Marketing Communication And Promotion Text And Cas Es
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Marketing Communication And Promotion
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Author : William G. Nickels
language : en
Publisher:
Release Date : 1984
Marketing Communication And Promotion written by William G. Nickels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Marketing Communication And Promotion Text And Cas Es
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Author : Nickels
language : en
Publisher:
Release Date : 1980-01-01
Marketing Communication And Promotion Text And Cas Es written by Nickels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980-01-01 with categories.
Marketing Communication And Promotion
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Author : William G. Nickels
language : en
Publisher:
Release Date : 1980
Marketing Communication And Promotion written by William G. Nickels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Comminication in marketing categories.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Psychology Press
Release Date : 2004
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Marketing Communications
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Author : Babek Taheri
language : en
Publisher:
Release Date : 2017-09-30
Marketing Communications written by Babek Taheri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-30 with Internet advertising categories.
Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives. It notes that the design and development of marketing communications campaigns takes place against a backdrop of change, choice, chance and worldwide connections. It also recognises that to achieve success, brands need to be engaging, compelling to achieve stand-out amongst competition. Marketing Communications discusses issues such as: * Understanding communications by exploring the past, present and examining the future; * Planning, development and evaluation of marketing communication campaigns; * Designing a more creative approach to stand-out relative to competing brands; * Exploring case study exemplars to reflect and gain insight for future campaigns. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the The Global Management Series; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible 'pick and mix' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O'Gorman, Professor of Management, both at Heriot-Watt University, UK.
Analyzing Sales Promotion
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Author : John C. Totten
language : en
Publisher: Irwin Professional Publishing
Release Date : 1994
Analyzing Sales Promotion written by John C. Totten and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.
Advertising Management Text And Cases
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Author : U. C. Mathur
language : en
Publisher: New Age International
Release Date : 2005
Advertising Management Text And Cases written by U. C. Mathur and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Marketing Communications Management
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Author : Paul Copley
language : en
Publisher: Routledge
Release Date : 2007-03-30
Marketing Communications Management written by Paul Copley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Advertising And Promotion
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Author : Dr. Chris Hackley
language : en
Publisher: SAGE
Release Date : 2005-01-26
Advertising And Promotion written by Dr. Chris Hackley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-26 with Business & Economics categories.
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Marketing Communications
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Author : Lynne Eagle
language : en
Publisher: Routledge
Release Date : 2020-09-22
Marketing Communications written by Lynne Eagle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.