Marketing A Country
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Marketing A Country
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Author : Louis T. Wells
language : en
Publisher: World Bank Publications
Release Date : 2000
Marketing A Country written by Louis T. Wells and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments of developing member countries to review and adjust the policies, institutions, and programmes that affect foreign direct investment (FDI). The ultimate purpose of FIAS is to assist member governments to attract beneficial foreign private capital, technology, and managerial expertise.
International Marketing And The Country Of Origin Effect
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Author : G. Bertoli
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-01-01
International Marketing And The Country Of Origin Effect written by G. Bertoli and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Business & Economics categories.
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
International Marketing Strategy
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Author : Giovanna Pegan
language : en
Publisher: Springer Nature
Release Date : 2019-11-26
International Marketing Strategy written by Giovanna Pegan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Marketing In Developing Countries Rle Marketing
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Author : G. S. Kindra
language : en
Publisher: Routledge
Release Date : 2014-09-25
Marketing In Developing Countries Rle Marketing written by G. S. Kindra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Product Country Images Impact And Role In International Marketing
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Author : Nicols Papadopoulos
language : en
Publisher:
Release Date : 1993
Product Country Images Impact And Role In International Marketing written by Nicols Papadopoulos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
International Dimensions Of Marketing
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Author : Vern Terpstra
language : en
Publisher: Kent Publishing Company
Release Date : 1982
International Dimensions Of Marketing written by Vern Terpstra and has been published by Kent Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Marketing Countries Places And Place Associated Brands
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Author : Nicolas G. Papadopoulos
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-09-14
Marketing Countries Places And Place Associated Brands written by Nicolas G. Papadopoulos and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Branding (Marketing) categories.
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.
Marketing In Developing Countries
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Author : Joanna Kinsey
language : en
Publisher: Palgrave
Release Date : 1988
Marketing In Developing Countries written by Joanna Kinsey and has been published by Palgrave this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
International Marketing And Communication
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Author : Artur Gleyberman
language : en
Publisher: GRIN Verlag
Release Date : 2010-01-13
International Marketing And Communication written by Artur Gleyberman and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-13 with Business & Economics categories.
Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80% very good, Nottingham Trent University, course: International Marketing and Communication, language: English, abstract: ... Branding, packaging, advertising, corporate reputation and country of origin are the main managerial tools of marketing which can serve as the most powerful form of differentiation (Levitt, 1986:75). Although Country of Origin can have different meanings, all of them reflect the dynamic of the global business development with all its implications on countries, companies and consumers. This essay critically evaluates the COO‟s role for consumers and illustrates how it is used by companies to manage the image of their products. This paper explains how COO works, what role it plays for consumers, what are its limitations in the new global environment and what is the use of the COO concept as a marketing tool for image management. ...