Marketing And The Law
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Marketing Law
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Author : Peter Gillies
language : en
Publisher: Federation Press
Release Date : 2008
Marketing Law written by Peter Gillies and has been published by Federation Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Marketing And The Law
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Author : Brendan Sweeney
language : en
Publisher:
Release Date : 2015
Marketing And The Law written by Brendan Sweeney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Marketing categories.
Marketing And The Law
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Author : Bruce R. Clarke
language : en
Publisher:
Release Date : 2006
Marketing And The Law written by Bruce R. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
This book examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. It is ideal for students of marketing, and focuses on the impact of the law on the marketing of products. Adopting the viewpoint of the marketer, the text follows a marketing decisionmaking sequence rather than traditional legal classifications. Whilst dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. It is generously illustrated with case examples, tables and flow charts and now includes endofchapter questions to test the reader?s understanding of each topic. The WebQuiz accompanying this book is only available to those students whose lecturer has prescribed it for their course.
Essential Law For Marketers
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Author : Ardi Kolah
language : en
Publisher: Routledge
Release Date : 2012-06-25
Essential Law For Marketers written by Ardi Kolah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher:
Release Date : 2020-08
Advertising Marketing Law written by Rebecca Tushnet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08 with categories.
This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Advertising Marketing Law
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Author : Rebecca Tushnet
language : en
Publisher: Independently Published
Release Date : 2019-01-02
Advertising Marketing Law written by Rebecca Tushnet and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-02 with Advertising laws categories.
This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Marketing And The Law
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Author : Mark Bender
language : en
Publisher:
Release Date : 2019-12-16
Marketing And The Law written by Mark Bender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-16 with Marketing categories.
This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law, aspects of marketing covered include the manufacture, packaging, labelling, promotion, distribution, and retailing of goods and services. The discussion includes numerous case examples, diagrams and flowcharts to support learning. The sixth edition has been fully revised, with many recent case law and statutory amendments, including: changes to the CCA following the implementation of the Harper Report amendments to CCA s 46 relating to misuse of market power changes arising from the Australian Consumer Law Review updated penalty information including alignment of ACL and CCA penalties impact of ACL s 18 on search engine optimisation changes to country of origin product labelling requirements changes to the duration of copyright protection new provisions dealing with online copyright infringement decisions in Ultra Tune and Geowash (Franchising Code good faith obligation and other Code and ACL breaches)
Marketing Law A Brief Guide European And International Aspects Of Marketing Law
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Author : David Nowak
language : en
Publisher: GRIN Verlag
Release Date : 2005-12-09
Marketing Law A Brief Guide European And International Aspects Of Marketing Law written by David Nowak and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-09 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.
Advertising And Marketing Law Cases And Materials 3d Ed
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Author : Eric Goldman
language : en
Publisher:
Release Date : 2016-11-30
Advertising And Marketing Law Cases And Materials 3d Ed written by Eric Goldman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with categories.
This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Sales Promotion And Direct Marketing Law
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Author : Philip Circus
language : en
Publisher: Bloomsbury Professional
Release Date : 2007-06-01
Sales Promotion And Direct Marketing Law written by Philip Circus and has been published by Bloomsbury Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Law categories.
This new edition of Sales Promotion and Direct Marketing Law: A Practical Guide offers comprehensive advice on the law relating to sales promotion and direct marketing. An essential and practical guide for sales promotion and direct marketing professionals, this book highlights key developments and helps you to avoid possible legal pitfalls. Straightforward, no-nonsense advice Written by one of the foremost authorities on marketing law, the new edition meets a clear and continuing need for straightforward, no-nonsense advice in this fi eld. It uses a question-and-answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and direct marketing professionals, this book is based on many years of practical experience on the part of the author. New Legislation - New Content Sales Promotion and Direct Marketing Law: A Practical Guide, 5th edition has been thoroughly updated to include coverage of the important implications of the Gambling Act 2005, which will have a profound effect on the legal framework for prize promotions from September 1st 2007. Now fully revised, this new fifth edition also covers: The self-regulatory controls affecting sales promotion and direct marketing The laws on price claims Intellectual property issues Running promotions in Europe Data protection issues An essential addition to the bookshelf of every sales and marketing professional, this book will ensure that all of your promotions and campaigns adhere to the current legal guidelines.