Marca Personal Para Dummies
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Marca Personal Para Dummies
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Author : Andrés Pérez Ortega
language : es
Publisher: Grupo Planeta Spain
Release Date : 2014-03-11
Marca Personal Para Dummies written by Andrés Pérez Ortega and has been published by Grupo Planeta Spain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-11 with Business & Economics categories.
Lo quieras o no, todo el mundo se forma una opinión de los demás, fruto de la observación. ¿O no te fijas tú en la imagen, la actitud, el lenguaje y las acciones de la gente? Si en vez de ignorarlo, decides aprovechar este fenómeno para que hablen de ti como tú quieres y dejar una huella positiva y duradera (una buena marca personal), bienvenido al mundo del personal branding. A través de este proceso descubrirás y analizarás lo que te define, para comunicarlo eficazmente y, de este modo, conseguir ocupar un lugar privilegiado en el recuerdo de los demás. Para conseguirlo debemos ser capaces de diseñar nuestro propio plan de posicionamiento. • Un modelo paso a paso — a través de 6 etapas muy claras irás definiendo y aplicando tu estrategia de marca personal • De gran ayuda dentro y fuera del trabajo — ideal para presentarte como el profesional que tu empresa necesita o para buscar trabajo • La buena comunicación es la clave —prensa, redes sociales, networking, encuentros informales; cualquier momento es bueno para transmitir tu marca personal
Branding Low Cost
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Author : Kevin Albert
language : en
Publisher:
Release Date : 2018-06
Branding Low Cost written by Kevin Albert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06 with categories.
How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $27,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? Branding agencies: I'm going to reveal your secrets. DO NOT buy this book... it'll only make you mad! Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book... it'll only make you mad! Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book... it'll only make you mad! Designers and developers ... it'll only make you mad! Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book... it'll only make you mad! Etc. So who IS the book for? Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the "next level". Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: In less than a month you'll be selling more. You'll be able to increase your prices without worrying about you rivals selling at a lower price point. Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. You'll grow your returns on the investments made on present and future marketing campaigns. Etc. If my book DOESN'T deliver what it promised: You'll be a bit wiser and... I will refund 100% of your money! As you will see... You have nothing to lose and a lot to gain!
Marca Personal Cuando El Producto Eres T
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Author : Daniel Colombo
language : es
Publisher: Serie Liderazgo, Desarrollo Pe
Release Date : 2019-10-16
Marca Personal Cuando El Producto Eres T written by Daniel Colombo and has been published by Serie Liderazgo, Desarrollo Pe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Self-Help categories.
¿Quieres destacarte y construir reputación y prestigio profesional? ¿Deseas ser un referente en tu actividad? ¿Necesitas aumentar rápidamente tu visibilidad y que el mundo contrate tus servicios y compre tus productos, pero no sabes cómo? Si la respuesta es "¡sí!" este es el libro para ti. En "Marca Personal: Cuando el producto eres tú", el best-seller editorial Daniel Colombo, autor de decenas de libros, cursos y seminarios, te invita a explorar las principales herramientas del Personal Branding, la poderosa herramienta para fortalecer tu perfil profesional y laboral.En esta guía práctica encontrarás el ABC para proyectar tu profesión, conquistando paso a paso un mayor prestigio, reputación y posicionamiento. Aprenderás a crear una identidad personal como marca, proyectar tu negocio al siguiente nivel y convertirte en el foco de atención de tu mercado. También te servirá para desarrollar el marketing interno si trabajas dentro de una empresa para vender mejor tus ideas.Daniel Colombo, referente internacional en coaching ejecutivo, comunicación, oratoria, persuasión, storytelling, conferencista internacional y autor de decenas de libros y best-sellers, vuelca en esta obra su conocimiento y experiencias de más de treinta años asistiendo a más de dos mil quinientos clientes y un millón de personas de todo tipo de sectores, incluyendo empresas del Fortune 500.www.danielcolombo.com
Construye Tu Propia Marca For Dummies
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Author : Amy Will
language : es
Publisher: AGUILAR
Release Date : 2023-09-01
Construye Tu Propia Marca For Dummies written by Amy Will and has been published by AGUILAR this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with Business & Economics categories.
CREA TU MARCA CON UN ADN DEFINIDO Y MÍRALA CRECER Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los 24 años y que ha sido el cerebro detrás de otras cuatro más, revela en Construye tu propia marca for dummies lecciones cruciales basadas en su propia experiencia que van desde la creación de una poderosa identidad para tus productos, hasta cómo estar preparado para escalar tu negocio a medida que comienza a despegar. Además encontrarás estudios de casos de algunas de las marcas más sólidas, acompañadas de ideas y consejos de exitosos empresarios y de expertos en marketing. En este libro aprenderás a: Destacar tu marca en redes sociales. Crear campañas virales. Construir relaciones de lealtad a largo plazo con tus clientes. Tratar con la competencia. Ya sea que estés pensando en iniciar un negocio o que estés consolidando tu empresa, tener una identidad de marca inolvidable será clave para tener un futuro exitoso.
Philosophy For Dummies
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Author : Martin Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-24
Philosophy For Dummies written by Martin Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-24 with Philosophy categories.
Confused by metaphysics? In a muddle with aesthetics? Intimidated by Kant? Then look no further! Philosophy For Dummies, UK Edition is a complete crash-course in philosophical thought, covering key philosophers, philosophical history and theory and the big questions that affect us today. Tying in with standard UK curricula and including core topics such as logic, ethics and political philosophy, this impartial, expert guide cuts through the jargon to give you the facts. Whether you're a philosophy student or a complete beginner, Philosophy For Dummies, UK Edition will get you thinking and talking about philosophy in no time, and with maximum confidence.
Neuro Linguistic Programming For Dummies
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Author : Romilla Ready
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-14
Neuro Linguistic Programming For Dummies written by Romilla Ready and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Self-Help categories.
Turn thoughts into positive action with neuro-linguistic programming Neuro-linguistic programming (NLP) has taken the psychology world by storm. So much more than just another quick-fix or a run-of-the-mill self-help technique, NLP shows real people how to evaluate the ways in which they think, strategise, manage their emotional state and view the world. This then enables them to positively change the way they set and achieve goals, build relationships with others, communicate and enhance their overall life skills. Sounds great, right? But where do you begin? Thankfully, that's where this friendly and accessible guide comes in! Free of intimidating jargon and packed with lots of easy-to-follow guidance which you can put in to use straight away, Neuro-linguistic Programming For Dummies provides the essential building blocks of NLP and shows you how to get to grips with this powerful self-help technique. Highlighting key NLP topics, it helps you recognize and leverage your psychological perspective in a positive fashion to build self-confidence, communicate effectively and make life-changing decisions with confidence and ease. Includes updated information on the latest advances in neuroscience Covers mindfulness coaching, social media and NLP in the digital world Helps you understand the power of communication Shows you how to make change easier If you're new to this widely known and heralded personal growth technique—either as a practitioner or homegrown student—Neuro-linguistic Programming For Dummies covers everything you need to benefit from all it has to offer.
Unix For Dummies
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Author : John R. Levine
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-23
Unix For Dummies written by John R. Levine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Computers categories.
Manage files, set up networks, and go online with UNIX! UNIX For Dummies has been the standard for beginning UNIX references for nearly ten years, and this latest edition continues that tradition of success. This unparalled resource is updated to cover the latest applications of UNIX technology, including Linux and Mac desktops as well as how UNIX works with Microsoft server software Thorough coverage of how to handle: UNIX installation file management software utilities networks Internet access ther basic tasks A great guide for the first-time UNIX desktop user growing accustomed to the ins and outs of the OS, as well as the beginning administrators who needs to get a handle on UNIX networking basics. Written by John Levine and Margaret Levine Young, longtime UNIX experts and highly experienced For Dummies authors.
Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging
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Author : Bryan Adams
language : en
Publisher: Houndstooth Press
Release Date : 2020-03-17
Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging written by Bryan Adams and has been published by Houndstooth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
Emprender Tu Marca Personal
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Author : Núria Costa Claret
language : es
Publisher: Profit Editorial
Release Date : 2015-05-04
Emprender Tu Marca Personal written by Núria Costa Claret and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-04 with Self-Help categories.
Técnicas de marketing y autoconomiento para crear tu propia marca. Este libro describe el proceso para emprender tu marca personal desde el análisis interior. De este modo, tu imagen, siendo siempre honesta y profesional, será visible y alcanzable para cualquier empresa potencial que necesite de tus cualidades. O, por otro lado, si quieres crear tu propio empleo o tu propia empresa, con la ayuda de tu marca personal, conseguirás diferenciarte del resto de profesionales ya existentes, atrayendo hacia ti los clientes más adecuados acorde con tus valores.
Success For Dummies
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Author : Zig Ziglar
language : en
Publisher: For Dummies
Release Date : 1998-03-31
Success For Dummies written by Zig Ziglar and has been published by For Dummies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-31 with Business & Economics categories.
Zig Ziglar has inspired and motivated hundreds of thousands of people the world over, through his wildly popular seminars and bestselling books and audiotapes. One reason for Zig's continuing popularity is that his message is so simple and obvious once you've really heard it: success isn't just about how much money you make or what you own, it's a matter of personal fulfillment and the quality of your relationships–with your co-workers and customers, family, friends and neighbors, and especially with yourself. Another reason Zig is one of today's most sought-after motivational speakers and trainers is that his formula for success is so easy to understand and put into practice–and so effective. Success For Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads o f practical wisdom, Zig Ziglar helps you: Find greater job satisfaction Increase your income Supercharge your career Map a clear road to the top Nurture good relationships at home and work Earn the trust and admiration of everyone in your life Find direction, purpose, and greater fulfillment Packed with inspiring anecdotes and real-life success stories, Success For Dummies explores how your success is determined by the quality of your relationships. It helps you to improve communications with those who matter in your life. And it offers Zig's proven prescriptions for: Understanding what you really want out of life Setting clear, realistic goals Getting motivated and maintaining a positive outlook Developing a strategic plan and putting it into play Measuring your progress with Zig's ten benchmarks Achieving and maintaining optimal physical, emotional, and spiritual health Developing fantastic friendships and a lifelong romance with your spouse Building better employer/employee relationships Making success a lifelong habit Overflowing with the down-to-earth wisdom and can-do spirit that has inspired thousands of Zig Ziglar fans the world over, Success For Dummies is your blueprint for success.