Author :
language : es
Publisher:
Release Date : 1961

Cat Logo General De La Librer A Espa Ola 1931 1950 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Latin American literature categories.




The Content Machine


The Content Machine
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Author : Michael Bhaskar
language : en
Publisher: Anthem Press
Release Date : 2013-10

The Content Machine written by Michael Bhaskar and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with Computers categories.


This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.



How To Write A Thesis


How To Write A Thesis
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Author : Umberto Eco
language : en
Publisher: MIT Press
Release Date : 2015-02-27

How To Write A Thesis written by Umberto Eco and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Language Arts & Disciplines categories.


The wise and witty guide to researching and writing a thesis, by the bestselling author of The Name of the Rose—now published in English for the first time. Learn the art of the thesis from a giant of Italian literature and philosophy—from choosing a topic to organizing a work schedule to writing the final draft. By the time Umberto Eco published his best-selling novel The Name of the Rose, he was one of Italy’s most celebrated intellectuals, a distinguished academic, and the author of influential works on semiotics. Some years before that, Eco published a little book for his students, in which he offered useful advice on all the steps involved in researching and writing a thesis. Since then, it has been translated into 17 languages—and is now for the first time presented in English. Eco’s approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise in six different parts: • The Definition and Purpose of a Thesis • Choosing the Topic • Conducting the Research • The Work Plan and the Index Cards • Writing the Thesis • The Final Draft Eco advises students how to avoid “thesis neurosis” and he answers the important question “Must You Read Books?” He reminds students “You are not Proust” and “Write everything that comes into your head, but only in the first draft.” Of course, there was no Internet in 1977, but Eco’s index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data. Irreverent and often hilarious, How to Write a Thesis is unlike any other writing manual and belongs on the bookshelves of students, teachers, writers, and Eco fans everywhere.



The Business Of Books


The Business Of Books
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Author : Andre Schiffrin
language : en
Publisher: Verso
Release Date : 2001-11-17

The Business Of Books written by Andre Schiffrin and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-17 with Biography & Autobiography categories.


Part-memoir, part-history, The Business of Books is an irascible, acute and often passionate account of the collapsing standards of contemporary book publishing. It has appeared throughout the world in seventeen different editions. Book jacket.



How To Write And Publish A Scientific Paper


How To Write And Publish A Scientific Paper
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Author : Robert A. Day
language : en
Publisher: Cambridge University Press
Release Date : 1989-03-01

How To Write And Publish A Scientific Paper written by Robert A. Day and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-03-01 with Science categories.