Marketing Direto
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Marketing Direto
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Author : Alpz Brasil
language : pt-BR
Publisher: Alpz Brasil
Release Date :
Marketing Direto written by Alpz Brasil and has been published by Alpz Brasil this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Descubra as histórias inspiradoras de quatro marcas de sucesso. Quando se trata de entender como montar um e-commerce, recursos não faltam. Para cada problema que você está tentando resolver, existem dezenas de livros, vídeos do YouTube ou posts de blog prontos para ajudar. Seja a melhor maneira de receber pagamentos ou como configurar uma campanha publicitária no Instagram, o conhecimento técnico está em toda parte. Mas há outras áreas menos cobertas nesses recursos de comércio eletrônico. Uma delas é como as marcas diretas ao consumidor realmente surgem. Outra é como os fundadores usam suas origens e experiências para construir seus negócios – e como eles identificam problemas que precisam ser resolvidos e, posteriormente, estabelecem marcas para fazer exatamente isso. Veremos como quatro fundadores diretos ao consumidor tomaram decisões que impulsionaram suas marcas para o centro das atenções. Mas não são apenas as decisões que são importantes – é por que elas foram tomadas e como impactaram o sucesso. Não importa se sua marca já é lucrativa ou se você está apenas começando. A sabedoria contida nas histórias dessas quatro marcas é universalmente aplicável e há algo aqui para todos.
Commonsense Direct And Digital Marketing
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Author : Drayton Bird
language : en
Publisher: Kogan Page Publishers
Release Date : 2007-06-03
Commonsense Direct And Digital Marketing written by Drayton Bird and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-03 with Business & Economics categories.
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Direct Marketing In Action
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Author : Andrew R. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-11-30
Direct Marketing In Action written by Andrew R. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-30 with Business & Economics categories.
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Marketing Automation
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Author : Jeff LeSueur
language : en
Publisher: John Wiley & Sons
Release Date : 2007-08-31
Marketing Automation written by Jeff LeSueur and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-31 with Business & Economics categories.
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Marketing Direto
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Author : Bob Stone
language : pt-BR
Publisher: NBL Editora
Release Date : 1992
Marketing Direto written by Bob Stone and has been published by NBL Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Marketing Directo Con Sentido Com N
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Author : Drayton Bird
language : en
Publisher: Ediciones Díaz de Santos
Release Date : 1991
Marketing Directo Con Sentido Com N written by Drayton Bird and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Direct marketing categories.
Direct Marketing
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Author : Edward L. Nash
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Direct Marketing written by Edward L. Nash and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.
Direct Marketing
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Author :
language : en
Publisher:
Release Date : 2002
Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Direct marketing categories.
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
The Direct Marketing Cookbook
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Author : Daniel J. Polito
language : en
Publisher: iUniverse
Release Date : 2004
The Direct Marketing Cookbook written by Daniel J. Polito and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.