Market Research And Statistics
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Market Research And Statistics
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Author : Poul K. Faarup
language : en
Publisher: Academica
Release Date : 2010
Market Research And Statistics written by Poul K. Faarup and has been published by Academica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Informationssøgning categories.
A Concise Guide To Market Research
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Author : Erik Mooi
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-01
A Concise Guide To Market Research written by Erik Mooi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-01 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
Statistics For Marketing And Consumer Research
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Author : Mario Mazzocchi
language : en
Publisher: SAGE
Release Date : 2008-05-22
Statistics For Marketing And Consumer Research written by Mario Mazzocchi and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-22 with Business & Economics categories.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Marketing Research With Ibm Spss Statistics
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Author : Karine Charry
language : en
Publisher: Routledge
Release Date : 2016-07-15
Marketing Research With Ibm Spss Statistics written by Karine Charry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Market Research
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Author : Erik Mooi
language : en
Publisher:
Release Date : 2018
Market Research written by Erik Mooi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Marketing research categories.
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Understanding Statistics And Market Research Data
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Author : David Mort
language : en
Publisher: Psychology Press
Release Date : 2003
Understanding Statistics And Market Research Data written by David Mort and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.
Market Research
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Author : Erik Mooi
language : en
Publisher: Springer
Release Date : 2017-11-01
Market Research written by Erik Mooi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Business & Economics categories.
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
New Methods Of Market Research And Analysis
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Author : G. Scott Erickson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-10-27
New Methods Of Market Research And Analysis written by G. Scott Erickson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-27 with Business & Economics categories.
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
Marketing Research With Ibm Spss Statistics
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Author : Karine Charry
language : en
Publisher:
Release Date : 2016
Marketing Research With Ibm Spss Statistics written by Karine Charry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing research categories.
4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.
A Concise Guide To Market Research
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Author : Marko Sarstedt
language : en
Publisher: Springer
Release Date : 2014-08-07
A Concise Guide To Market Research written by Marko Sarstedt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-07 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22