Marketing Big Oil Brand Lessons From The World S Largest Companies
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Marketing Big Oil Brand Lessons From The World S Largest Companies
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Author : M. Robinson
language : en
Publisher: Springer
Release Date : 2014-07-21
Marketing Big Oil Brand Lessons From The World S Largest Companies written by M. Robinson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-21 with Business & Economics categories.
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Marketing Big Oil Brand Lessons From The World S Largest Companies
DOWNLOAD
FREE 30 Days
Author : M. Robinson
language : en
Publisher: Springer
Release Date : 2014-07-21
Marketing Big Oil Brand Lessons From The World S Largest Companies written by M. Robinson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-21 with Business & Economics categories.
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Handbook Of Research On Iot Digital Transformation And The Future Of Global Marketing
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Author : El-Gohary, Hatem
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Iot Digital Transformation And The Future Of Global Marketing written by El-Gohary, Hatem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Applying Respondent Driven Sampling To Migrant Populations
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Author : G. Tyldum
language : en
Publisher: Springer
Release Date : 2014-06-23
Applying Respondent Driven Sampling To Migrant Populations written by G. Tyldum and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Social Science categories.
This book gives a thorough introduction to the theoretical and practical aspects of planning, conducting and analysing data from Respondent Driven Sampling surveys, drawing on the experiences of experts in the field as well as pioneers that have applied Respondent Driven Sampling methodology to migrant populations.
Taking Evil Seriously
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Author : S. Pihlström
language : en
Publisher: Springer
Release Date : 2014-07-11
Taking Evil Seriously written by S. Pihlström and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-11 with Philosophy categories.
While moral philosophy has traditionally been understood as an examination of the good life, this book argues that ethical inquiry should, rather, begin from an examination of evil and other 'negative' moral concepts, such as guilt and suffering.
The Crisis Prone Society A Brief Guide To Managing The Beliefs That Drive Risk In Business
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Author : I. Mitroff
language : en
Publisher: Springer
Release Date : 2014-07-08
The Crisis Prone Society A Brief Guide To Managing The Beliefs That Drive Risk In Business written by I. Mitroff and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Political Science categories.
The Crisis-Prone Society offers preventative measures that can be taken by business professionals and scholars alike to alleviate the growing potential for crises today. These measures are distilled by close analysis of our recent social history of disasters.
The Logic Of Wish And Fear New Perspectives On Genres Of Western Fiction
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Author : Ben La Farge
language : en
Publisher: Springer
Release Date : 2014-07-16
The Logic Of Wish And Fear New Perspectives On Genres Of Western Fiction written by Ben La Farge and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Literary Criticism categories.
Moving effortlessly from Greek to Shakespearean tragedies, to nineteenth and twentieth-century British, American and Russian drama, and fiction and contemporary television, this study sheds new light on the art of comedy.
The Right To Conscientious Objection To Military Service And Turkey S Obligations Under International Human Rights Law
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Author : Ö. Çinar
language : en
Publisher: Springer
Release Date : 2014-07-25
The Right To Conscientious Objection To Military Service And Turkey S Obligations Under International Human Rights Law written by Ö. Çinar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Law categories.
This study examines Turkey's non-recognition of the right to conscientious objection to military service and locates this non-recognition within the context of international human rights law - specifically United Nations and European Union system.
The Terror Authorization
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Author : S. Murray
language : en
Publisher: Springer
Release Date : 2014-06-30
The Terror Authorization written by S. Murray and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Political Science categories.
Three days after September 11, 2001, Congress passed an unprecedented authorization of the use of military force (AUMF 2001) that remains in force today. As the theatre of operation against terrorism changes, the applicability and legality of the AUMF 2001 is under increasing scrutiny - giving way to academic discussion over its current status.
Administrating Victimization
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Author : M. Duggan
language : en
Publisher: Springer
Release Date : 2014-06-20
Administrating Victimization written by M. Duggan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-20 with Social Science categories.
This study addresses the management of victims and victim policy under the Coalition government, in light of an increasing move towards neoliberal and punitive law and order agendas. With a focus on victims of anti-social behaviour and hate crime, Duggan and Heap explore the changing role of the victim in contemporary criminal justice discourses.