Market Orientation The Construct Research Propositions And Managerial Implications
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Market Orientation
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Author : Sandra Fricke
language : en
Publisher: GRIN Verlag
Release Date : 2007-11
Market Orientation written by Sandra Fricke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with Business & Economics categories.
Seminar paper from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), Otto-von-Guericke-University Magdeburg (Economics), course: Management Theory, 13 entries in the bibliography, language: English, abstract: Very little attention has been given to organizational processes, such as market orientation. That is one reason why hardly anybody can explain the term. Market orientation means the implementation of the marketing concept and represents a long-term advantage. Because a market orientation is not easily engendered, it may be considered an additional and distinct form of sustainable competitive advantage. In this paper the domain of the market orientation construct will be clarified and a working definition provided.
Market Orientation
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Author : Ajay K. Kohli
language : en
Publisher:
Release Date : 1990
Market Orientation written by Ajay K. Kohli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing research categories.
Market Orientation
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Author : Ajay K. Kohli
language : en
Publisher:
Release Date : 1990
Market Orientation written by Ajay K. Kohli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Market Orientation
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Author : Martin Hingley
language : en
Publisher: CRC Press
Release Date : 2016-05-06
Market Orientation written by Martin Hingley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Does Marketing Need Reform
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Author : Jagdish N. Sheth
language : en
Publisher: M.E. Sharpe
Release Date : 2006
Does Marketing Need Reform written by Jagdish N. Sheth and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Developing A Market Orientation
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Author : Rohit Deshpande
language : en
Publisher: SAGE
Release Date : 1999-04-13
Developing A Market Orientation written by Rohit Deshpande and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-13 with Business & Economics categories.
The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.
The Oxford Handbook Of Innovation Management
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Author : Mark Dodgson
language : en
Publisher:
Release Date : 2014
The Oxford Handbook Of Innovation Management written by Mark Dodgson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Marketing Management In Africa
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2018-04-27
Marketing Management In Africa written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Knowledge Management And Competitive Advantage Issues And Potential Solutions
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Author : Chilton, Michael A.
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Knowledge Management And Competitive Advantage Issues And Potential Solutions written by Chilton, Michael A. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
"This book examines current research in support of knowledge management by focusing on how knowledge resources can be used to create and sustain competitive advantages, combining imitation and innovation theories"--Provided by publisher.