Marketing Decision Making
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Marketing Decision Making And Decision Support
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Author : Gerrit H. van Bruggen
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Marketing Decision Making And Decision Support written by Gerrit H. van Bruggen and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Marketing Management
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Author : Harper W. Boyd
language : en
Publisher:
Release Date : 2002
Marketing Management written by Harper W. Boyd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Marketing Decision Making
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Author : Gary L. Lilien
language : en
Publisher: HarperCollins Publishers
Release Date : 1983
Marketing Decision Making written by Gary L. Lilien and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Marketing Decision Making And Decision Support
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Author : Gerrit Harm van Bruggen
language : en
Publisher:
Release Date : 2010
Marketing Decision Making And Decision Support written by Gerrit Harm van Bruggen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with BUSINESS & ECONOMICS categories.
Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the company itself, its customers, its competitors). Moreover, a large number of interdependencies exist between the relevant variables and the outcomes of marketing actions are subject to major uncertainties. Given the complexities of the market place, marketing management support systems are useful tools to help the marketing decision makers carry out their jobs. Marketing management support systems can only be effective when they are optimally geared towards their users. We, therefore, deal with decision making in marketing (which generates the need for marketing management support systems). We discuss how marketing decisions are made, how they should be made, and the relative roles of analytical versus intuitive cognitive processes in marketing decision-making. We also discuss the match between marketing problem-solving modes and the various types of marketing management support systems. Finally we discuss how the impact of MMSS can be improved. This is important, given the current under-utilization of MMSS in practice. We discuss the conditions for the successful implementation and effective use of marketing management support systems. The issue ends with a discussion of the opportunities and challenges for marketing management support systems as we foresee them.
Marketing Decision Making A Model Building Approach
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Author : Philip Kotler
language : en
Publisher: Holt McDougal
Release Date : 1971
Marketing Decision Making A Model Building Approach written by Philip Kotler and has been published by Holt McDougal this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Marketing Decisions And Strategies
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Author : John Kuada
language : en
Publisher: Adonis & Abbey Publishers Ltd
Release Date : 2016-07-08
Marketing Decisions And Strategies written by John Kuada and has been published by Adonis & Abbey Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-08 with Reference categories.
The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "e;in-action"e; - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.Issues discussed include the following:A* The marketing strategy conceptA* Rational and non-rational approaches to decision makingA* Market-driving and market-driven strategiesA* Internal marketing strategiesA* Relational theories and strategies in marketingA* Organizational buying behaviour and strategiesA* Online advertising decisions and strategiesA* Assessment of export opportunitiesA* Marketing in the emerging economiesA* Societal and ethical considerations in marketing decisions
Marketing Decision Making
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Author : David W. Cravens
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1976
Marketing Decision Making written by David W. Cravens and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Marketing Management
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Author : John Walker Mullins
language : en
Publisher:
Release Date : 2005
Marketing Management written by John Walker Mullins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Marketing Decision Making And The Management Of Pricing
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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Marketing Decision Making And The Management Of Pricing written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Marketing Decision Making
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Author : William F. O'Dell
language : en
Publisher:
Release Date : 1979
Marketing Decision Making written by William F. O'Dell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Marketing categories.
Includes index.