Marketing De Projets
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Marketing De Projets
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Author : Olivier Mesly
language : fr
Publisher: Editions Ellipses
Release Date : 2023-04-25
Marketing De Projets written by Olivier Mesly and has been published by Editions Ellipses this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with Business & Economics categories.
Ce manuel a pour vocation d’offrir aux lecteurs une vue précise du marketing et de la gestion de projets, mais aussi des liens forts entre ces deux matières qui existent désormais dans la gestion contemporaine, jonction essentielle au succès des projets (financement, faisabilité et potentiel du projet…) et des entreprises innovantes. Ouvrage pédagogique avant tout, les nombreux exemples, illustrations, tableaux, témoignages, exercices et tests facilitent l’apprentissage des concepts clés et des fondements du marketing et de la gestion de projet, il servira de guide destiné aux chefs de projet et responsables marketing et nourrira les étudiants, gestionnaires de demain.
Marketing Business To Business
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Author : Philippe Malaval
language : fr
Publisher: Pearson Education France
Release Date : 2005
Marketing Business To Business written by Philippe Malaval and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Industrial development projects categories.
Best-seller sur le sujet, Marketing Business to Business aborde tous les thèmes classiques du marketing appliqués aux entreprises fournissant d'autres entreprises ou collectivités locales (segmentation, positionnement, plan marketing, politique de produit, de prix, de distribution et de communication). Il développe également des sujets peu abordés en marketing mais essentiels dans un contexte B to B comme la maintenance, la veille, les normes et la qualité, le marketing vert ou la formation des clients. Cette nouvelle édition prend résolument en compte les deux visages du marketing B to B : d'un côté le marketing qualifié de récurrent, entre fournisseurs et clients réguliers pour des contrats durables et portant sur de grosses quantités, de l'autre le marketing de projet ou d'affaires, aujourd'hui en plein essor, développé pour une vente unique et portant souvent sur un projet d'envergure. La nouvelle structure en parties souligne la nécessaire continuité entre " marketing études ", " marketing stratégique " et " marketing opérationnel ". Le développement des partenariats public-privé et des techniques de lobbying leur vaut désormais de constituer des chapitres à part entière. Enfin, sont introduits un chapitre sur les stratégies d'alliance et un chapitre sur l'éthique et le développement durable. Les nombreux exemples ont été actualisés et complétés, notamment avec des analyses sur Areva, Club Med, Dell, Eiffage, Lafarge, Suez, Total, Valeo ou Vinci Energies. La pédagogie de l'ouvrage a été tout particulièrement soignée et les illustrations, encadrés, résumés, bibliographies complémentaires, exercices et études de cas achèvent de faire de Marketing Business to Business un manuel vivant, attractif et efficace. Cet ouvrage s'adresse aux enseignants et étudiants des universités et des écoles de gestion et d'ingénieurs désireux de maîtriser le marketing dans le contexte B to B, ainsi qu'aux responsables d'entreprises du secteur industriel et des services (directeurs marketing ou commerciaux, chefs de produits ou de projets, ingénieurs d'affaires, responsables des achats
Marketing
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Author : Arthur de Montmarin
language : fr
Publisher:
Release Date : 2019-11-13
Marketing written by Arthur de Montmarin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with categories.
Marketing Et Gestion De Projet
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Author : Philippe Chapuis
language : en
Publisher:
Release Date : 1998
Marketing Et Gestion De Projet written by Philippe Chapuis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Education And Research For Marketing And Quality Management In Libraries La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualit En Biblioth Que
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Author : Réjean Savard
language : en
Publisher: Walter de Gruyter
Release Date : 2013-02-07
Education And Research For Marketing And Quality Management In Libraries La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualit En Biblioth Que written by Réjean Savard and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-07 with Language Arts & Disciplines categories.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
E Learning For Management And Marketing In Libraries
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Author : Daisy McAdam
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-19
E Learning For Management And Marketing In Libraries written by Daisy McAdam and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-19 with Language Arts & Disciplines categories.
The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Aerospace Marketing Management
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Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-12
Aerospace Marketing Management written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Business & Economics categories.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Le Marketing De Projet En Situation Business To Business
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Author : Laurence Lecoeuvre Soudain
language : fr
Publisher: Editions Universitaires Europeennes
Release Date : 2010-05
Le Marketing De Projet En Situation Business To Business written by Laurence Lecoeuvre Soudain and has been published by Editions Universitaires Europeennes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05 with categories.
Cette recherche a pour objet d'expliciter le marketing de projet dans ses environnements et sa complexite, de mieux comprendre les phenomenes lies a cette activite et, en particulier, les actions propices au processus de marketing de projet, et a son developpement, au sein du secteur du Business to Business. Six variables - actions determinantes dans l'avancee du processus de marketing de projet sont mises en avant, ainsi que les ressources internes et externes a mobiliser en fonction des quatre phases de marketing de projet: le marketing hors projet, le marketing en amont du projet, le marketing dans le projet et le marketing hors projet du prochain projet. Une modelisation du processus de marketing de projet est proposee, qui non seulement permet d'en circonscrire la signification et la valeur, mais aussi en suscite l'operationnalite. Le travail mene ici est de type exploratoire. Il est en particulier base sur l'analyse de trois cas d'entreprises, et est caracterise par une construction progressive et iterative, avec de constants allers et retours entre l'empirique et le theorique."
Le Marketing De Projet En Situation Business To Business
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Author : Laurence Lecoeuvre
language : fr
Publisher:
Release Date : 2005
Le Marketing De Projet En Situation Business To Business written by Laurence Lecoeuvre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Cette recherche a pour objet d'expliciter le marketing de projet dans ses environnements et sa complexité, de mieux comprendre les phénomènes liés à cette activité et, en particulier, les actions propices au processus de marketing de projet, et à son développement, au sein du secteur du Business to Business. Six variables – actions déterminantes dans l'avancée du processus de marketing de projet sont mises en avant, ainsi que les ressources internes et externes à mobiliser en fonction des quatre phases de marketing de projet : le marketing hors projet, le marketing en amont du projet, le marketing dans le projet et le marketing hors projet du prochain projet. Une modélisation du processus de marketing de projet est proposée, qui non seulement permet d'en circonscrire la signification et la valeur, mais aussi en suscite l'opérationnalité. Le travail mené ici est de type exploratoire. Il est en particulier basé sur l'analyse de trois cas d'entreprises, et est caractérisé par une construction progressive et itérative, avec de constants allers et retours entre l'empirique et le théorique.
Projects As Business Constituents And Guiding Motives
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Author : Rolf A. Lundin
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Projects As Business Constituents And Guiding Motives written by Rolf A. Lundin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
The purpose of Projects as Business Constituents and Guiding Motives is to describe and analyse the roles that projects play in business. The editors, authors and researchers are convinced that projects are of significant importance at virtually every level of society, even though companies are the focus of this book. Projects are not merely conspicuous components of businesses, they in fact signal what businesses are all about. As you will see from some of the contributions to this book, these signals come in different forms and have different effects. Thus the various contributions to this book also mirror a kind of uncertainty as to what this phenomenon that is called project is all about. Rather than trying to define what it `really is', the editors have opted for the alternative, namely to let some of the variation be replicated in the different contributions. One important reason for the variations is that each author wants to stress a different aspect of projectisation. The editors illustrate some of the variations as they appear in the minds of researchers and in the minds of those who work with projects every day. They believe that they do greater justice to the field by taking this stance at this stage in the evolution of project management. The book is structured in four sections. The first section includes four chapters elaborating on various aspects of the roles projects play for shareholders, for management, for the global scene, and for the more or less continuous reorganising efforts that characterise most industries at the present time. The second section deals with how projects fit in with traditional business processes and the challenges that face project management as well as the generic business procedures. The third section brings forward some of the most essential matters when it comes to the future of business organisations. Innovation projects have a completely different character compared to traditional projects, and when entire industries go through thorough transformations, attending to project matters will be part of that change. One of the most often-repeated statements in business is that people matter; in the last section that statement is scrutinised in a projectised environment. This volume has a wide international selection of authors. Eight different nationalities are represented. The collection is relevant to academics in business administration, project management and organisation behaviour. It should also appeal to a significant secondary audience: professionals in project management, business strategy and organisation.