Marketing De Services 3e Dition
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Services Marketing 3e
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Author : Rajendra Nargundkar
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2010
Services Marketing 3e written by Rajendra Nargundkar and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Service industries categories.
Essentials Of Services Marketing
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Author : Jochen Wirtz
language : en
Publisher: Pearson Higher Education
Release Date : 2017-04-10
Essentials Of Services Marketing written by Jochen Wirtz and has been published by Pearson Higher Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Business and Management categories.
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Marketing De Services 3e Dition
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Author : Louis Fabien
language : fr
Publisher: Editions JFD
Release Date : 2017-09-11
Marketing De Services 3e Dition written by Louis Fabien and has been published by Editions JFD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with Business & Economics categories.
La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur la qualité de l’expérience vécue par vos clients. Les clients emballés par leur expérience deviendront vos meilleurs ambassadeurs! Vous retrouverez, dans cet ouvrage: Une terminologie inédite, adaptée au contexte des entreprises de services, des intermédiaires et des fabricants qui misent sur une qualité exceptionnelle du service pour se positionner dans leurs marchés respectifs; Des stratégies et tactiques de marketing qui vous permettront de faire vivre à vos clients une expérience de consommation unique, conviviale et mémorable; Des stratégies et tactiques de marketing qui, une fois intégrées une aux autres, vous permettront d’offrir à vos clients une proposition de valeur supérieure à celle de vos concurrents; Des exemples de pratiques d’affaires provenant d’entreprises performantes; Un audit de service, un questionnaire autodiagnostic, qui vous servira à évaluer les forces et faiblesses de l’expérience que vous proposez à vos clients.
Services Marketing
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Author : K. Douglas Hoffman
language : en
Publisher: Thomson
Release Date : 2006
Services Marketing written by K. Douglas Hoffman and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Service industries categories.
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher: Jossey-Bass
Release Date : 1990
Service Management And Marketing written by Christian Grönroos and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Marketing Des Services
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Author : Fondation nationale pour l'enseignement de la gestion des entreprises (France).
language : en
Publisher:
Release Date : 1988
Marketing Des Services written by Fondation nationale pour l'enseignement de la gestion des entreprises (France). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Principles Of Marketing Engineering And Analytics 3rd Edition
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2017-04-17
Principles Of Marketing Engineering And Analytics 3rd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with Business & Economics categories.
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Marketing Des Services
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Author : Christopher H. Lovelock
language : fr
Publisher: Pearson
Release Date : 2004
Marketing Des Services written by Christopher H. Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Customer services categories.
Rien ne caractérise mieux le secteur des services que sa diversité. Difficile alors d'en aborder les questions de marketing avec un modèle conceptuel unique, quand celles-ci peuvent concerner un petit salon de coiffure comme une grande banque internationale. Marketing des services fait état de cette diversité, propose une classification originale des services, et pose les différences entre le marketing des biens et celui des services, comme la différence entre marketing des services et marketing des biens à travers le service. Résolument axé sur les problématiques managériales et de marketing stratégique, le contenu de l'ouvrage repose sur des études universitaires sérieuses, des recherches récentes et des illustrations concrètes. Il a pour objectif de montrer comment utiliser différents concepts, cadres et procédures pour identifier et relever les défis auxquels sont confrontés les entreprises de services. Cette nouvelle édition a été largement revue, restructurée et mise à jour. Une place importante est consacrée à la relation client, au personnel, aux marques, aux services b-to-b et aux services fondés sur les nouvelles technologies. Les questions de stratégie internationale et le rôle de la technologie dans les services sont désormais présents tout au long des chapitres. La version française de l'ouvrage est enrichie d'exemples français ou européens (Darty, HotelClub, Bouygues Télécom...) et d'une sélection de textes de praticiens ou professeurs de renom. Outil pédagogique, le livre s'articule autour de trois temps forts : les chapitres, les lectures et les études de cas. En outre, chaque chapitre s'achève sur une série d'exercices de révision et d'application. Christopher Lovelock, Jochen Wirtz et Denis Lapert ont mis ici à profit leurs savoirs et leurs expériences en matière d'enseignement, de conseil et de recherche pour élaborer un ouvrage de référence sur le marketing des services, qui pourra s'adapter à différentes situations d'enseignement, tant en formation initiale que professionnelle.
Ebook Principles Of Services Marketing
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Author : Adrian Palmer
language : en
Publisher: McGraw Hill
Release Date : 2013-01-16
Ebook Principles Of Services Marketing written by Adrian Palmer and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-16 with Business & Economics categories.
Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.