Manuel De Marketing 6 0
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Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
How To Do Marketing
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Author : Juan Manuel Rodrguez Caamao
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-02-10
How To Do Marketing written by Juan Manuel Rodrguez Caamao and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-10 with categories.
3 Reasons for Reading this Book 1) Profitability. The main reason to read this book is that the marketing concepts covered in it have been put into practice by the author in the business world, with great economic results, as evidenced by the growth of the different organizations in which he participates. 2) Consistency. All of these concepts have been used not once, but many times, always yielding positive results, thus proving that the marketing theory referenced in this book is functional for every field, and it is not just a matter of luck or chance. This document describes different scenarios in which the author's decision-making process is successful. 3) Simplicity. This material is quite simple to read, in that over less than 40 pages it makes an analysis of relevant information from the marketing gurus, which the author uses for his day-to-day management tasks. This is not your ordinary, complex, 600-page, boring marketing book.
Nomination Of Manuel D Plotkin
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Author : United States. Congress. Senate. Committee on Governmental Affairs
language : en
Publisher:
Release Date : 1977
Nomination Of Manuel D Plotkin written by United States. Congress. Senate. Committee on Governmental Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
Planning Current Literature
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Author :
language : en
Publisher:
Release Date : 1970
Planning Current Literature written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Transportation planning categories.
Marketing De Servicios Profesionales
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Author : Manuel Schneer
language : es
Publisher: Ediciones Granica S.A.
Release Date : 1997
Marketing De Servicios Profesionales written by Manuel Schneer and has been published by Ediciones Granica S.A. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Como hacen los profesionales para darse a conocer, fortalecer su imagen, promocionar y vender sus productos y servicios, y enfrentar el desafio competitivo en un mundo cada vez mas complejo y globalizado? Estos temas y muchos otros vinculados con el analisis del contexto, la planificacion estrategica, el manejo de las relaciones a largo plazo, el uso de herramientas precisas y efectivas para posicionarse en diferentes mercados y segmentos, y el cambio de actitud y cultura son el eje de Marketing de servicios profesionales. Construyendo la practica profesional. Este es un texto desafiante y movilizador para quienes la palabra 'marketing' les ha sonado hasta no hace mucho como algo extrano a los objetivos con los que encararon su desarrollo profesional. No solo incluye analisis y conceptos basicos referidos a temas de marketing, estrategia y management sino que tambien comprende 36 herramientas distintas para aplicar, en acciones y actividades concretas, las ideas creativas que seguramente se activaran a partir de su lectura. Complementa las dos primeras partes de la obra una tercera con ejemplos especificos y reales vinculados con diferentes problematicas profesionales (contadores, abogados, medicos, psicologos, etc.) MANUEL SCHNEER Es sociologo y psicologo de la Universidad de Buenos Aires y ha desempenado diferentes posiciones como ejecutivo de companias internacionales. Como consultor de empresas se ha especializado en Servicios para el Cambio en las empresas, marketing y management estrategico. Su experiencia profesional incluye su actuacion como Director de marketing de la Oficina de Arthur Andersen en Buenos Aires y como docente en diferentes instituciones academicas y de formacionempresaria. En la actualidad es Socio Director de la consultora AXIOS.
Marketing
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Author : Jean-Pierre Helfer
language : fr
Publisher: Vuibert
Release Date : 2017-11-10
Marketing written by Jean-Pierre Helfer and has been published by Vuibert this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-10 with Business & Economics categories.
Ce manuel offre une vue d’ensemble des nouvelles connaissances disponibles en marketing fondamental et en marketing digital. Il est illustré de très nombreux exemples et de cas de synthèse. Chaque chapitre précise les problématiques de base ainsi que les compétences clés à acquérir et propose des exercices. L’information marketing. 1. Collecter et organiser l’information 2. Les études quantitatives : les sondages 3. Les études standardisées : les panels 4. Les études qualitatives 5. Le comportement du consommateur. Cas de synthèse 1 : Quelle attractivité pour Pizza’Wave ? Le marketing stratégique 6. La dynamique du portefeuille de produits 7. Segmenter le marché, choisir sa cible et différencier l’offre 8. Le marketing relationnel et la fidélisation de la clientèle. Cas de synthèse 2 : Y a-t-il une place pour un nouvel entrant sur le marché des auto-écoles ? Le marketing opérationnel 9. La politique de produit et de marque 10. La politique de prix 11. La politique de distribution 12. La politique de promotion des ventes 13. La politique de communication 14. La force de vente Cas de synthèse 3. Un mix marketing à repenser pour Nord’Ti Quinoa 0 % ? Cas de synthèse final Des compléments numériques (corrigés des mini-cas, corrigés des cas et diaporamas du cours) sont proposés gratuitement aux enseignants sur le site www.vuibert.fr.
La Marca Y Sus Circunstancias
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Author : Juan Manuel de Toro Martín
language : es
Publisher: Grupo Planeta (GBS)
Release Date : 2009-06-23
La Marca Y Sus Circunstancias written by Juan Manuel de Toro Martín and has been published by Grupo Planeta (GBS) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-23 with Business & Economics categories.
En el día a día, no son los académicos quienes batallan con la gestión de las marcas, sino los directores comerciales, los brand managers, los directores de marketing, los publicistas, y todos sus ayudantes. En esta obra, Juan Manuel de Toro les hace un gran favor, pues ha sabido recopilar y ensamblar con fluidez y claridad todas las aportaciones existentes hasta el momento, que habían tratado el concepto de marca y sus componentes principales tan sólo de forma parcial. La marca y sus circunstancias trata los orígenes de las marcas y qué factores propiciaron su aparición; en qué consiste la fortaleza de una marca; qué elementos configuran y determinan su identidad; que factores hay que controlar para la gestión estratégica de las marcas; su comunicación, arquitectura y extensión, y la valoración de marcas e intangibles.
Library Of Congress Catalog
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Author : Library of Congress
language : en
Publisher:
Release Date : 1974-04
Library Of Congress Catalog written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-04 with Subject catalogs categories.
A cumulative list of works represented by Library of Congress printed cards.
Government Of Canada Publications
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Author :
language : en
Publisher:
Release Date : 1988
Government Of Canada Publications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
National Library Of Medicine Current Catalog
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Author : National Library of Medicine (U.S.)
language : en
Publisher:
Release Date :
National Library Of Medicine Current Catalog written by National Library of Medicine (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Medicine categories.