Marketer Of The Year
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Marketer Of The Year
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Author : James Nicholas
language : en
Publisher:
Release Date : 2014-01
Marketer Of The Year written by James Nicholas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01 with Marketing categories.
Full color edition! In this book, you will learn how to become the marketer of the year in your own business and how to win the most competitive marketer of the year competitions in the world from two marketer of the year winners. "Walter Bergeron and Jimmy Nicholas are two of the smartest marketers I know. They are creative, innovative, and always on the cutting edge with the latest marketing systems that help put money in your bank account. I HIGHLY recommend reading their new book, Marketer of the Year. The information they present will help your cash register ring." -Craig Simpson, Direct Mail Consultant and Coach "Whether or not you aspire to win any awards, what you'll find inside is marketing gold... you owe it to yourself to not only get this book, but to read it from cover to cover." -Dustin Mathews, Speaker, Trainer, and Consultant
The Accidental Marketer
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Author : Tom Spitale
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-04
The Accidental Marketer written by Tom Spitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Business & Economics categories.
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Quantum Marketing Mastering The New Marketing Mindset For Tomorrow S Consumers
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Author : Raja Rajamannar
language : en
Publisher:
Release Date : 2021-02-09
Quantum Marketing Mastering The New Marketing Mindset For Tomorrow S Consumers written by Raja Rajamannar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
The chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level.
Social Marketing
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Author : Nancy R. Lee
language : en
Publisher: SAGE Publications
Release Date : 2023-04-07
Social Marketing written by Nancy R. Lee and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-07 with Business & Economics categories.
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Internet Marketing For Less Than 500 Year
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Author : Marcia Yudkin
language : en
Publisher: Maximum Press
Release Date : 2001-09
Internet Marketing For Less Than 500 Year written by Marcia Yudkin and has been published by Maximum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09 with Business & Economics categories.
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
B2b Marketing Strategy
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Author : Heidi Taylor
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-12-03
B2b Marketing Strategy written by Heidi Taylor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-03 with Business & Economics categories.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Account Based Marketing
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Author : Chris Golec
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Account Based Marketing written by Chris Golec and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.
4 G Marketing
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Author : Hermawan Kartajaya
language : id
Publisher:
Release Date : 2005
4 G Marketing written by Hermawan Kartajaya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Marketing
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Author : Gary M. Armstrong
language : en
Publisher: Prentice Hall
Release Date : 2007
Marketing written by Gary M. Armstrong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Australia categories.
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
The Conscious Marketer Inspiring A Deeper And More Conscious Brand Experience
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Author : Jim Joseph
language : en
Publisher: Mascot Books
Release Date : 2020-05-05
The Conscious Marketer Inspiring A Deeper And More Conscious Brand Experience written by Jim Joseph and has been published by Mascot Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with Business & Economics categories.
The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.