Marketing Classics A Selection Of Influential Articles
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Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1955
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Marketing categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1981
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher: Boston : Allyn and Bacon
Release Date : 1981
Marketing Classics written by Ben M. Enis and has been published by Boston : Allyn and Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Consumer behavior categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1995
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1991
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1995
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
Marketing Classics A Selection Of Influential Articles
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1969
Marketing Classics A Selection Of Influential Articles written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Marketing categories.
Multi Pack Marketing And Marketing Classics
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Author : Enis
language : en
Publisher:
Release Date : 2004
Multi Pack Marketing And Marketing Classics written by Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
This multipack consists of Kotler: Marketing Management Pearson International Edition 11th Edition (ISBN 0130497150) and Enis: Marketing Classics Pearson International Edition 8th Edition (ISBN 0132073099). The new edition of this classic, worldwide bestseller by Philip Kotler highlights the most recent developments in technological and global marketing whilst building on the fundamental strengths of previous editions. This 25th Anniversary edition of the MARKETING CLASSICS represents a culmination of the most interesting and most influential articles published in the field of Marketing, the contribution it has made to the field and for the impact it has had in bringing a new way of thinking into marketing theory and practice.
Writing Marketing
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2005-09-15
Writing Marketing written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-15 with Business & Economics categories.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Instructor S Manual To Accompany Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1981-01-01
Instructor S Manual To Accompany Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01-01 with Marketing categories.