Marketing And Selling Professional Services In Architecture And Construction
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Marketing And Selling Professional Services In Architecture And Construction
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Author : Basil Sawczuk
language : en
Publisher: John Wiley & Sons
Release Date : 2009-11-02
Marketing And Selling Professional Services In Architecture And Construction written by Basil Sawczuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-02 with Technology & Engineering categories.
This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
Marketing And Selling Professional Services In Architecture And Construction
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Author : Basil Sawczuk
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-27
Marketing And Selling Professional Services In Architecture And Construction written by Basil Sawczuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with Technology & Engineering categories.
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher: CRC Press
Release Date : 2020-12-17
Marketing Green Buildings written by Jerry Yudelson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Marketing Architectural And Engineering Services
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Author : Weld Coxe
language : en
Publisher:
Release Date : 1990
Marketing Architectural And Engineering Services written by Weld Coxe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Architectural services marketing categories.
Marketing Green Building Services
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Author : Jerry Yudelson
language : en
Publisher: Routledge
Release Date : 2012-07-26
Marketing Green Building Services written by Jerry Yudelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Architecture categories.
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Marketing Handbook For The Design Construction Professional
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Author : Society for Marketing Professional Services
language : en
Publisher: BNI Publications
Release Date : 2000
Marketing Handbook For The Design Construction Professional written by Society for Marketing Professional Services and has been published by BNI Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Architectural services marketing categories.
The Society for Marketing Professional Services (SMPS) was chartered more than 25 years ago to serve the needs of individuals who market architectural, engineering, interior design, construction, and related services that create the built environment. Through its formation and growth, SMPS created the profession of professional services marketing. Today, marketing is an integral part of almost all the services that design and build the environment in which we live, work, and play. Over the years, SMPS has helped create and identify the leaders in this profession. It is those leaders who were called upon to revise and expand the Handbook for Marketing Professional Services. The original first edition of this handbook was created to fill a gap that existed in the literature of marketing. While much has been written about product marketing, little has been written about services marketing and even less about marketing services for the built environment. When SMPS created its Certified Professional Services Marketer Program, the need for marketing again became apparent. In this new edition, many of the original authors, have updated their material and eight new chapters have been added. Many of these new chapters are reflective of how mature and complex the process of marketing professional services has become. This new edition of Marketing Handbook For The Design & Construction Professional is destined to become an indispensable resource and a well-worn volume on the bookshelves of those involved in marketing professional services for the built environment.
Collaboration And Integration In Construction Engineering Management And Technology
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Author : Syed M. Ahmed
language : en
Publisher: Springer Nature
Release Date : 2020-12-21
Collaboration And Integration In Construction Engineering Management And Technology written by Syed M. Ahmed and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Science categories.
This book gathers papers presented at the 11th International Conference on Construction in the 21st Century, held in London in 2019. Bringing together a diverse group of government agencies, academics, professionals, and students, the book addresses issues related to construction safety, innovative technologies, lean and sustainable construction, international construction, improving quality and productivity, and innovative materials in the construction industry. In addition, it highlights international collaborations between various disciplines in the areas of construction, engineering, management, and technology. The book demonstrates that, as the industry moves forward in an ever-complex global economy, multi-national collaboration is crucial, and its future growth will undoubtedly depend on international teamwork and alliances.
Promotion Strategies For Design And Construction Firms
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Author : Vilma Barr
language : en
Publisher: John Wiley & Sons
Release Date : 1995-07-31
Promotion Strategies For Design And Construction Firms written by Vilma Barr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-31 with Architecture categories.
Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.
Marketing For Architects And Engineers
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Author : Brian Richardson
language : en
Publisher: Taylor & Francis
Release Date : 2003-09-02
Marketing For Architects And Engineers written by Brian Richardson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Architecture categories.
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Cultural Heritage Marketing
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Author : Izabella Parowicz
language : en
Publisher: Springer
Release Date : 2018-10-25
Cultural Heritage Marketing written by Izabella Parowicz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with Business & Economics categories.
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.