Market Engineering
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Market Engineering
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Author : Henner Gimpel
language : en
Publisher: Springer Nature
Release Date : 2021-04-26
Market Engineering written by Henner Gimpel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Computers categories.
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Overall, this book is a source of inspiration for everybody working on the vision of advancing the science of engineering markets and managing information for contributing to a bright, sustainable, digital world. Markets are powerful and extremely efficient mechanisms for coordinating individuals’ and organizations’ behavior in a complex, networked economy. Thus, designing, monitoring, and regulating markets is an essential task of today’s society. This task does not only derive from a purely economic point of view. Leveraging market forces can also help to tackle pressing social and environmental challenges. Moreover, markets process, generate, and reveal information. This information is a production factor and a valuable economic asset. In an increasingly digital world, it is more essential than ever to understand the life cycle of information from its creation and distribution to its use. Both markets and the flow of information should not arbitrarily emerge and develop based on individual, profit-driven actors. Instead, they should be engineered to serve best the whole society’s goals. This motivation drives the research fields of market engineering and information management. With this book, the editors and authors honor Professor Dr. Christof Weinhardt for his enormous and ongoing contribution to market engineering and information management research and practice. It was presented to him on the occasion of his sixtieth birthday in April 2021. Thank you very much, Christof, for so many years of cooperation, support, inspiration, and friendship.
Information Management And Market Engineering
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Author : Thomas Dreier
language : en
Publisher: KIT Scientific Publishing
Release Date : 2006
Information Management And Market Engineering written by Thomas Dreier and has been published by KIT Scientific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business categories.
The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research integrates the disciplines business administration, economics, computer science, and law. Topics of interest range from the implementation, quality assurance, and further development of electronic markets to their integration into business processes, innovative business models, and legal frameworks.
Principles Of Marketing Engineering And Analytics 3rd Edition
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2017-04-17
Principles Of Marketing Engineering And Analytics 3rd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with Business & Economics categories.
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2004
Marketing Engineering written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Information Management And Market Engineering
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Author : Thomas Dreier
language : en
Publisher: KIT Scientific Publishing
Release Date : 2014-10-16
Information Management And Market Engineering written by Thomas Dreier and has been published by KIT Scientific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Business & Economics categories.
The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research integrates the disciplines business administration, economics, computer science, and law. Topics of interest range from the implementation, quality assurance, and advancement of electronic markets to their integration into business processes and legal frameworks.
Information Management And Market Engineering
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Author : Thomas Dreier
language : en
Publisher:
Release Date :
Information Management And Market Engineering written by Thomas Dreier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Negotiation Auctions And Market Engineering
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Author : Henner Gimpel
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-02-05
Negotiation Auctions And Market Engineering written by Henner Gimpel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-05 with Computers categories.
This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held at Dagstuhl Castle, Germany, in November 2006. The 17 revised full papers presented were carefully selected and reviewed. The papers deal with the complexity of negotiations, auctions, and markets as economic, social, and IT systems. The authors give a broad overview on the major issues to be addressed and the methodologies used to approach them.
Marketing Management And Strategy
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Author : Gary L. Lilien
language : en
Publisher: Prentice Hall
Release Date : 1999
Marketing Management And Strategy written by Gary L. Lilien and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Management categories.
Market Engineering
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Author : Dirk Georg Neumann
language : en
Publisher:
Release Date : 2007
Market Engineering written by Dirk Georg Neumann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Dissertation / Thesis - 18 categories.
Weitere Angaben Sonstiges: Printing on Demand. Kostenloser Download über den Verlagsserver unter der URL http://www.uvka.de/univerlag/volltexte/2007/265/
Marketing Engineering
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Author : Gary L. Lilien
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998-01
Marketing Engineering written by Gary L. Lilien and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01 with Marketing categories.
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.