Marketer In Chief
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Marketer In Chief
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Author : Jason Voiovich
language : en
Publisher:
Release Date : 2021-07-04
Marketer In Chief written by Jason Voiovich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-04 with categories.
A fresh perspective on presidential history. Why was the Spanish Peso more valuable than the U.S. Dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don't sound like questions you heard in history class, you're right. They're not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive. Except Jason Voiovich isn't your typical "Mad Man." His penchant for asking weird questions has earned him a reputation as one of marketing's most original thinkers. Now, he's turned his unconventional eye on the conventional wisdom of presidential history. He retells the story of America through the eyes of its most influential salesperson - its president. America's Marketer in Chief. Jason reconsiders the president's role in American life - in fact, the entire idea of America as a nation - from a tantalizing and fresh perspective. He recasts the president as a brand manager of the American idea, much as Henry Ford shaped the development of the automobile, or as Steve Jobs introduced the world to the smartphone. No less than the Model T and the iPhone, America itself is an innovation in government and culture. Jason takes us on a wild ride through the lifecycle of America - from its first introduction, through its rapid growth, and finally, into its disruption and renewal. He reimagines Thomas Jefferson's Louisiana Purchase as a family board game. He solves the riddle of how Calvin Coolidge forged the link between religion and politics. And he shows us why Barack Obama's presidency marked the end of the era of (human) soldiers. Born from the wildly popular weekly blog in 2020, Marketer in Chief repackages presidential history in a way that's more natural for American consumers - the average person might take a history course in high school or college, but they make a purchase every single day. It's irreverent, occasionally foul mouthed, and surprisingly insightful. Who knows? Once Americans know how they're being sold, they might demand a better product.
Lessons From A Chief Marketing Officer
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Author :
language : en
Publisher: McGraw Hill Professional
Release Date :
Lessons From A Chief Marketing Officer written by and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on with Advertising categories.
Publisher Description
Strategy
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Author : Martin Christopher
language : en
Publisher:
Release Date : 1989
Strategy written by Martin Christopher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
The Chief Marketing Officer
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Author : Aspatore Books Staff
language : en
Publisher:
Release Date : 2005-01-01
The Chief Marketing Officer written by Aspatore Books Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland's Home - "The Role of a Marketing Executive" Annemarie Healy, Marketing Manager, Starmark International - "Making a Financial Impact" Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial- "Framing the Challenge: The Need for a New Performance Management Approach to Marketing Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System - "Health Care Marketing: It's Not About Marketing" Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain- "Principles of an Outstanding Marketing Department" Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP - "It's All About Us!" Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation- "Marketing in the Mortgage Industry" James P. Frain, Executive Vice President and Chief Marketing Officer, Chico's FAS Inc. - "Providing Growth for the Company" Lisa Johnson, Vice President, Marketing, TechTarget - "Being a Marketing Executive: An Art, Not a Science" Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center- "Balancing Creativity, Analytical Skills, and Organization Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP - "Marketing Legal Services" Richard K. Howe, Chief Marketing Officer, Acxiom Corporation - "The Changing Face of Marketing"
The Future Of Marketing
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Author : Nicholas Johnson
language : en
Publisher: FT Press
Release Date : 2015-05-30
The Future Of Marketing written by Nicholas Johnson and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-30 with Business & Economics categories.
Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.
The Chief Marketing Officer Journal Volume I
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Author : William L. Koleszar
language : en
Publisher: Lulu.com
Release Date : 2009-01-06
The Chief Marketing Officer Journal Volume I written by William L. Koleszar and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-06 with Business & Economics categories.
ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.
Chief Marketing Officers At Work
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Author : Josh Steimle
language : en
Publisher: Apress
Release Date : 2016-08-04
Chief Marketing Officers At Work written by Josh Steimle and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-04 with Business & Economics categories.
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Lessons From A Chief Marketing Officer
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Author : Kirk
language : en
Publisher:
Release Date : 2004-07-01
Lessons From A Chief Marketing Officer written by Kirk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-01 with categories.
Marketing For The Chief Marketing Officer The Influence Of The Individual On Marketing Strategy And Performance
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Author : Johanna Alfs
language : en
Publisher:
Release Date : 2021
Marketing For The Chief Marketing Officer The Influence Of The Individual On Marketing Strategy And Performance written by Johanna Alfs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Quantum Marketing
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Author : Raja Rajamannar
language : en
Publisher: HarperCollins Leadership
Release Date : 2021-02-09
Quantum Marketing written by Raja Rajamannar and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.