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Marketing Dictionary


Marketing Dictionary
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Dictionary Of Marketing Terms


Dictionary Of Marketing Terms
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Author : Peter D. Bennett
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995

Dictionary Of Marketing Terms written by Peter D. Bennett and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.


Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.



The Cim Marketing Dictionary


The Cim Marketing Dictionary
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Author : Norman Hart
language : en
Publisher: Routledge
Release Date : 2012-11-12

The Cim Marketing Dictionary written by Norman Hart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.


The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.



The Marketing Glossary


The Marketing Glossary
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Author : Mark N. Clemente
language : en
Publisher: clementebooks
Release Date : 2002

The Marketing Glossary written by Mark N. Clemente and has been published by clementebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.


Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com



The Dictionary Of Marketing


The Dictionary Of Marketing
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Author : Rona Ostrow
language : en
Publisher: Bright Publications
Release Date : 1988

The Dictionary Of Marketing written by Rona Ostrow and has been published by Bright Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.




Marketing Dictionary


Marketing Dictionary
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Author : Charles A. Bearchell
language : de
Publisher:
Release Date : 1991

Marketing Dictionary written by Charles A. Bearchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with English categories.




A Dictionary Of Marketing


A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: Oxford University Press
Release Date : 2016-04-28

A Dictionary Of Marketing written by Charles Doyle and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-28 with Reference categories.


A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.



Dictionary Of Marketing Terms


Dictionary Of Marketing Terms
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Author : Jane Imber
language : en
Publisher: Barron's Educational Series, Incorporated
Release Date : 2000-04

Dictionary Of Marketing Terms written by Jane Imber and has been published by Barron's Educational Series, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04 with Business & Economics categories.


More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".



Marketing W Rterbuch Marketing Dictionary


Marketing W Rterbuch Marketing Dictionary
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Author : Wolfgang J. Koschnick
language : en
Publisher: Walter de Gruyter
Release Date : 2011-10-18

Marketing W Rterbuch Marketing Dictionary written by Wolfgang J. Koschnick and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-18 with Business & Economics categories.


For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.



The Marketing Dictionary For The 21st Century


The Marketing Dictionary For The 21st Century
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Author : Robert W. Bly
language : en
Publisher: Authors Place Press
Release Date : 2021-10-26

The Marketing Dictionary For The 21st Century written by Robert W. Bly and has been published by Authors Place Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-26 with Business & Economics categories.


Bring your marketing vocabulary up to date, understand what colleagues & vendors are talking about, & show others your marketing knowledge is cutting edge. Learn important marketing concepts that can multiply your sales and profits.



The Marketing Dictionary For The 21st Century


The Marketing Dictionary For The 21st Century
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Author : Robert W. Bly
language : en
Publisher:
Release Date : 2016

The Marketing Dictionary For The 21st Century written by Robert W. Bly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Marketing categories.