Marketing Death
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Marketing Death
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Author : Cheris Shun-ching Chan
language : en
Publisher: OUP USA
Release Date : 2012-03-22
Marketing Death written by Cheris Shun-ching Chan and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Business & Economics categories.
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
Reverse Psychology Marketing
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Author : I. Sinha
language : en
Publisher: Springer
Release Date : 2006-11-22
Reverse Psychology Marketing written by I. Sinha and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-22 with Business & Economics categories.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
How To Avoid Niche Marketing Death
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Author : For Dopes Publishing
language : en
Publisher: For Dopes Publishing Corp.
Release Date : 2020-09-20
How To Avoid Niche Marketing Death written by For Dopes Publishing and has been published by For Dopes Publishing Corp. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-20 with Business & Economics categories.
Today you will discover the 7 leading causes of niche marketing death and how to avoid making these mistakes! For Dopes Publishing is here to help make difficult topics easy to understand. We help everyone be more knowledgeable and confident. Whether it’s learning about complex business topics, spirituality or building your self-esteem; people who rely on us, rely on the information we provide to learn the critical skills and relevant information necessary for success. So, join us on our journey of self-improvement!
Marketing Death
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Author : Cheris Shun-ching Chan
language : en
Publisher: Oxford University Press
Release Date : 2012-01-13
Marketing Death written by Cheris Shun-ching Chan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Social Science categories.
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Death Of A Marketer
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Author : Andrea Fryrear
language : en
Publisher: Corsac Publishing
Release Date : 1917-02-24
Death Of A Marketer written by Andrea Fryrear and has been published by Corsac Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1917-02-24 with categories.
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
Welcome To The Creative Age
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Author : Mark Earls
language : en
Publisher: John Wiley & Sons
Release Date : 2003-01-03
Welcome To The Creative Age written by Mark Earls and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-03 with Business & Economics categories.
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Marketing Myths That Are Killing Business
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Author : Kevin J. Clancy
language : en
Publisher: McGraw Hill Professional
Release Date : 1995
Marketing Myths That Are Killing Business written by Kevin J. Clancy and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
Death In A Consumer Culture
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Author : Susan Dobscha
language : en
Publisher: Routledge
Release Date : 2015-12-22
Death In A Consumer Culture written by Susan Dobscha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
The Death Of Traditional Marketing A New Revolution Is Here
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Author : Simon Thurston
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2010-05-08
The Death Of Traditional Marketing A New Revolution Is Here written by Simon Thurston and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-08 with categories.
Marketing is the lifeblood of any successful company, yet why do so many do it so wrong? -The Death Of Traditional Marketing - A New Revolution Is Here- reveals how you can use the power of the internet to exponentially grow your business. You will also learn: * How to be seen as the expert in your industry. * How to create more customer loyalty. * The marketing mistakes that other businesses make. * How to have your customers market your business for you.
Marketing For Ceos
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Author : Ben Legg
language : en
Publisher:
Release Date : 2016-04-11
Marketing For Ceos written by Ben Legg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with categories.
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.