Market Driven Management Second Edition
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Market Driven Management
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Author : Jean-Jacques Lambin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-07-19
Market Driven Management written by Jean-Jacques Lambin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Business & Economics categories.
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Market Driven Management Second Edition
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Author : Jean-Jacques Lambin
language : en
Publisher: Palgrave Macmillan
Release Date : 2007-05-15
Market Driven Management Second Edition written by Jean-Jacques Lambin and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-15 with Business & Economics categories.
Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Companion Website: http://www.palgrave.com/business/lambin/index.html
Market Driven Management
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Author : Frederick E. Webster
language : en
Publisher: John Wiley & Sons
Release Date : 2002-09-25
Market Driven Management written by Frederick E. Webster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-25 with Business & Economics categories.
This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.
International Encyclopedia Of Hospitality Management
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Author : Abraham Pizam
language : en
Publisher: Routledge
Release Date : 2012-06-25
International Encyclopedia Of Hospitality Management written by Abraham Pizam and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
* 25% updated with significant revisions and 20 new entries ensuring that students have the most up-to-date Hospitality Management information on the market * An academically credible source of core information written by experts from around the world to help students clarify basic concepts and ensure their understanding is correct * User friendly and accessible so that students can quickly and easily locate the information that they require
42 Rules Of Product Management 2nd Edition
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Author : Brian Lawley
language : en
Publisher: Happy About
Release Date : 2012
42 Rules Of Product Management 2nd Edition written by Brian Lawley and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Product management categories.
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Encyclopedia Of Knowledge Management Second Edition
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Author : Schwartz, David
language : en
Publisher: IGI Global
Release Date : 2010-07-31
Encyclopedia Of Knowledge Management Second Edition written by Schwartz, David and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-31 with Computers categories.
Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.
Marketing A Relationship Perspective Second Edition
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Author : Svend Hollensen
language : en
Publisher: World Scientific
Release Date : 2019-03-15
Marketing A Relationship Perspective Second Edition written by Svend Hollensen and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Environmental Management Handbook Second Edition Six Volume Set
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Author : Sven Erik Jorgensen
language : en
Publisher: CRC Press
Release Date : 2022-07-30
Environmental Management Handbook Second Edition Six Volume Set written by Sven Erik Jorgensen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-30 with Technology & Engineering categories.
Bringing together a wealth of knowledge, the Handbook of Environmental Management, Second Edition, gives a comprehensive overview of environmental problems, their sources, their assessment, and their solutions. Through in-depth entries, and a topical table of contents, readers will quickly find answers to questions about pollution and management issues. This six-volume set is a reimagining of the award-winning Encyclopedia of Environmental Management, published in 2013, and features insights from more than 500 contributors, all experts in their fields. The experience, evidence, methods, and models used in studying environmental management is presented here in six stand-alone volumes, arranged along the major environmental systems. Features of the new edition: The first handbook that demonstrates the key processes and provisions for enhancing environmental management. Addresses new and cutting -edge topics on ecosystem services, resilience, sustainability, food-energy-water nexus, socio-ecological systems and more. Provides an excellent basic knowledge on environmental systems, explains how these systems function and offers strategies on how to best manage them. Includes the most important problems and solutions facing environmental management today.
Managing Public Sector Projects
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Author : David S. Kassel
language : en
Publisher: Routledge
Release Date : 2016-09-13
Managing Public Sector Projects written by David S. Kassel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Political Science categories.
Filling a gap in project management literature, this book supplies managers and administrators—at all levels of government—with expert guidance on all aspects of public sector project management. From properly allocating risks in drafting contracts to dealing with downsized staffs and privatized services, this book clearly explains the technical concepts and the political issues public managers need to understand. In line with the principles of Total Quality Management (TQM) and the PMBOK® Guide, David S. Kassel establishes a framework those in the public sector may follow to ensure the success of their public projects and programs. The book supplies more than 30 real-life examples to illustrate the concepts behind the framework—including reconstruction projects in Iraq, the Big Dig project in Boston, local sewer system and library construction projects, and software technology. This second edition includes all-new extended case studies examining recent issues including the rollout of healthcare.gov, the controversial California High Speed Rail system, and refurbishing the Harvard Town Hall. Contributing to critical discussions on budgeting for capital projects and cost-benefit analysis for preliminary planning, this authoritative new edition provides strategic recommendations for effective planning, execution, and maintenance of public projects. In an age of downsized government and in the face of a general distrust of public service, this book is a dependable guide for avoiding common pitfalls and for delivering projects on cost, on schedule, and of the highest quality.
Management Of Marketing
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Author : Paul Reynolds
language : en
Publisher: Routledge
Release Date : 2005-06-02
Management Of Marketing written by Paul Reynolds and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-02 with Business & Economics categories.
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.